Is Nivea Protect and Bronze profitable to sell on Amazon United Kingdom?

Flapen scores Nivea Protect and Bronze 49 out of 100 on Amazon United Kingdom, a Fail. Shoppers spend £88K a year across 17 tracked products. Search demand grew +248.9% in the last 90 days.

How competitive is the Nivea Protect and Bronze niche on Amazon United Kingdom?

8 brands and 162 sellers compete in Nivea Protect and Bronze on Amazon United Kingdom. The top 5 Nivea Protect and Bronze products take 67% of clicks, and the top 5 brands take 92%.

What do buyers complain about in Nivea Protect and Bronze?

Nivea Protect and Bronze buyers on Amazon United Kingdom complain most about Oily/Greasy, Smell, and Allergies. An estimated 0.1% of orders come back.

When does demand for Nivea Protect and Bronze peak?

Search demand for Nivea Protect and Bronze on Amazon United Kingdom peaks in May–Jun–Jul–Aug, and the busiest month runs 14.4× the quietest.

What does it cost to enter the Nivea Protect and Bronze niche?

Nivea Protect and Bronze sells for £6.23 on average on Amazon United Kingdom, outside the $15 to $100 sweet spot. Listings run £4.04 to £12.96. The average product has 4,182 reviews, the count a new listing must catch up to.

Nivea Protect and Bronze

Fail

Prices span $4.04–$12.96, mostly outside the sweet spot, so Nivea Protect and Bronze is a Fail.

Filters Trending

Flapen Score: 49
49 / 100Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Market size: £88K/yr174K searches / yr
90-day growth: +248.9%search demand this quarter
Competition: 67%top-5 click share · 8 brands · 162 sellers

Flapen Score

Nivea Protect and Bronze against its category

The dotted line is the Beauty average. Past it, Nivea Protect and Bronze is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Nivea Protect and Bronze market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nivea Protect and Bronze 174K times last year and spent an estimated £88K. The top 5 brands take 92% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +248.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months: 174K
Growth, 90 days vs prior 90: +248.9%
Conversion, latest week: 8.1%
Market size, estimated: £88Ka year
Peak month: July14.4× the quietest month
Top search term: piz buin spray21K searches a year

02 · Price

A sale here is worth £6.23.

Listings sell for £6.23 on average, from £4.04 to £12.96. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £6.23 that is £5K to £6K a year per listing.

Average price: £6.23under the $15 to $100 sweet spot
Price range: £4.04–£12.96
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 15K–20K
Units per listing a year: 750–1,000
Revenue per listing a year: £5K–£6K
Returns: 0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Sun Care & Tanning. It carries 4,182 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings: 47%
Prime listings: 94%
Out of stock, average day: 0.0%
Average rank: #14in Sun Care & Tanning
Average rating: 4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews: 4,182per listing
Listings tracked: 17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 56 months

Products

Top Nivea Protect and Bronze products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

162

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Brand 133%
Brand 232%
Brand 314%
Brand 49%
Brand 54%
Brand 63%
Open — no brand owns it (2 brands, 5%)

Demand

Nivea Protect and Bronze search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 14.4×

Search terms

Top Nivea Protect and Bronze search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

piz buin spray21K/yr +233.5%7.6% conv.
tanning sun cream16K/yr +151.9%6.0% conv.
tan accelerator with spf13K/yr +352.1%2.7% conv.
sun cream with tan accelerator15K/yr +270.5%3.6% conv.
nivea protect and bronze15K/yr +106.4%6.1% conv.
bronzing sun cream12K/yr +417.1%5.4% conv.
tanning accelerator with spf8K/yr +941.0%3.5% conv.
protect and bronze8K/yr +78.7%7.4% conv.
nivea protect and bronze 206K/yr +616.9%5.3% conv.
piz buin oil8K/yr +347.6%7.8% conv.

Reviews and returns

What reviews say buyers love and hate about Nivea Protect and Bronze

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Smell”

12%of negative reviews mention “Oily/Greasy”

0.1%of orders come back

“Feels very oily”

A buyer, on “Oily/Greasy”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Beauty niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Hose Pipe

£5.4M/yr+167.3%

Fly Zapper

£4.1M/yr>1,000%

Dog Cooling Mats

£1.8M/yr>1,000%

Ceiling Fan

£3.0M/yr>1,000%

Water Gun

£1.5M/yr+528.7%

FAQ

Common Nivea Protect and Bronze questions

Answered from the same tracked data.

Categories