Nivea Sensitive
brand-locked demand (top 5 brands take 100% of clicks) — Nivea Sensitive doesn't clear our bar today.
Flapen Score
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Is Nivea Sensitive profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Nivea Sensitive is a £240K/yr Amazon United Kingdom market (332K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Nivea Sensitive: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +2.7% over the last 90 days and 14.1% of searches end in a purchase.
£240K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 33 products
Top Nivea Sensitive products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NIVEA MEN - Crème Moisturiser - Face Hand & Body Cream - Enriched With Aloe Vera & Vitamin E - Cares & Hydrates - Non-Greasy - Absorbs Quickly - All Skin Types - 150 ml
- Price
- £2.69
- Rating
- 4.8/5
- Reviews
- 784
- Age
- 10y ago
NIVEA MEN Sensitive Moisturiser Tube (75ml) Hydrating Mens Moisturiser Face Cream with 0% Alcohol Made for Sensitive Skin Mens Skincare Essentials
- Price
- £3.09
- Rating
- 4.6/5
- Reviews
- 6,189
- Age
- 6y ago
NIVEA MEN Sensitive Shower Gel Pack of 6 (6 x 250 ml) Alcohol-Free Sensitive Skin Body Wash Gentle Shower Gel Men with Bamboo Extract Body Wash for Men with Irritated Skin
- Price
- £5.24
- Rating
- 4.7/5
- Reviews
- 10,626
- Age
- 12y ago
NIVEA MEN Protect & Care - Rehydrating Moisturiser - Mens Face Cream - Enriched With Aloe Vera & Pro-Vitamin B5 - Soothing & Regenerating - 48h Hydratation - Non-Greasy - For Dry Skin - 75ml
- Price
- £3.20
- Rating
- 4.6/5
- Reviews
- 1,447
- Age
- 18y ago
NIVEA MEN Anti-Age 2in1 Power Moisturiser (50ml) With SPF 30 Thiamidol and Hyaluronic Acid for Sun Protection Dark Spot Prevention and Younger-Looking Skin
- Price
- £9.02
- Rating
- 4.6/5
- Reviews
- 747
- Age
- 3y ago
Trending
90-day click momentum
Sensitive Shower Gel
- Price
- £1.11
- Rating
- 4.6/5
- Reviews
- 268
- Age
- 10y ago
NIVEA MEN Sensitive Facial Moisturiser XXL (100ml) 24H Hydration Moisturiser for Men Hydrating Face Cream for Sensitive Skin with Chamomile Extract
- Price
- £4.99
- Rating
- 4.6/5
- Reviews
- 321
- Age
- 9mo ago
NIVEA MEN Sensitive Daily Protect Moisturiser SPF 30 (50ml) Moisturising Mens Face Cream Suitable For Sensitive Skin Lightweight Face Moisturiser with UV Protection Non-Greasy Formula
- Price
- £5.89
- Rating
- 4.4/5
- Reviews
- 263
- Age
- 1y ago
NIVEA MEN Sensitive Shower Gel Pack of 6 (6 x 250 ml) Alcohol-Free Sensitive Skin Body Wash Gentle Shower Gel Men with Bamboo Extract Body Wash for Men with Irritated Skin
- Price
- £5.24
- Rating
- 4.7/5
- Reviews
- 10,626
- Age
- 12y ago
NIVEA MEN Anti-Age 2in1 Power Moisturiser (50ml) With SPF 30 Thiamidol and Hyaluronic Acid for Sun Protection Dark Spot Prevention and Younger-Looking Skin
- Price
- £9.02
- Rating
- 4.6/5
- Reviews
- 747
- Age
- 3y ago
Newest
by launch date
NIVEA MEN Hydrocare Facial Moisturiser XXL (100ml) Mens Daily Face Cream Moisturiser for Men with Aloe Vera and Pro-Vitamin B5 for Dry and Sensitive Skin
- Price
- £4.72
- Rating
- 4.6/5
- Reviews
- 1,447
- Age
- 9mo ago
NIVEA MEN Sensitive Facial Moisturiser XXL (100ml) 24H Hydration Moisturiser for Men Hydrating Face Cream for Sensitive Skin with Chamomile Extract
- Price
- £4.99
- Rating
- 4.6/5
- Reviews
- 321
- Age
- 9mo ago
NIVEA MEN Feel Calm All Over Skincare Gift Set (5 Products) - Men Gift Set for Sensitive Skin - Includes Shower Gel Face Wash Face Moisturiser Creme and Anti-Perspirant
- Price
- £8.08
- Rating
- 4.7/5
- Reviews
- 407
- Age
- 1y ago
NIVEA MEN Sensitive Daily Protect Moisturiser SPF 30 (50ml) Moisturising Mens Face Cream Suitable For Sensitive Skin Lightweight Face Moisturiser with UV Protection Non-Greasy Formula
- Price
- £5.89
- Rating
- 4.4/5
- Reviews
- 263
- Age
- 1y ago
NIVEA MEN Anti-Age 2in1 Power Moisturiser (50ml) With SPF 30 Thiamidol and Hyaluronic Acid for Sun Protection Dark Spot Prevention and Younger-Looking Skin
- Price
- £9.02
- Rating
- 4.6/5
- Reviews
- 747
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 flat
Sellers
284
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
52%
Top 20: 89%
Open market
0%
- NIVEA MEN62%
- NIVEA36%
- Rayni Beauty Deals1%
- Beiersdorf1%
Nivea Sensitive demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Nivea Sensitive search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- nivea men95K/yr
- nivea men moisturiser31K/yr
- nivea for men34K/yr
- nivea men shower gel26K/yr
- nivea shower gel men20K/yr
- nivea sensitive shower gel17K/yr
- nivea mens moisturiser12K/yr
- nivea for men moisturiser11K/yr
- nivea sensitive11K/yr
- mens nivea moisturiser10K/yr
What reviews say buyers love and hate about Nivea Sensitive
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Good Price”
“Excellent product”
“Great for dry heels”
“Great scent”
“As advertised”
What buyers complain about
44% of reviews“Overpriced”
“Doesnt smell very nice”
“Wrong size in purchase choice box”
“Its ok. Sticky”
“Personally, I couldn't use it as it irritated my skin and this is something I have never experienced with Nivea products before”
Nivea Sensitive return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
18%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Nivea Sensitive questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
