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Nivea Sun Cream

Maybe

Search demand grew +317.6% this quarter. But the top 5 brands take 100% of clicks, so Nivea Sun Cream is a Maybe.

Filters Trending
Flapen Score
52
52 / 100
Top 26% of 2,481 Beauty niches · +5 vs the category median of 47
Market size
£238K/yr302K searches / yr
90-day growth
+317.6%search demand this quarter
Competition
63%top-5 click share · 3 brands · 239 sellers

Flapen Score

Nivea Sun Cream against its category

The dotted line is the Beauty average. Past it, Nivea Sun Cream is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nivea Sun Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nivea Sun Cream 302K times last year and spent an estimated £238K. All 3 brands take every click. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 302K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +317.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £238K a year.

Searches, last 12 months
302K
Growth, 90 days vs prior 90
+317.6%
Conversion, latest week
13.0%
Market size, estimated
£238Ka year
Top search term
nivea sun cream199K searches a year

02 · Price

A sale here is worth £6.07.

Listings sell for £6.07 on average, from £4.35 to £12.81. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At £6.07 that is £8K to £9K a year per listing.

Average price
£6.07under the $15 to $100 sweet spot
Price range
£4.35–£12.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
£8K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Sun Care & Tanning. It carries 3,280 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#17in Sun Care & Tanning
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,280per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Nivea Sun Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 flat

Sellers

239

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

0%

  • Brand 151%
  • Brand 247%
  • Brand 32%

Demand

Nivea Sun Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '26JanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 8.0× · 7 of 12 months tracked

Search terms

Top Nivea Sun Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nivea sun cream199K/yr
  • nivea sun38K/yr
  • nivea sunscreen24K/yr
  • nivea suncream9K/yr
  • nivea spf11K/yr
  • sun cream nivea7K/yr
  • sunscreen nivea6K/yr
  • nivea sun lotion3K/yr
  • nivea sun protect2K/yr
  • nivea sun creams2K/yr

Reviews and returns

What reviews say buyers love and hate about Nivea Sun Cream

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Smell”
22%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“it's quite a strange odour”
A buyer, on “Smell”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Nivea Sun Cream questions

Answered from the same tracked data.