Nivea Sensitive

Shoppers searched for this 332K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £240K a year.

Searches, last 12 months

332K

Growth, 90 days vs prior 90

+2.7%

Conversion, latest week

14.1%

Market size, estimated

£240Ka year

Top search term

nivea men95K searches a year

Listings sell for £5.13 on average, from £0.99 to £12.97. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £5.13 that is £5K to £6K a year per listing.

Average price

£5.13under the $15 to $100 sweet spot

Price range

£0.99–£12.97

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

1,000–1,250

Revenue per listing a year

£5K–£6K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #126 within Bath & Body. It carries 2,542 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

97%

Out of stock, average day

0.0%

Average rank

#126in Bath & Body

Average rating

4.62 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,542per listing

Listings tracked

33

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

70 months