How competitive is the No7 niche on Amazon United Kingdom?

7 brands and 311 sellers compete in No7 on Amazon United Kingdom. The top 5 No7 products take 50% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in No7?

No7 buyers on Amazon United Kingdom complain most about Adhesion/Stickiness, Moist/Dry, Allergies, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the No7 niche?

No7 sells for £22.05 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £9.67–£42.23. The average incumbent carries 1,718 reviews — the moat a new listing must climb.

No7

No7 shows low returns (0.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

Top 26% of 2,481 Beauty niches · +5 vs the category median of 47

This niche Category average · 2,481 niches

Is No7 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, No7 is a £314K/yr Amazon United Kingdom market (233K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

No7: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -2.2% over the last 90 days and 6.1% of searches end in a purchase.

£314K

revenue / yr

Units sold / yr13K

Search volume / yr-2.2%233K

Conversion rate6.1%

Avg price£22.05

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers7 · 311

Top-5 product click share50%

Open market2%

Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 26 products

Top No7 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

No7 Protect & Perfect Intense Advanced Day Cream

Price: £18.37
Rating: 4.6/5
Reviews: 1,300
Age: 15y ago

(Twin Pack) No7 Protect & Perfect Day & Night Cream Bundle Set (50ml each)

Price: £35.67
Rating: 4.7/5
Reviews: 209
Age: 4y ago

Boots No7 Future Renew Damage Reversal Day Cream SPF40 50ml 50 ml (Pack of 1)

Price: £24.56
Rating: 4.2/5
Reviews: 555
Age: 3y ago

No7 Protect & Perfect Collection Gift Set

Price: £29.13
Rating: 4.6/5
Reviews: 94
Age: 1y ago

No7 Protect & Perfect Advanced Night Cream NEW NIGHT COMPLEX - 50ml (pack of 1)

Price: £17.89
Rating: 4.6/5
Reviews: 277
Age: 4y ago

Newest

by launch date

medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz)

Price: £9.67
Rating: 4.3/5
Reviews: 31,187
Age: 1y ago

No7 The Skincare Discovery Collection 5 Piece Gift Set

Price: £21.08
Rating: 4.3/5
Reviews: 50
Age: 1y ago

No7 Lift and Luminate Gift Set

Price: £29.71
Rating: 4.6/5
Reviews: 60
Age: 1y ago

No7 Restore & Renew Collection Gift Set

Price: £32.35
Rating: 4.6/5
Reviews: 63
Age: 1y ago

No7 Protect & Perfect Collection Gift Set

Price: £29.13
Rating: 4.6/5
Reviews: 94
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

311

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

No775%
Boots13%
Generic6%
Canterbury2%
NO71%
medicube1%
Open — no brand owns it (1 brand, 1%)

No7 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume233KCVR6.1%Products26Brands7Top 5 Brands98%OOS Rate2.9%Rating4.5★Reviews1,718Avg BSR#816

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Top No7 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

no760K/yr -16.8%0.9% conv.
no 738K/yr -7.5%1.5% conv.
boots no 724K/yr +0.2%2.6% conv.
no7 face cream20K/yr +22.1%5.3% conv.
no 7 day cream17K/yr +6.6%8.8% conv.
no 7 night cream10K/yr +10.3%11.6% conv.
no7 night cream8K/yr +61.9%8.8% conv.
no 7 protect and perfect intense advanced serum8K/yr +46.0%9.5% conv.
no.78K/yr -16.2%0.8% conv.
no7 day cream6K/yr +2.2%10.1% conv.

What reviews say buyers love and hate about No7

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews

Quality-Overall16%

“the reviews seemed good”

Value For Money14%

“Good price”

Soft Feel13%

“Skin feels smooth”

Suitability Combination Skin9%

“Good for sensitive skin”

Moist/Dry9%

“Very hydrating”

What buyers complain about

69% of reviews

Adhesion/Stickiness16%

“the stickiness remained”

Moist/Dry13%

“Made my skin dry”

Allergies11%

“Allergic Reaction”

Suitability Dry Skin11%

“Unfortunately made my skin dry”

Skin Health4%

“Damage my skin”

No7 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Product Condition

28%

2Advertised Vs Actual Product

20%

3Smell

12%

4Size-Overall

5Texture/Consistency-Overall

Common No7 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores No7 52/100 on Amazon United Kingdom — Worth a look. The niche generates £314K/yr across 26 tracked products. Search demand moved -2.2% over the last 90 days.