Skip to content
52

no7 face cream

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 52Growth 24Conversion 68Competition 59Returns 99Price range 82Avg price 93Brand share 6Review moat 48Quality gap 38

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great£22.05

avg listing price — sweet spot $15–$100

Price range

Great£9.67–£42.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Market size

Good£314K

£314K/yr · 233K searches

Review moat

Okay1,718.08

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.2%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, no7 face cream is a £314K/yr Amazon United Kingdom market (233K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

no7 face cream market data

Units sold / yr
10K–13K
avg 250–500/product
Revenue / yr
£221K–£276K
units × avg price
Conversion rate
6.1%
Avg BSR
#816
Page quality
0%
Prime
88%
Sponsored
88%
Out of stock
2.9%
Avg brand age
64 months
Avg seller age
149 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

311

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

1%

  • No775%
  • Boots13%
  • Generic6%
  • Canterbury2%
  • NO71%
  • medicube1%
  • Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -2.2% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Top no7 face cream search terms

  • no760K/yr
  • no 738K/yr
  • boots no 724K/yr
  • no7 face cream20K/yr
  • no 7 day cream17K/yr
  • no 7 night cream10K/yr
  • no7 night cream8K/yr
  • no 7 protect and perfect intense advanced serum8K/yr
  • no.78K/yr
  • no7 day cream6K/yr
All search terms

Top no7 face cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£16K10%£31K15%£47K20%£63K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about no7 face cream

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“the reviews seemed good”

Value For Money14%

“Good price”

Soft Feel13%

“Skin feels smooth”

Suitability Combination Skin9%

“Good for sensitive skin”

Moist/Dry9%

“Very hydrating”

Brightness/Shine/Glow5%

“Face glow”

Suitability Dry Skin4%

“Great really works skin is clearer fresher”

Absorbency3%

“Absorbs well”

Texture/Consistency-Overall3%

“Great consistency”

Adhesion/Stickiness2%

“Feels cool on my skin and slightly sticky”

What buyers complain about

Adhesion/Stickiness16%

“the stickiness remained”

Moist/Dry13%

“Made my skin dry”

Allergies11%

“Allergic Reaction”

Suitability Dry Skin11%

“Unfortunately made my skin dry”

Skin Health4%

“Damage my skin”

Texture/Consistency-Overall4%

“hate the texture”

Value For Money3%

“This is expensive”

Absorbency3%

“Doesnt really absorb too well”

Size-Overall2%

“Small”

Thickness2%

“It is extremely thick”

Top return reasons

Product Condition28%
Advertised Vs Actual Product20%
Smell12%
Size-Overall9%
Defective Material/Parts4%
Texture/Consistency-Overall4%
Leak-Proof4%
Skin Health3%
Moist/Dry3%
Value For Money3%

Common questions

Is no7 face cream profitable to sell on Amazon United Kingdom?
The niche generates £314K/yr across 26 tracked products. 90-day search growth is -2.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the no7 face cream niche?
7 brands and 311 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in no7 face cream?
Top complaints mined from reviews: Adhesion/Stickiness, Moist/Dry, Allergies. The return rate is 0.1%.
When does demand for no7 face cream peak?
Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the no7 face cream niche?
Listings span £9.67–£42.23; the average listing price is £22.05 (sweet spot $15–$100). The average incumbent carries 1,718 reviews — the moat a new listing must climb.