No7
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 98% of clicks, so No7 is a Maybe.
- Flapen Score
- 52 / 100Top 26% of 2,481 Beauty niches · +5 vs the category median of 4752
- Market size
- £314K/yr233K searches / yr
- 90-day growth
- -2.2%search demand this quarter
- Competition
- 50%top-5 click share · 7 brands · 311 sellers
Flapen Score
No7 against its category
The dotted line is the Beauty average. Past it, No7 is stronger. Inside it, weaker.
Market
The No7 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for No7 233K times last year and spent an estimated £314K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 6.1% of those searches ended in a purchase.
Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £314K a year.
- Searches, last 12 months
- 233K
- Growth, 90 days vs prior 90
- -2.2%
- Conversion, latest week
- 6.1%
- Market size, estimated
- £314Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- no760K searches a year
02 · Price
A sale here is worth £22.05.
Listings sell for £22.05 on average, from £9.67 to £42.23. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £22.05 that is £6K to £11K a year per listing.
- Average price
- £22.05inside the $15 to $100 sweet spot
- Price range
- £9.67–£42.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £6K–£11K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #816 within Face. It carries 1,718 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 88%
- Out of stock, average day
- 2.9%
- Average rank
- #816in Face
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,718per listing
- Listings tracked
- 26
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top No7 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
No7 Protect & Perfect Intense Advanced Day Cream
- Price
- £18.37
- Rating
- 4.6/5
- Reviews
- 1,300
- Age
- 15y ago

(Twin Pack) No7 Protect & Perfect Day & Night Cream Bundle Set (50ml each)
- Price
- £35.67
- Rating
- 4.7/5
- Reviews
- 209
- Age
- 4y ago

Boots No7 Future Renew Damage Reversal Day Cream SPF40 50ml 50 ml (Pack of 1)
- Price
- £24.56
- Rating
- 4.2/5
- Reviews
- 555
- Age
- 3y ago

No7 Protect & Perfect Collection Gift Set
- Price
- £29.13
- Rating
- 4.6/5
- Reviews
- 94
- Age
- 1y ago

No7 Protect & Perfect Advanced Night Cream NEW NIGHT COMPLEX - 50ml (pack of 1)
- Price
- £17.89
- Rating
- 4.6/5
- Reviews
- 277
- Age
- 4y ago
Trending
estimated 90-day click momentum
Canterbury Adult Unisex Speed Raze Soft Ground Rugby Boots | Faster Acceleration | Lightweight Precision Soft Ground Rugby Boots Black/White 7
- Price
- £42.23
- Rating
- 4.4/5
- Reviews
- 153
- Age
- 3y ago

medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz)
- Price
- £9.67
- Rating
- 4.3/5
- Reviews
- 31,187
- Age
- 1y ago

No7 Restore & Renew Multi Action Face & Neck Night Cream - Collagen Peptide Anti Aging Face Cream - Hydrating Hyaluronic Acid + Skin Firming Fragrance Free (50ml)
- Price
- £17.32
- Rating
- 4.6/5
- Reviews
- 1,080
- Age
- 2y ago

No7 Protect & Perfect Intense ADVANCED Serum 75ml (Pack of 1)
- Price
- £29.80
- Rating
- 4.7/5
- Reviews
- 263
- Age
- 4y ago

Boots No 7 Restore & Renew Face & Neck & Decollete MULTI ACTION Serum 75ml
- Price
- £24.15
- Rating
- 4.6/5
- Reviews
- 1,148
- Age
- 9y ago
Newest
by launch date
medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz)
- Price
- £9.67
- Rating
- 4.3/5
- Reviews
- 31,187
- Age
- 1y ago

No7 The Skincare Discovery Collection 5 Piece Gift Set
- Price
- £21.08
- Rating
- 4.3/5
- Reviews
- 50
- Age
- 1y ago

No7 Lift and Luminate Gift Set
- Price
- £29.71
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 1y ago

No7 Restore & Renew Collection Gift Set
- Price
- £32.35
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 1y ago

No7 Protect & Perfect Collection Gift Set
- Price
- £29.13
- Rating
- 4.6/5
- Reviews
- 94
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
311
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 94%
Open market
1%
- No775%
- Boots13%
- Generic6%
- Canterbury2%
- NO71%
- medicube1%
- Open — no brand owns it (1 brand, 1%)
Demand
No7 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top No7 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- no760K/yr
- no 738K/yr
- boots no 724K/yr
- no7 face cream20K/yr
- no 7 day cream17K/yr
- no 7 night cream10K/yr
- no7 night cream8K/yr
- no 7 protect and perfect intense advanced serum8K/yr
- no.78K/yr
- no7 day cream6K/yr
Reviews and returns
What reviews say buyers love and hate about No7
We read the reviews and the return reasons for every product selling here.
“the stickiness remained”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common No7 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









