How competitive is the No 7 Serum niche on Amazon United Kingdom?

8 brands and 326 sellers compete in No 7 Serum on Amazon United Kingdom. The top 5 No 7 Serum products take 42% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in No 7 Serum?

No 7 Serum buyers on Amazon United Kingdom complain most about Adhesion/Stickiness, Moist/Dry, Allergies, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the No 7 Serum niche?

No 7 Serum sells for £21.20 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £9.60–£42.23. The average incumbent carries 1,354 reviews — the moat a new listing must climb.

No 7 Serum

No 7 Serum shows low returns (0.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

Top 22% of 2,481 Beauty niches · +6 vs the category median of 47

This niche Category average · 2,481 niches

Is No 7 Serum profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, No 7 Serum is a £332K/yr Amazon United Kingdom market (280K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.

No 7 Serum: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -7.4% over the last 90 days and 5.6% of searches end in a purchase.

£332K

revenue / yr

Units sold / yr15K

Search volume / yr-7.4%280K

Conversion rate5.6%

Avg price£21.20

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers8 · 326

Top-5 product click share42%

Open market2%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 41 products

Top No 7 Serum products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Boots No7 Future Renew Damage Reversal Day Cream SPF40 50ml 50 ml (Pack of 1)

Price: £24.56
Rating: 4.2/5
Reviews: 555
Age: 3y ago

No7 Protect & Perfect Intense Advanced Day Cream

Price: £18.37
Rating: 4.6/5
Reviews: 1,300
Age: 15y ago

(Twin Pack) No7 Protect & Perfect Day & Night Cream Bundle Set (50ml each)

Price: £35.67
Rating: 4.7/5
Reviews: 209
Age: 4y ago

Generic NO7 FUTURE RENEW NIGHT CREAM DAMAGE REVERSAL 50.00 ml (Pack of 1)

Price: £24.65
Rating: 4.3/5
Reviews: 155
Age: 2y ago

No7 Protect & Perfect Intense ADVANCED Serum 75ml (Pack of 1)

Price: £29.80
Rating: 4.7/5
Reviews: 263
Age: 4y ago

Newest

by launch date

No 7 Future Renew Damage Reversal Night Serum for Face 50ml - Large Bottle

Price: £18.37
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

NO 7 Future Renewed Damged Reverse Serum 50 g (Pack of 1)

Price: £23.13
Rating: 4.6/5
Reviews: 3
Age: 7mo ago

No7 The Skincare Discovery Collection 5 Piece Gift Set

Price: £21.08
Rating: 4.3/5
Reviews: 50
Age: 1y ago

No7 Restore & Renew Collection Gift Set

Price: £32.35
Rating: 4.6/5
Reviews: 63
Age: 1y ago

No7 Protect & Perfect Collection Gift Set

Price: £29.13
Rating: 4.6/5
Reviews: 94
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

8 rising

Sellers

326

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

42%

Top 20: 81%

Open market

No758%
Generic21%
Boots14%
NO 73%
Canterbury2%
medicube1%
Open — no brand owns it (2 brands, 1%)

No 7 Serum demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume280KCVR5.6%Products41Brands8Top 5 Brands98%OOS Rate3.9%Rating4.6★Reviews1,354Avg BSR#835

Peak months: Dec · busiest ÷ quietest = 1.9×

Top No 7 Serum search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

no760K/yr -16.8%0.9% conv.
no 738K/yr -7.5%1.5% conv.
no 7 future renew damage reversal serum30K/yr -14.1%6.7% conv.
boots no 724K/yr +0.2%2.8% conv.
no7 face cream20K/yr +22.1%5.2% conv.
no7 future renew23K/yr -13.1%5.5% conv.
no 7 serum17K/yr -14.3%6.8% conv.
no7 serum15K/yr -11.9%6.3% conv.
no 7 protect and perfect intense advanced serum8K/yr +46.0%11.4% conv.
no.78K/yr -16.2%0.8% conv.

What reviews say buyers love and hate about No 7 Serum

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Quality-Overall16%

“the reviews seemed good”

Value For Money14%

“Excellent value for money”

Soft Feel13%

“Skin feels smooth”

Suitability Combination Skin10%

“Good for sensitive skin”

Moist/Dry9%

“Very hydrating”

What buyers complain about

68% of reviews

Adhesion/Stickiness16%

“the stickiness remained”

Moist/Dry13%

“Made my skin dry”

Allergies11%

“Allergic Reaction”

Suitability Dry Skin11%

“Unfortunately made my skin dry”

Skin Health4%

“Damage my skin”

No 7 Serum return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

32%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Product Condition

26%

2Advertised Vs Actual Product

21%

3Smell

13%

4Leak-Proof

5Size-Overall

Common No 7 Serum questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores No 7 Serum 53/100 on Amazon United Kingdom — Worth a look. The niche generates £332K/yr across 41 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -7.4% over the last 90 days.