Skip to content

Nivea Protect and Bronze

prices mostly outside the sweet spot ($4.04–$12.96) — Nivea Protect and Bronze doesn't clear our bar today.

Signals Trending

Flapen Score

49
Skip it

Top 39% of 2,481 Beauty niches · +2 vs the category median of 47

Market size 22Growth 99Conversion 79Competition 31Returns 100Price range 0Avg price 17Brand share 20Review moat 25Quality gap 38
This niche Category average · 2,481 niches

Is Nivea Protect and Bronze profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Nivea Protect and Bronze is a £88K/yr Amazon United Kingdom market (174K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Skip it — 49/100.

Nivea Protect and Bronze: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +248.9% over the last 90 days and 8.1% of searches end in a purchase.

£88K

revenue / yr

Units sold / yr20K
Search volume / yr+248.9%174K
Conversion rate8.1%
Avg price£6.23

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers8 · 162
Top-5 product click share67%
Open market8%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement47%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews4,182

Top Nivea Protect and Bronze products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

£0£9K£18K£26K£35K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

162

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

5%

  • Nivea Sun33%
  • Piz Buin32%
  • NIVEA14%
  • Malibu9%
  • Garnier4%
  • HAWAIIAN Tropic3%
  • Open — no brand owns it (2 brands, 5%)

Nivea Protect and Bronze demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume174KCVR8.1%Products17Brands8Top 5 Brands92%OOS Rate0.0%Rating4.5★Reviews4,182Avg BSR#14
8K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 14.4×

Top Nivea Protect and Bronze search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • piz buin spray21K/yr
  • tanning sun cream16K/yr
  • tan accelerator with spf13K/yr
  • sun cream with tan accelerator15K/yr
  • nivea protect and bronze15K/yr
  • bronzing sun cream12K/yr
  • tanning accelerator with spf8K/yr
  • protect and bronze8K/yr
  • nivea protect and bronze 206K/yr
  • piz buin oil8K/yr

What reviews say buyers love and hate about Nivea Protect and Bronze

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews
Smell17%

It smells beautiful

Quality-Overall16%

Great product for holiday

Value For Money11%

Not expensive either

Suitability Combination Skin7%

Perfect for sensitive skin

Moist/Dry5%

It's beautifully moisturising

What buyers complain about

59% of reviews
Oily/Greasy12%

Feels very oily

Smell10%

Horrible smell

Allergies7%

one on his face got infected

Functionality-Overall6%

Shame the pump bottle doesnt work

Value For Money5%

Not the best price

Nivea Protect and Bronze return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

15%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Oily/Greasy
18%
2Product Condition
9%
3Leak-Proof
9%
4Smell
8%
5Advertised Vs Actual Product
8%

Common Nivea Protect and Bronze questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nivea Protect and Bronze 49/100 on Amazon United Kingdom — Skip it. The niche generates £88K/yr across 17 tracked products. Search demand moved +248.9% over the last 90 days.
Search demand for Nivea Protect and Bronze on Amazon United Kingdom peaks in May–Jun–Jul–Aug, where the busiest month runs 14.4× the quietest.