Is nivea sun cream profitable to sell on Amazon United Kingdom?

The niche generates £238K/yr across 21 tracked products. 90-day search growth is +317.6%. Flapen's verdict: Worth a look (52/100).

How competitive is the nivea sun cream niche?

3 brands and 239 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in nivea sun cream?

Top complaints mined from reviews: Smell, Oily/Greasy, Durability. The return rate is 0.0%.

What does it cost to enter the nivea sun cream niche?

Listings span £4.35–£12.81; the average listing price is £6.07 (sweet spot $15–$100). The average incumbent carries 3,280 reviews — the moat a new listing must climb.

nivea sun cream

Worth a look

Shows demand growing +317.6% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Growth

Incredible+317.6%

90-day search growth — must beat 0% to launch

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible13.0%

search→purchase rate — share of searches ending in a sale

Market size

Okay£238K

£238K/yr · 302K searches

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,280.48

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£6.07

avg listing price — sweet spot $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£4.35–£12.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, nivea sun cream is a £238K/yr Amazon United Kingdom market (302K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

nivea sun cream market data

Units sold / yr: 40K–50K; avg 1,250–1,500/product
Revenue / yr: £243K–£304K; units × avg price
Conversion rate: 13.0%
Avg BSR: #17
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 47 months
Avg seller age: 147 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 flat

Sellers

239

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

Nivea Sun51%
NIVEA47%
Beiersdorf2%

Demand

Weekly Amazon search volume, last 28 weeks — +317.6% search growth over the last 90 days.

Open Trend

Top nivea sun cream search terms

nivea sun cream199K/yr +551.6%11.3% conv.
nivea sun38K/yr +146.9%5.3% conv.
nivea sunscreen24K/yr +56.0%6.6% conv.
nivea suncream9K/yr +180.2%14.5% conv.
nivea spf11K/yr +55.3%2.3% conv.
sun cream nivea7K/yr +284.7%11.9% conv.
sunscreen nivea6K/yr +137.1%10.1% conv.
nivea sun lotion3K/yr +180.1%9.1% conv.
nivea sun protect2K/yr +154.4%11.6% conv.
nivea sun creams2K/yr -82.7%5.0% conv.

All search terms

Top nivea sun cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NIVEA SUN Protect & Moisture Sun Spray SPF 50+ (200ml) Moisturising Suncream Spray with Vitamin C and Hyaluron Immediate UVA/UVB Protection Fast-Absorbing No White Cast Formula

Nivea Sun£5.094.6★9,082 rev

NIVEA SUN Protect & Moisture Sun Spray SPF 30 (200 ml) Moisturising Suncream Spray with SPF 30 Advanced Sunscreen Providing Immediate UVA + UVB Protection Fast-Absorbing No White Cast Formula

NIVEA£5.384.6★5,952 rev

NIVEA SUN Protect & Moisture Sun Lotion SPF 30 (200 ml) Suncream with Vitamin C and Hyaluron Provides 48H Moisture & Immediate UVA & UVB Protection Fast-Absorbing No White Cast Formula

NIVEA£4.354.6★2,859 rev

NIVEA SUN Protect & Bronze Sun Spray (200 ml) Bronzing Tanning Lotion Spray with SPF30 Advanced Suncream Protection Natural Pro-Melanin Extract (Packing May Vary)

Nivea Sun£5.634.7★1,867 rev

NIVEA SUN Protect & Moisture Sun Lotion SPF 50+ (200 ml) Suncream with Vitamin C and Hyaluron Provides 48H Moisture and Immediate UVA/UVB Protection Fast-Absorbing No White Cast Formula

Nivea Sun£5.184.6★5,453 rev

Newest

by launch date

NIVEA SUN Protect & Moisture Sun Cream Lotion SPF 30 (400 ml) Sun Lotion with Vitamin C and Hyaluron Provides 48H Moisture and Immediate UVA & UVB Protection Water-Resistant Leaves No White Cast

Nivea Sun£8.50110 rev

1y ago

NIVEA SUN Kids Protect & Care SPF 50+ Lotion (200ml) Moisturising Sun Cream Protects Delicate Skin Against Sunburn and Long-Term UV Damage Fast-Absorbing No White Cast Sun Lotion

Beiersdorf£5.33313 rev

2y ago

NIVEA SUN Kids Protect & Care SPF 50+ Coloured Spray (200ml) Sunscreen Protects Delicate Skin Against Sunburn and Long-Term UV Damage Fast-Absorbing No White Cast Sun Lotion

Nivea Sun£5.50427 rev

2y ago

NIVEA SUN Eau de Toilette (30ml) Perfume for Women Fragrance with Fresh Green and Floral Notes Lightweight Summer Scent NIVEA Perfume with Suncream Scent

NIVEA£12.8110,099 rev

7y ago

NIVEA SUN Protect & Dry Touch Refreshing Sun Mist Spray SPF50 (200ml) Water-Resistant Sun Spray Immediate Protection Against UVA/UVB Rays Sunburns and Premature Ageing (Packing May Vary)

Nivea Sun£6.052,248 rev

8y ago

What buyers say about nivea sun cream

What buyers praise and complain about, mined from review topics.

What buyers love

Smell17%

“Great fragrance”

Value For Money15%

“Excellent price”

Quality-Overall13%

“Excellent Product”

Advertised Vs Actual Product7%

“Does exactly what it says”

Protection6%

“Great sun protection”

Suitability Combination Skin5%

“Perfect for sensitive skin”

Ease Of Use5%

“Easy to use”

Ease Of Application4%

“Easy application”

Absorbency3%

“Easily absorbed”

Moist/Dry3%

“Drys instantly”

What buyers complain about

Smell22%

“it's quite a strange odour”

Oily/Greasy6%

“Very greasy and caused skin reactions in myself and both daughters”

Durability6%

“Also didn't last long”

Stain Resistance5%

“stains everything”

Allergies4%

“caused skin reactions in myself and both daughters”

Skin Health3%

“very sticky on the skin”

Value For Money3%

“Expensive”

Size-Overall2%

“it literally is tiny”

Protection2%

“Does not protect”

Functionality-Overall2%

“Not working”

Top return reasons

Smell55%

Leak-Proof13%

Value For Money10%

Product Condition6%

Advertised Vs Actual Product3%

Size-Overall3%

Defective Material/Parts3%

Adhesion/Stickiness2%

Ingredients-Overall2%

Stain Resistance2%

Common questions

Is nivea sun cream profitable to sell on Amazon United Kingdom?: The niche generates £238K/yr across 21 tracked products. 90-day search growth is +317.6%. Flapen's verdict: Worth a look (52/100).
How competitive is the nivea sun cream niche?: 3 brands and 239 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in nivea sun cream?: Top complaints mined from reviews: Smell, Oily/Greasy, Durability. The return rate is 0.0%.
What does it cost to enter the nivea sun cream niche?: Listings span £4.35–£12.81; the average listing price is £6.07 (sweet spot $15–$100). The average incumbent carries 3,280 reviews — the moat a new listing must climb.