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Nivea Cool Kick Deodorant Mens

brand-locked demand (top 5 brands take 100% of clicks) — Nivea Cool Kick Deodorant Mens doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47

Market size 37Growth 48Conversion 96Competition 25Returns 100Price range 12Avg price 21Brand share 0Review moat 50Quality gap 24
This niche Category average · 2,481 niches

Is Nivea Cool Kick Deodorant Mens profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Nivea Cool Kick Deodorant Mens is a £181K/yr Amazon United Kingdom market (172K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Nivea Cool Kick Deodorant Mens: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +18.5% over the last 90 days and 13.8% of searches end in a purchase.

£181K

revenue / yr

Units sold / yr40K
Search volume / yr+18.5%172K
Conversion rate13.8%
Avg price£7.62

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 73
Top-5 product click share70%
Open market0%
Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement100%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews1,537

Top Nivea Cool Kick Deodorant Mens products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

£0£18K£36K£54K£72K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

73

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • NIVEA MEN69%
  • NIVEA31%
  • Open — no brand owns it (0%)

Nivea Cool Kick Deodorant Mens demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume172KCVR13.8%Products12Brands2Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews1,537Avg BSR#71
5K3KSpike '25Spike '26Sep '25Nov '25Dec '25Feb '26Apr '26May '26

Top Nivea Cool Kick Deodorant Mens search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • nivea deodorant mens60K/yr
  • nivea mens deodorant40K/yr
  • nivea antiperspirant for men13K/yr
  • nivea cool kick deodorant mens12K/yr
  • nivea men deodorant10K/yr
  • mens nivea deodorant spray6K/yr
  • nivea for men deodorant6K/yr
  • nivea cool kick5K/yr
  • nivea deodorant for men5K/yr
  • deodorant for men nivea4K/yr

What reviews say buyers love and hate about Nivea Cool Kick Deodorant Mens

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Smell41%

The scent is clean

Value For Money15%

Money well spent

Quality-Overall12%

Good quality

Advertised Vs Actual Product4%

It exactly what I wanted

Allergies3%

No skin irritation

What buyers complain about

68% of reviews
Smell17%

product doesnt feel right, and ultimately, doesnt smell right

Functionality-Overall10%

The ball just doesnt work on them at all

Value For Money8%

Waste of money

Stain Resistance7%

stains shirts

Quality-Overall6%

Rolling ball quality is very bad

Nivea Cool Kick Deodorant Mens return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
21%
2Smell
18%
3Stain Resistance
13%
4Leak-Proof
12%
5Ease Of Use
8%

Common Nivea Cool Kick Deodorant Mens questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nivea Cool Kick Deodorant Mens 43/100 on Amazon United Kingdom — Skip it. The niche generates £181K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +18.5% over the last 90 days.
Nivea Cool Kick Deodorant Mens buyers on Amazon United Kingdom complain most about Smell, Functionality-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.