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Nivea Sun Cream

Nivea Sun Cream shows demand growing +317.6% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Signals Trending

Flapen Score

52
Worth a look

Top 26% of 2,481 Beauty niches · +5 vs the category median of 47

Market size 45Growth 100Conversion 96Competition 36Returns 100Price range 0Avg price 17Brand share 0Review moat 32Quality gap 24
This niche Category average · 2,481 niches

Is Nivea Sun Cream profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Nivea Sun Cream is a £238K/yr Amazon United Kingdom market (302K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.

Nivea Sun Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +317.6% over the last 90 days and 13.0% of searches end in a purchase.

£238K

revenue / yr

Units sold / yr50K
Search volume / yr+317.6%302K
Conversion rate13.0%
Avg price£6.07

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 239
Top-5 product click share63%
Open market0%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews3,280

Top Nivea Sun Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

£0£24K£48K£72K£95K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

239

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

0%

  • Nivea Sun51%
  • NIVEA47%
  • Beiersdorf2%

Nivea Sun Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume302KCVR13.0%Products21Brands3Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews3,280Avg BSR#17
40K30KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top Nivea Sun Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • nivea sun cream199K/yr
  • nivea sun38K/yr
  • nivea sunscreen24K/yr
  • nivea suncream9K/yr
  • nivea spf11K/yr
  • sun cream nivea7K/yr
  • sunscreen nivea6K/yr
  • nivea sun lotion3K/yr
  • nivea sun protect2K/yr
  • nivea sun creams2K/yr

What reviews say buyers love and hate about Nivea Sun Cream

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Smell17%

Great fragrance

Value For Money15%

Excellent price

Quality-Overall13%

Excellent Product

Advertised Vs Actual Product7%

Does exactly what it says

Protection6%

Great sun protection

What buyers complain about

56% of reviews
Smell22%

it's quite a strange odour

Oily/Greasy6%

Very greasy and caused skin reactions in myself and both daughters

Durability6%

Also didn't last long

Stain Resistance5%

stains everything

Allergies4%

caused skin reactions in myself and both daughters

Nivea Sun Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

6%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
55%
2Leak-Proof
13%
3Value For Money
10%
4Product Condition
6%
5Advertised Vs Actual Product
3%

Common Nivea Sun Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nivea Sun Cream 52/100 on Amazon United Kingdom — Worth a look. The niche generates £238K/yr across 21 tracked products. Search demand moved +317.6% over the last 90 days.
Nivea Sun Cream buyers on Amazon United Kingdom complain most about Smell, Oily/Greasy, Durability, the themes mined from the niche's reviews. Its return rate is 0.0%.