Nivea Cool Kick Deodorant Mens

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £181K a year.

Searches, last 12 months

172K

Growth, 90 days vs prior 90

+18.5%

Conversion, latest week

13.8%

Market size, estimated

£181Ka year

Top search term

nivea deodorant mens60K searches a year

Listings sell for £7.62 on average, from £1.23 to £16.80. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £7.62 that is £15K to £19K a year per listing.

Average price

£7.62under the $15 to $100 sweet spot

Price range

£1.23–£16.80

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

2,000–2,500

Revenue per listing a year

£15K–£19K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Bath & Body. It carries 1,537 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

92%

Out of stock, average day

0.0%

Average rank

#71in Bath & Body

Average rating

4.62 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,537per listing

Listings tracked

12

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

69 months