nivea gift set for men
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,584avg incumbent reviews — the moat a new listing must climb
Market size
Okay£182K£182K/yr · 284K searches
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£0.99–£19.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.17avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, nivea gift set for men is a £182K/yr Amazon United Kingdom market (284K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- £179K–£215K
- units × avg price
- Launch success
- —
- 3 of 3 new (360d)
- Conversion rate
- 9.0%
- Avg BSR
- #129
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 72%
- Out of stock
- 1.4%
- Avg brand age
- 50 months
- Avg seller age
- 143 days
Competition
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
221
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
44%
Top 20: 83%
Open market
0%
- NIVEA MEN63%
- NIVEA34%
- Merclix2%
- Jeasona1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 28.3×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 36 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NIVEA MEN Feel Calm All Over Skincare Gift Set (5 Products) - Men Gift Set for Sensitive Skin - Includes Shower Gel Face Wash Face Moisturiser Creme and Anti-Perspirant
NIVEA MEN£8.084.7★407 rev
NIVEA MEN - Crème Moisturiser - Face Hand & Body Cream - Enriched With Aloe Vera & Vitamin E - Cares & Hydrates - Non-Greasy - Absorbs Quickly - All Skin Types - 150 ml
NIVEA MEN£2.694.8★784 rev
NIVEA MEN Feeling Ultimate Gift Set (5 Products) Mens Skincare Set with Shower Gel Face Wash Face Scrub Moisturising Creme and Anti-Perspirant Spray
NIVEA£13.464.6★359 rev
NIVEA MEN Anti-Age 2in1 Power Moisturiser (50ml) With SPF 30 Thiamidol and Hyaluronic Acid for Sun Protection Dark Spot Prevention and Younger-Looking Skin
NIVEA MEN£9.024.6★747 rev
NIVEA MEN Sensitive Post Shave Balm (100ml) Formulated for Sensitive Skin Alleviates Irritation Redness and Razor Burn Mens Skin Care and Shaving Essentials
NIVEA£3.154.7★4,006 rev
Newest
by launch date
NIVEA MEN Hydrocare Hydrating Liquid Moisturiser (100ml) Dry Skin Moisturiser For Men Lightweight And Deeply Hydrating Face Lotion Mega Moisture Technology Formula
NIVEA£4.8621 rev
NIVEA MEN Sensitive Face Skincare Gift Pack (2 Products) Gift Set For Men Includes Face Wash (100ml) and Daily Moisturiser With SPF30 (50ml) Ideal For Sensitive Skin
NIVEA£8.4610 rev
NIVEA MEN Kick Start Routine Gift Set Sensitive Shower Gel 250ml Face Wash 100ml Creme 30ml
NIVEA MEN£8.392 rev
NIVEA MEN Feel Calm All Over Skincare Gift Set (5 Products) - Men Gift Set for Sensitive Skin - Includes Shower Gel Face Wash Face Moisturiser Creme and Anti-Perspirant
NIVEA MEN£8.08407 rev
NIVEA MEN Feel Fully Sensitive Skincare Gift Set (8 Products) - Mens Gift Set - Includes Shower Gel Anti-Perspirant Face Wash Shaving Foam Post Shave Balm Moisturisers With Wash Bag
NIVEA MEN£16.3895 rev
Trending
90-day click momentum
Merclix Birthday Gifts for Men Who Have Everything Mens Gift Set Mens Birthday Gifts for Dad Grandad Husband Son Boyfriend
Merclix£11.914.5★
Jeasona Funny Socks Men 9-11 Funny Gifts for Men Who Have Everything Dad Gifts for Birthday Fathers Day Present for Teenage Boys Boyfriend Husband Grandad Christmas
Jeasona£5.994.6★
NIVEA MEN Hydrocare Hydrating Liquid Moisturiser (100ml) Dry Skin Moisturiser For Men Lightweight And Deeply Hydrating Face Lotion Mega Moisture Technology Formula
NIVEA£4.864.6★
NIVEA MEN Kick Start Routine Gift Set Sensitive Shower Gel 250ml Face Wash 100ml Creme 30ml
NIVEA MEN£8.395.0★
NIVEA MEN Sensitive Shower Gel Pack of 6 (6 x 250 ml) Alcohol-Free Sensitive Skin Body Wash Gentle Shower Gel Men with Bamboo Extract Body Wash for Men with Irritated Skin
NIVEA£5.244.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“Great consistent product”
“Good aroma”
“Excellent moisturiser”
“Nice gift set”
“Does exactly what it says”
“Keeps skin soft”
“Used a few times always with great results”
“One of the best for my skin”
“This balm is great for dry skin”
What buyers complain about
“Waste of money”
“The ball just doesnt work on them at all”
“Such a strong smell”
“Rolling ball quality is very bad”
“Its ok. Sticky”
“Wrong size in purchase choice box”
“stains shirts”
“even gave me a rash”
“The pump action didn't work”
“Make it over complicated”
Top return reasons
Common questions
- Is nivea gift set for men profitable to sell on Amazon United Kingdom?
- The niche generates £182K/yr across 36 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the nivea gift set for men niche?
- 4 brands and 221 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nivea gift set for men?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Smell. The return rate is 0.1%.
- When does demand for nivea gift set for men peak?
- Demand peaks in Nov–Dec; the busiest month runs 28.3× the quietest.
- What does it cost to enter the nivea gift set for men niche?
- Listings span £0.99–£19.57; the average listing price is £7.17 (sweet spot $15–$100). The average incumbent carries 1,584 reviews — the moat a new listing must climb.
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