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Nivea Shower Gel

Fail

The top 5 brands take 100% of clicks, so Nivea Shower Gel is a Fail.

Flapen Score
33
33 / 100
Ranks 2,374 of 2,481 Beauty niches · −14 vs the category median of 47
Market size
£66K/yr87K searches / yr
90-day growth
-0.3%search demand this quarter
Competition
81%top-5 click share · 3 brands · 129 sellers

Flapen Score

Nivea Shower Gel against its category

The dotted line is the Beauty average. Past it, Nivea Shower Gel is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nivea Shower Gel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nivea Shower Gel 87K times last year and spent an estimated £66K. All 3 brands take every click. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 15.7% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-0.3%
Conversion, latest week
15.7%
Market size, estimated
£66Ka year
Peak month
October5.5× the quietest month
Top search term
nivea men shower gel26K searches a year

02 · Price

A sale here is worth £4.80.

Listings sell for £4.80 on average, from £0.99 to £11.56. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £4.80 that is £2K to £4K a year per listing.

Average price
£4.80under the $15 to $100 sweet spot
Price range
£0.99–£11.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #188 within Bath & Body. It carries 1,669 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
82%
Out of stock, average day
2.7%
Average rank
#188in Bath & Body
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,669per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Nivea Shower Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

129

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 211%
  • Brand 33%
  • Open — no brand owns it (0%)

Demand

Nivea Shower Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.5×

Search terms

Top Nivea Shower Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nivea men shower gel26K/yr
  • nivea shower gel men20K/yr
  • nivea sensitive shower gel17K/yr
  • nivea mens shower gel9K/yr
  • nivea men sensitive shower gel6K/yr
  • mens nivea shower gel5K/yr
  • nivea for men shower gel4K/yr

Reviews and returns

What reviews say buyers love and hate about Nivea Shower Gel

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Smell”
18%of negative reviews mention “Smell”
0.1%of orders come back
“just felt totally overpowered by the smell of it all”
A buyer, on “Smell”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Nivea Shower Gel questions

Answered from the same tracked data.