nivea sensitive
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Okay£240K£240K/yr · 332K searches
Review moat
Okay2,542.06avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.13avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.99–£12.97cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, nivea sensitive is a £240K/yr Amazon United Kingdom market (332K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 40K–50K
- avg 1,000–1,250/product
- Revenue / yr
- £205K–£257K
- units × avg price
- Launch success
- —
- 3 of 3 new (360d)
- Conversion rate
- 14.1%
- Avg BSR
- #126
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 79%
- Out of stock
- 0.0%
- Avg brand age
- 70 months
- Avg seller age
- 145 days
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
284
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
52%
Top 20: 89%
Open market
0%
- NIVEA MEN62%
- NIVEA36%
- Rayni Beauty Deals1%
- Beiersdorf1%
Demand
Weekly Amazon search volume, last 24 weeks — +2.7% search growth over the last 90 days.Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 33 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NIVEA MEN - Crème Moisturiser - Face Hand & Body Cream - Enriched With Aloe Vera & Vitamin E - Cares & Hydrates - Non-Greasy - Absorbs Quickly - All Skin Types - 150 ml
NIVEA MEN£2.694.8★784 rev
NIVEA MEN Sensitive Moisturiser Tube (75ml) Hydrating Mens Moisturiser Face Cream with 0% Alcohol Made for Sensitive Skin Mens Skincare Essentials
NIVEA MEN£3.094.6★6,189 rev
NIVEA MEN Sensitive Shower Gel Pack of 6 (6 x 250 ml) Alcohol-Free Sensitive Skin Body Wash Gentle Shower Gel Men with Bamboo Extract Body Wash for Men with Irritated Skin
NIVEA£5.244.7★10,626 rev
NIVEA MEN Protect & Care - Rehydrating Moisturiser - Mens Face Cream - Enriched With Aloe Vera & Pro-Vitamin B5 - Soothing & Regenerating - 48h Hydratation - Non-Greasy - For Dry Skin - 75ml
NIVEA MEN£3.204.6★1,447 rev
NIVEA MEN Anti-Age 2in1 Power Moisturiser (50ml) With SPF 30 Thiamidol and Hyaluronic Acid for Sun Protection Dark Spot Prevention and Younger-Looking Skin
NIVEA MEN£9.024.6★747 rev
Newest
by launch date
NIVEA MEN Hydrocare Hydrating Liquid Moisturiser (100ml) Dry Skin Moisturiser For Men Lightweight And Deeply Hydrating Face Lotion Mega Moisture Technology Formula
NIVEA£4.8621 rev
NIVEA MEN Hydrocare Facial Moisturiser XXL (100ml) Mens Daily Face Cream Moisturiser for Men with Aloe Vera and Pro-Vitamin B5 for Dry and Sensitive Skin
NIVEA MEN£4.721,447 rev
NIVEA MEN Sensitive Facial Moisturiser XXL (100ml) 24H Hydration Moisturiser for Men Hydrating Face Cream for Sensitive Skin with Chamomile Extract
NIVEA MEN£4.99321 rev
NIVEA MEN Feel Calm All Over Skincare Gift Set (5 Products) - Men Gift Set for Sensitive Skin - Includes Shower Gel Face Wash Face Moisturiser Creme and Anti-Perspirant
NIVEA MEN£8.08407 rev
NIVEA MEN Sensitive Daily Protect Moisturiser SPF 30 (50ml) Moisturising Mens Face Cream Suitable For Sensitive Skin Lightweight Face Moisturiser with UV Protection Non-Greasy Formula
NIVEA MEN£5.89263 rev
Trending
90-day click momentumNIVEA MEN Hydrocare Hydrating Liquid Moisturiser (100ml) Dry Skin Moisturiser For Men Lightweight And Deeply Hydrating Face Lotion Mega Moisture Technology Formula
NIVEA£4.864.6★
NIVEA MEN Hydrocare SPF15 Moisturiser (75ml) Mens Face Cream For Dry Skin Moisturiser With SPF For UVA/UVB Protection Lightweight and Non-Greasy Formula With Aloe Vera and Provitamin B5
NIVEA£3.754.5★
Sensitive Shower Gel
NIVEA£1.114.6★
NIVEA MEN Sensitive Facial Moisturiser XXL (100ml) 24H Hydration Moisturiser for Men Hydrating Face Cream for Sensitive Skin with Chamomile Extract
NIVEA MEN£4.994.6★
NIVEA MEN Sensitive Daily Protect Moisturiser SPF 30 (50ml) Moisturising Mens Face Cream Suitable For Sensitive Skin Lightweight Face Moisturiser with UV Protection Non-Greasy Formula
NIVEA MEN£5.894.4★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good Price”
“Excellent product”
“Great for dry heels”
“Great scent”
“As advertised”
“Keeps skin soft”
“Easily absorbed”
“This balm is great for dry skin”
“Good for sensative skin”
“it does that reliably without any irritation”
What buyers complain about
“Overpriced”
“Doesnt smell very nice”
“Wrong size in purchase choice box”
“Its ok. Sticky”
“Personally, I couldn't use it as it irritated my skin and this is something I have never experienced with Nivea products before”
“Contains phenoxyethanol, a toxic chemical which can cause adverse effects on blood, liver, and fertility”
“Such a shame that a great product ruined by cost saving. likely what happened here”
“Eventually whacked hard enough to crack it so I guess I can't get a refund”
“doesn't help with wrinkles etc”
“The pump action didn't work”
Top return reasons
Common questions
- Is nivea sensitive profitable to sell on Amazon United Kingdom?
- The niche generates £240K/yr across 33 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the nivea sensitive niche?
- 4 brands and 284 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nivea sensitive?
- Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 0.1%.
- What does it cost to enter the nivea sensitive niche?
- Listings span £0.99–£12.97; the average listing price is £5.13 (sweet spot $15–$100). The average incumbent carries 2,542 reviews — the moat a new listing must climb.
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