Is nivea cool kick deodorant mens profitable to sell on Amazon United Kingdom?

The niche generates £181K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +18.5%. Flapen's verdict: Skip it (43/100).

How competitive is the nivea cool kick deodorant mens niche?

2 brands and 73 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in nivea cool kick deodorant mens?

Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.1%.

What does it cost to enter the nivea cool kick deodorant mens niche?

Listings span £1.23–£16.80; the average listing price is £7.62 (sweet spot $15–$100). The average incumbent carries 1,537 reviews — the moat a new listing must climb.

nivea cool kick deodorant mens

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible13.8%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,537.25

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+18.5%

90-day search growth — must beat 0% to launch

Market size

Okay£181K

£181K/yr · 172K searches

Competition

Bad70%

top-5 click share — a locked-up shelf

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£7.62

avg listing price — sweet spot $15–$100

Price range

Bad£1.23–£16.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, nivea cool kick deodorant mens is a £181K/yr Amazon United Kingdom market (172K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

nivea cool kick deodorant mens market data

Units sold / yr: 30K–40K; avg 2,000–2,500/product
Revenue / yr: £229K–£305K; units × avg price
Conversion rate: 13.8%
Avg BSR: #71
Page quality: 0%
Prime: 92%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 69 months
Avg seller age: 152 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

NIVEA MEN69%
NIVEA31%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 43 weeks — +18.5% search growth over the last 90 days.

Open Trend

Top nivea cool kick deodorant mens search terms

nivea deodorant mens60K/yr +23.4%11.0% conv.
nivea mens deodorant40K/yr +22.0%10.8% conv.
nivea antiperspirant for men13K/yr +29.2%9.5% conv.
nivea cool kick deodorant mens12K/yr +23.9%15.0% conv.
nivea men deodorant10K/yr -17.5%9.7% conv.
mens nivea deodorant spray6K/yr +22.4%10.2% conv.
nivea for men deodorant6K/yr +39.2%10.5% conv.
nivea cool kick5K/yr +39.7%11.7% conv.
nivea deodorant for men5K/yr +20.5%10.0% conv.
deodorant for men nivea4K/yr +24.1%12.7% conv.

All search terms

Top nivea cool kick deodorant mens products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NIVEA MEN Cool Kick Spray Anti-Perspirant (250ml) Deodorant Spray for 72H Protection Mens Sweat Block Aerosol with Cool-Care Formula Prevents Odour and Sweat

NIVEA MEN£1.984.6★1,191 rev

NIVEA MEN Black & White Original Anti-Perspirant Roll On (50ml) 72hr Anti-Sweat Roll On Deodorant for Men No Stains on Black and White Clothes

NIVEA MEN£1.234.5★3,466 rev

NIVEA MEN Invisible for Black & White Original Anti-Perspirant Deodorant Spray (250ml Pack of 6) 0% Alcohol Aerosol Spray Anti-Mark and Anti-Sweat Mens Anti-Perspirant Deodorant

NIVEA£12.784.7★2,858 rev

NIVEA MEN Black & White Original Anti-Perspirant (150 ml) 72hr Anti-Sweat Deodorant for Men No Stains on Black and White Clothes

NIVEA MEN£1.624.7★862 rev

NIVEA Men Cool Kick Anti-Perspirant Deodorant Roll-On (6 x 50ml) Cooling Roll On Deodorant for Men 72H Active Anti-Sweat and Odour Protection

NIVEA£7.214.7★3,087 rev

Newest

by launch date

NIVEA MEN Derma Control Defend Spray (250ml) Anti-Perspirant Spray for Defence Against Odour and Staining 72H Protection Deodorant for Sensitive Skin

NIVEA£2.2182 rev

10mo ago

NIVEA Men Deep Black Carbon Roll On (50ml) Roll On Deodorant with 72H of Protection Against Stains and Odours Strong Anti-Perspirant Developed with MAXXTECH Formula

NIVEA£1.30772 rev

2y ago

NIVEA MEN Anti-Perspirant Spray Sensitive Protect Pack of 4 (4 x 150ml) - 48 Hour Mens Deodorant with 0% Alcohol

NIVEA£13.01245 rev

5y ago

NIVEA Men Sensitive Protect Spray (250ml) Long-Lasting Deodorant Spray for 72H Protection Gentle Anti-Perspirant for Sensitive Skin -Pack of 6

NIVEA MEN£16.802,588 rev

9y ago

NIVEA Men Protect & Care Spray (6 x 250ml) Anti-Perspirant for 72H Protection Gentle and Effective Deodorant Free From Alcohol

NIVEA MEN£13.041,638 rev

10y ago

What buyers say about nivea cool kick deodorant mens

What buyers praise and complain about, mined from review topics.

What buyers love

Smell41%

“The scent is clean”

Value For Money15%

“Money well spent”

Quality-Overall12%

“Good quality”

Advertised Vs Actual Product4%

“It exactly what I wanted”

Allergies3%

“No skin irritation”

Efficiency3%

“works very well”

Moist/Dry3%

“It dries quickly”

Protection2%

“gives reliable protection even on busy days”

Durability2%

“Works well and lasts all day”

Suitability Combination Skin2%

“are Skin Kind To You”

What buyers complain about

Smell17%

“product doesnt feel right, and ultimately, doesnt smell right”

Functionality-Overall10%

“The ball just doesnt work on them at all”

Value For Money8%

“Waste of money”

Stain Resistance7%

“stains shirts”

Quality-Overall6%

“Rolling ball quality is very bad”

Size-Overall5%

“Doesnt suit me”

Jamming/Clogging5%

“This has happened to 3 of the cans, it happens on the lid twist to use the spray, its jamed”

Ease Of Use5%

“Doesnt seem to be enough in can used very quickly”

Allergies3%

“It burns me when i put it on”

Color3%

“Black and white invisible”

Top return reasons

Defective Material/Parts21%

Smell18%

Stain Resistance13%

Leak-Proof12%

Ease Of Use8%

Dilute/Watery8%

Functionality-Overall6%

Skin Health5%

Residue3%

Quality-Overall3%

Common questions

Is nivea cool kick deodorant mens profitable to sell on Amazon United Kingdom?: The niche generates £181K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +18.5%. Flapen's verdict: Skip it (43/100).
How competitive is the nivea cool kick deodorant mens niche?: 2 brands and 73 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in nivea cool kick deodorant mens?: Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.1%.
What does it cost to enter the nivea cool kick deodorant mens niche?: Listings span £1.23–£16.80; the average listing price is £7.62 (sweet spot $15–$100). The average incumbent carries 1,537 reviews — the moat a new listing must climb.