nivea shower gel
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,668.55avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£66K£66K/yr · 87K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Avg price
Bad£4.80avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.99–£11.56cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, nivea shower gel is a £66K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 33/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
nivea shower gel market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £60K–£72K
- units × avg price
- Conversion rate
- 15.7%
- Avg BSR
- #188
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 45%
- Out of stock
- 2.7%
- Avg brand age
- 67 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
129
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- NIVEA86%
- NIVEA MEN11%
- Rayni Beauty Deals3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.5×
Top nivea shower gel search terms
- nivea men shower gel26K/yr
- nivea shower gel men20K/yr
- nivea sensitive shower gel17K/yr
- nivea mens shower gel9K/yr
- nivea men sensitive shower gel6K/yr
- mens nivea shower gel5K/yr
- nivea for men shower gel4K/yr
Top nivea shower gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NIVEA MEN Sensitive Shower Gel Pack of 6 (6 x 250 ml) Alcohol-Free Sensitive Skin Body Wash Gentle Shower Gel Men with Bamboo Extract Body Wash for Men with Irritated Skin
NIVEA£5.244.7★10,626 rev
Sensitive Shower Gel
NIVEA£1.114.6★268 rev
NIVEA MEN Hydrocare Shower Gel (250 ml) Moisturising Body Wash for Men with Aloe Vera Revitalising NIVEA MEN Shower Gel for Body Face and Hair
NIVEA£0.994.6★1,462 rev
NIVEA MEN Energy Shower Gel (6 x 250 ml) Refreshing Body Wash for Men with Mint Extract Invigorating and Energising NIVEA MEN Shower Gel For Body Face and Hair
NIVEA£6.374.7★2,901 rev
NIVEA MEN Energy Shower Gel (500 ml) Moisturising 3-in-1 Body Wash for Men with Mint Extract Invigorating and Energising NIVEA MEN Shower Gel
NIVEA MEN£1.494.7★993 rev
Newest
by launch date
X6 Mens Nivea Body Wash Sensitive Shower Gel Body Face and Hair 250 ml Alcohol Free
Rayni Beauty Deals£10.49193 rev
NIVEA MEN Hydrocare Shower Gel (250 ml) Moisturising Body Wash for Men with Aloe Vera Revitalising NIVEA MEN Shower Gel for Body Face and Hair
NIVEA£0.991,462 rev
NIVEA MEN Power Fresh Shower Gel (400 ml Pack of 6) Moisturising Body Wash with Aloe Vera All-in-1 Formula for Men
NIVEA MEN£7.29598 rev
Nivea Power Fresh Men Shower Gel 400ml
NIVEA£2.1580 rev
Sensitive Shower Gel
NIVEA£1.11268 rev
Trending
90-day click momentumSensitive Shower Gel
NIVEA£1.114.6★
NIVEA MEN Sensitive Shower Gel Pack of 6 (6 x 250 ml) Alcohol-Free Sensitive Skin Body Wash Gentle Shower Gel Men with Bamboo Extract Body Wash for Men with Irritated Skin
NIVEA£5.244.7★
Nivea Power Fresh Men Shower Gel 400ml
NIVEA£2.154.8★
NIVEA MEN Energy Shower Gel (500 ml) Moisturising 3-in-1 Body Wash for Men with Mint Extract Invigorating and Energising NIVEA MEN Shower Gel
NIVEA MEN£1.494.7★
NIVEA MEN Hydrocare Shower Gel (250 ml) Moisturising Body Wash for Men with Aloe Vera Revitalising NIVEA MEN Shower Gel for Body Face and Hair
NIVEA£0.994.6★
What buyers say about nivea shower gel
What buyers praise and complain about, mined from review topics.What buyers love
“Great scent”
“Good for price”
“the quality is consistent across the whole set”
“The gel lathers well enough”
“it's true absolutely brilliant no irritation”
“it did the job”
“Small size bottle and very moisturising”
“leaves you feeling clean”
“yea my husband likes it make his skin soft very hapoy”
“Useful present”
What buyers complain about
“just felt totally overpowered by the smell of it all”
“Overpriced”
“poor quality”
“The bottles are also fairly small individually”
“Description said unscented not true”
“Drys out the skin”
“delivered to today 2 off the items had leaked badly shoddy by amazon”
“Didn't like how clean it felt”
Top return reasons
Common questions
- Is nivea shower gel profitable to sell on Amazon United Kingdom?
- The niche generates £66K/yr across 11 tracked products. 90-day search growth is -0.3%. Flapen's verdict: Skip it (33/100).
- How competitive is the nivea shower gel niche?
- 3 brands and 129 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nivea shower gel?
- Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.1%.
- When does demand for nivea shower gel peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 5.5× the quietest.
- What does it cost to enter the nivea shower gel niche?
- Listings span £0.99–£11.56; the average listing price is £4.80 (sweet spot $15–$100). The average incumbent carries 1,669 reviews — the moat a new listing must climb.