How competitive is the No 7 Night Cream niche on Amazon United Kingdom?

5 brands and 319 sellers compete in No 7 Night Cream on Amazon United Kingdom. The top 5 No 7 Night Cream products take 37% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the No 7 Night Cream niche?

No 7 Night Cream sells for £20.74 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £9.46–£61.67. The average incumbent carries 880 reviews — the moat a new listing must climb.

No 7 Night Cream

No 7 Night Cream shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 7% of 2,481 Beauty niches · +12 vs the category median of 47

This niche Category average · 2,481 niches

Is No 7 Night Cream profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, No 7 Night Cream is a £158K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 59/100.

No 7 Night Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +22.1% over the last 90 days and 12.4% of searches end in a purchase.

£158K

revenue / yr

Units sold / yr8K

Search volume / yr+22.1%61K

Conversion rate12.4%

Avg price£20.74

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 319

Top-5 product click share37%

Open market0%

Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 37 products

Top No 7 Night Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

No7 Restore & Renew Multi Action Face & Neck Night Cream - Collagen Peptide Anti Aging Face Cream - Hydrating Hyaluronic Acid + Skin Firming Fragrance Free (50ml)

Price: £17.32
Rating: 4.6/5
Reviews: 1,080
Age: 2y ago

No7 Protect & Perfect Advanced Night Cream NEW NIGHT COMPLEX - 50ml (pack of 1)

Price: £17.89
Rating: 4.6/5
Reviews: 277
Age: 4y ago

No7 Lift & Luminate Triple Action Night Cream ENHANCED FORMULA - 50ml (pack of 1)

Price: £17.62
Rating: 4.6/5
Reviews: 306
Age: 4y ago

NO 7 Restore and Renew FACE & Neck MULTIACTION

Price: £17.46
Rating: 4.6/5
Reviews: 1,460
Age: 8y ago

Generic NO7 FUTURE RENEW NIGHT CREAM DAMAGE REVERSAL 50.00 ml (Pack of 1)

Price: £24.65
Rating: 4.3/5
Reviews: 155
Age: 2y ago

Newest

by launch date

Essential Moisture Night Cream 50ml

Price: £10.42
Rating: 5.0/5
Reviews: 2
Age: 9mo ago

No7 Lift and Luminate Gift Set

Price: £29.71
Rating: 4.6/5
Reviews: 60
Age: 1y ago

No7 Restore & Renew Collection Gift Set

Price: £32.35
Rating: 4.6/5
Reviews: 63
Age: 1y ago

No7 Restore & Renew Multi Action Face & Neck Night Cream - Collagen Peptide Anti Aging Face Cream - Hydrating Hyaluronic Acid + Skin Firming Fragrance Free (50ml)

Price: £17.32
Rating: 4.6/5
Reviews: 1,080
Age: 2y ago

Generic NO7 FUTURE RENEW NIGHT CREAM DAMAGE REVERSAL 50.00 ml (Pack of 1)

Price: £24.65
Rating: 4.3/5
Reviews: 155
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

319

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

37%

Top 20: 85%

Open market

No782%
Boots9%
Generic5%
NO 73%
No.71%

No 7 Night Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume61KCVR12.4%Products37Brands5Top 5 Brands100%OOS Rate3.7%Rating4.6★Reviews880Avg BSR#329

Top No 7 Night Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

no 7 restore and renew face and neck11K/yr +40.2%10.8% conv.
no 7 night cream10K/yr +10.3%12.8% conv.
no7 night cream8K/yr +61.9%9.7% conv.
no 7 lift and luminate5K/yr +83.8%5.5% conv.
no 7 protect and perfect intense advanced serum8K/yr +46.0%11.4% conv.
no7 restore and renew face and neck4K/yr +7.2%11.1% conv.
lift and luminate no 73K/yr +5.9%10.1% conv.
no7 protect & perfect intense advanced night cream5K/yr -17.9%12.8% conv.
no7 restore and renew4K/yr -21.2%8.3% conv.
no7 lift and luminate4K/yr -35.6%6.0% conv.

What reviews say buyers love and hate about No 7 Night Cream

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Value For Money27%

“Excellent value for money”

Quality-Overall18%

“Really good cream”

Suitability Combination Skin7%

“Stays well and makes skin look flawless”

Soft Feel6%

“Gentle”

Moist/Dry6%

“Good cream moisturizer”

What buyers complain about

77% of reviews

Size-Overall27%

“Small”

Moist/Dry12%

“doesn't go on easily feels a bit dry”

Thickness11%

“not thick like some creams”

Value For Money9%

“This is expensive”

Allergies7%

“its resulted in a serious allergic reaction with large hives”

No 7 Night Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

45%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

19%

2Product Condition

18%

3Color

16%

4Smell

5Leak-Proof

Common No 7 Night Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores No 7 Night Cream 59/100 on Amazon United Kingdom — Worth a look. The niche generates £158K/yr across 37 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +22.1% over the last 90 days.

No 7 Night Cream buyers on Amazon United Kingdom complain most about Size-Overall, Moist/Dry, Thickness, the themes mined from the niche's reviews. Its return rate is 0.1%.