no7
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£22.05avg listing price — sweet spot $15–$100
Price range
Great£9.67–£42.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Good£314K£314K/yr · 233K searches
Review moat
Okay1,718.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, no7 is a £314K/yr Amazon United Kingdom market (233K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
no7 market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £221K–£276K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #816
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 88%
- Out of stock
- 2.9%
- Avg brand age
- 64 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
311
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
50%
Top 20: 94%
Open market
1%
- No775%
- Boots13%
- Generic6%
- Canterbury2%
- NO71%
- medicube1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Top no7 search terms
- no760K/yr
- no 738K/yr
- boots no 724K/yr
- no7 face cream20K/yr
- no 7 day cream17K/yr
- no 7 night cream10K/yr
- no7 night cream8K/yr
- no 7 protect and perfect intense advanced serum8K/yr
- no.78K/yr
- no7 day cream6K/yr
Top no7 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
No7 Protect & Perfect Intense Advanced Day Cream
No7£18.374.6★1,300 rev
(Twin Pack) No7 Protect & Perfect Day & Night Cream Bundle Set (50ml each)
No7£35.674.7★209 rev
Boots No7 Future Renew Damage Reversal Day Cream SPF40 50ml 50 ml (Pack of 1)
Boots£24.564.2★555 rev
No7 Protect & Perfect Collection Gift Set
No7£29.134.6★94 rev
No7 Protect & Perfect Advanced Night Cream NEW NIGHT COMPLEX - 50ml (pack of 1)
No7£17.894.6★277 rev
Newest
by launch date
medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz)
medicube£9.6731,187 rev
No7 The Skincare Discovery Collection 5 Piece Gift Set
No7£21.0850 rev
No7 Lift and Luminate Gift Set
No7£29.7160 rev
No7 Restore & Renew Collection Gift Set
No7£32.3563 rev
No7 Protect & Perfect Collection Gift Set
No7£29.1394 rev
Trending
90-day click momentum
Canterbury Adult Unisex Speed Raze Soft Ground Rugby Boots | Faster Acceleration | Lightweight Precision Soft Ground Rugby Boots Black/White 7
Canterbury£42.234.4★
medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz)
medicube£9.674.3★
No7 Restore & Renew Multi Action Face & Neck Night Cream - Collagen Peptide Anti Aging Face Cream - Hydrating Hyaluronic Acid + Skin Firming Fragrance Free (50ml)
No7£17.324.6★
No7 Protect & Perfect Intense ADVANCED Serum 75ml (Pack of 1)
No7£29.804.7★
Boots No 7 Restore & Renew Face & Neck & Decollete MULTI ACTION Serum 75ml
No7£24.154.6★
What buyers say about no7
What buyers praise and complain about, mined from review topics.What buyers love
“the reviews seemed good”
“Good price”
“Skin feels smooth”
“Good for sensitive skin”
“Very hydrating”
“Face glow”
“Great really works skin is clearer fresher”
“Absorbs well”
“Great consistency”
“Feels cool on my skin and slightly sticky”
What buyers complain about
“the stickiness remained”
“Made my skin dry”
“Allergic Reaction”
“Unfortunately made my skin dry”
“Damage my skin”
“hate the texture”
“This is expensive”
“Doesnt really absorb too well”
“Small”
“It is extremely thick”
Top return reasons
Common questions
- Is no7 profitable to sell on Amazon United Kingdom?
- The niche generates £314K/yr across 26 tracked products. 90-day search growth is -2.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the no7 niche?
- 7 brands and 311 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in no7?
- Top complaints mined from reviews: Adhesion/Stickiness, Moist/Dry, Allergies. The return rate is 0.1%.
- When does demand for no7 peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the no7 niche?
- Listings span £9.67–£42.23; the average listing price is £22.05 (sweet spot $15–$100). The average incumbent carries 1,718 reviews — the moat a new listing must climb.