Is nivea protect and bronze profitable to sell on Amazon United Kingdom?

The niche generates £88K/yr across 17 tracked products. 90-day search growth is +248.9%. Flapen's verdict: Skip it (49/100).

How competitive is the nivea protect and bronze niche?

8 brands and 162 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in nivea protect and bronze?

Top complaints mined from reviews: Oily/Greasy, Smell, Allergies. The return rate is 0.1%.

When does demand for nivea protect and bronze peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 14.4× the quietest.

What does it cost to enter the nivea protect and bronze niche?

Listings span £4.04–£12.96; the average listing price is £6.23 (sweet spot $15–$100). The average incumbent carries 4,182 reviews — the moat a new listing must climb.

nivea protect and bronze

Skip it

Prices mostly outside the sweet spot ($4.04–$12.96) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Growth

Incredible+248.9%

90-day search growth — must beat 0% to launch

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,181.59

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£88K

£88K/yr · 174K searches

Brand share

Bad92%

top-5 brand share — brand-locked demand

Avg price

Bad£6.23

avg listing price — sweet spot $15–$100

Price range

Bad£4.04–£12.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, nivea protect and bronze is a £88K/yr Amazon United Kingdom market (174K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Skip it — 49/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

nivea protect and bronze market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: £93K–£125K; units × avg price
Conversion rate: 8.1%
Avg BSR: #14
Page quality: 0%
Prime: 94%
Sponsored: 47%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

162

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Nivea Sun33%
Piz Buin32%
NIVEA14%
Malibu9%
Garnier4%
HAWAIIAN Tropic3%
Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +248.9% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 14.4×

Open Trend

Top nivea protect and bronze search terms

piz buin spray21K/yr +233.5%7.6% conv.
tanning sun cream16K/yr +151.9%6.0% conv.
tan accelerator with spf13K/yr +352.1%2.7% conv.
sun cream with tan accelerator15K/yr +270.5%3.6% conv.
nivea protect and bronze15K/yr +106.4%6.1% conv.
bronzing sun cream12K/yr +417.1%5.4% conv.
tanning accelerator with spf8K/yr +941.0%3.5% conv.
protect and bronze8K/yr +78.7%7.4% conv.
nivea protect and bronze 206K/yr +616.9%5.3% conv.
piz buin oil8K/yr +347.6%7.8% conv.

All search terms

Top nivea protect and bronze products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NIVEA SUN Protect & Bronze Sun Spray (200 ml) Bronzing Tanning Lotion Spray with SPF30 Advanced Suncream Protection Natural Pro-Melanin Extract (Packing May Vary)

Nivea Sun£5.634.7★1,867 rev

NIVEA SUN Protect & Bronze Oil Sunscreen Spray SPF 30 (200 ml) Sun Spray Provides Immediate UVA/UVB Protection and Stimulates the Skins Natural Tanning with Pro-Melanin Extract Water-Resistant

NIVEA£6.314.6★2,917 rev

Piz Buin Tan and Protect Tan Accelerating Oil Spray SPF 30 High 150 ml (Pack of 1)

Piz Buin£7.264.4★1,165 rev

Piz Buin Tan and Protect Tan Intensifying Sun Spray SPF 30 High 150ml

Piz Buin£6.744.5★1,441 rev

NIVEA SUN Protect & Bronze Sun Spray SPF20 (200ml) Bronzing Tanning Lotion Spray with SPF20 Advanced Suncream Protection Natural Pro-Melanin Extract

Nivea Sun£6.804.7★1,677 rev

Newest

by launch date

Garnier Ambre Solaire Sun Cream Spray SPF 30 Ideal Bronze Protective Oil Sunscreen Tan Enhancing High Sun Protection Factor 30 Shea Butter Water Resistant Non-Greasy UVA & UVB Protect 150ml

Garnier£5.791,099 rev

4y ago

BYROKKO Shine Brown Tanning Accelerator 210ml - Fast Bronzing Sunbed Cream and Outdoor Tan Enhancer - Deep Natural Glow with Oil-Rich Water-Resistant and Hydrating Formula

BYROKKO SHINEBROWN£12.9621,400 rev

4y ago

Piz Buin Tan and Protect Tan Intensifying Sun Spray SPF 30 High 150ml

Piz Buin£6.741,441 rev

6y ago

Piz Buin Tan and Protect Intensifying Sun Spray SPF 15 150ml

Piz Buin£7.091,849 rev

6y ago

Calypso Deep Tanning Monoi Tahiti Oil Spray with SPF30 200 ml CALT30MON

Calypso£4.18654 rev

8y ago

What buyers say about nivea protect and bronze

What buyers praise and complain about, mined from review topics.

What buyers love

Smell17%

“It smells beautiful”

Quality-Overall16%

“Great product for holiday”

Value For Money11%

“Not expensive either”

Suitability Combination Skin7%

“Perfect for sensitive skin”

Moist/Dry5%

“It's beautifully moisturising”

Protection4%

“Great protection”

Efficiency3%

“Does the job”

Advertised Vs Actual Product3%

“Does the job”

Ease Of Application3%

“Very easy application”

Coverage2%

“Great coverage”

What buyers complain about

Oily/Greasy12%

“Feels very oily”

Smell10%

“Horrible smell”

Allergies7%

“one on his face got infected”

Functionality-Overall6%

“Shame the pump bottle doesnt work”

Value For Money5%

“Not the best price”

Ease Of Use5%

“Unable to use”

Quality-Overall4%

“It not good cream”

Stain Resistance4%

“Can stain”

Skin Health3%

“As soon as I put this on it burned my skin in the sun it bubbled up”

Sensitivity-Overall3%

“Sun burn severe”

Top return reasons

Oily/Greasy18%

Product Condition9%

Leak-Proof9%

Smell8%

Advertised Vs Actual Product8%

Functionality-Overall7%

Ingredients-Overall6%

Suitability Hot Weather6%

Skin Health4%

Size-Overall4%

Common questions

Is nivea protect and bronze profitable to sell on Amazon United Kingdom?: The niche generates £88K/yr across 17 tracked products. 90-day search growth is +248.9%. Flapen's verdict: Skip it (49/100).
How competitive is the nivea protect and bronze niche?: 8 brands and 162 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in nivea protect and bronze?: Top complaints mined from reviews: Oily/Greasy, Smell, Allergies. The return rate is 0.1%.
When does demand for nivea protect and bronze peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 14.4× the quietest.
What does it cost to enter the nivea protect and bronze niche?: Listings span £4.04–£12.96; the average listing price is £6.23 (sweet spot $15–$100). The average incumbent carries 4,182 reviews — the moat a new listing must climb.