Night Serum
brand-locked demand (top 5 brands take 97% of clicks) — Night Serum doesn't clear our bar today.
Flapen Score
Ranks 1,175 of 2,481 Beauty niches · on the category median
Is Night Serum profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Night Serum is a £177K/yr Amazon United Kingdom market (247K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 47/100.
Night Serum: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -13.5% over the last 90 days and 7.0% of searches end in a purchase.
£177K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 38 products
Top Night Serum products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share![LOréal Paris Hyaluronic Acid Serum Revitalift Filler 1.5% Pure Concentrated Micro-Epidermic Hyaluronic Acid] Dropper Serum Intensely Hydrates & Replumps Visibly Reduces Fine Lines & Wrinkles](https://m.media-amazon.com/images/I/31MGbqWf94L.jpg)
LOréal Paris Hyaluronic Acid Serum Revitalift Filler 1.5% Pure Concentrated Micro-Epidermic Hyaluronic Acid] Dropper Serum Intensely Hydrates & Replumps Visibly Reduces Fine Lines & Wrinkles
- Price
- £9.82
- Rating
- 4.5/5
- Reviews
- 9,955
- Age
- 6y ago
LOréal Paris Face Serum Age Defying Serum Le Duo Collagen Peptide Booster and Vitamins B3 & C* Instant Firmness & Radiance Clinically Proven Reverse Appearance of Upto 5 Years of Wrinkles* 30ml
- Price
- £13.97
- Rating
- 4.5/5
- Reviews
- 1,463
- Age
- 1y ago
LOréal Paris Retinol Serum for Face Revitalift Laser Pure Retinol Anti-Wrinkle Night Serum Reduce Fine lines & Wrinkles Visible Results Validated by Dermatologists 30ml
- Price
- £10.41
- Rating
- 4.4/5
- Reviews
- 1,814
- Age
- 5y ago
LOréal Paris Peptide Serum for Lifting Age Perfect Micro-Collagen Rejuvenating & Lifting Serum Firms Sagging Skin Boosts Radiance & Reduces Age Spots 30ml
- Price
- £7.76
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 9mo ago
NIVEA Q10 Anti-Wrinkle Expert Dual Action Face Serum (30ml) Anti Ageing Face Serum for Women with Pure Q10 Moisturiser to Visibly Reduce and Prevent Wrinkles
- Price
- £7.07
- Rating
- 4.4/5
- Reviews
- 1,565
- Age
- 2y ago
Trending
90-day click momentum
NIVEA Q10 Anti-Wrinkle Collagen Expert 3in1 Repairing Serum (30ml) Firming Face Serum for Wrinkles and Sagging Skin Formulated for Mature Skin 60+
- Price
- £8.16
- Rating
- 4.5/5
- Reviews
- 88
- Age
- 5mo ago
LOréal Paris - Midnight Anti-Ageing Face Serum - Anti-Wrinkle Radiance & Firmness Care - With Protective Antioxidant Complex - For All Skin Types - Age Perfect Cellular Renaissance - 30 ml
- Price
- £16.18
- Rating
- 4.4/5
- Reviews
- 2,050
- Age
- 3y ago
LOréal Paris Anti-Aging Serum Revitalift Triple Laser Creamy Serum with Melasyl + Vitamin C + Niacinamide Corrects Dark Spots & Radiance Clinical Results 50ml
- Price
- £14.19
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 9mo ago
medicube Salmon DNA PDRN Pink Peptide Serum Pink glow serum Peptide Niacinamide Hydrating & Moisturising & Firming Uneven Skin Tone Korean Skincare | 1.01 fl.oz. (1.01 fl.oz. Salmon DNA PDRN)
- Price
- £11.31
- Rating
- 4.5/5
- Reviews
- 17,715
- Age
- 1y ago
LOréal Paris Peptide Serum for Lifting Age Perfect Micro-Collagen Rejuvenating & Lifting Serum Firms Sagging Skin Boosts Radiance & Reduces Age Spots 30ml
- Price
- £7.76
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 9mo ago
Newest
by launch dateNIVEA Q10 Anti-Wrinkle Collagen Expert 3in1 Repairing Serum (30ml) Firming Face Serum for Wrinkles and Sagging Skin Formulated for Mature Skin 60+
- Price
- £8.16
- Rating
- 4.5/5
- Reviews
- 88
- Age
- 5mo ago
LOréal Paris Peptide Serum for Lifting Age Perfect Micro-Collagen Rejuvenating & Lifting Serum Firms Sagging Skin Boosts Radiance & Reduces Age Spots 30ml
- Price
- £7.76
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 9mo ago
LOréal Paris Anti-Aging Serum Revitalift Triple Laser Creamy Serum with Melasyl + Vitamin C + Niacinamide Corrects Dark Spots & Radiance Clinical Results 50ml
- Price
- £14.19
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 9mo ago
NIVEA CELLULAR Epigenetics Age Rewind Face Serum with Epicelline (30ml) Age Rewind Effect Hyaluronic Acid Serum for Firmer Skin Anti-Wrinkle Face Moisturiser Formula with Triple Hyaluronic Acid
- Price
- £13.40
- Rating
- 4.3/5
- Reviews
- 472
- Age
- 1y ago
NIVEA Luminous 630 Even Glow Serum with Thiamidol 30ml Serum for Face with Niacinamide and Aloe Vera Refines Pores and Hydrates for Clear Glowing Skin
- Price
- £6.69
- Rating
- 4.3/5
- Reviews
- 306
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 falling
Sellers
383
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
45%
Top 20: 81%
Open market
1%
- L'Oreal Paris66%
- NIVEA20%
- Garnier7%
- medicube3%
- Revolution Beauty London2%
- L'ORÉAL2%
- Open — no brand owns it (1 brand, 1%)
Night Serum demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.9×
Top Night Serum search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- loreal serum77K/yr
- nivea serum24K/yr
- night serum21K/yr
- loreal midnight serum18K/yr
- loreal serum face15K/yr
- night serum for face12K/yr
- loreal face serum11K/yr
- loreal duo serum face8K/yr
- loreal retinol8K/yr
- garnier vitamin c night serum6K/yr
What reviews say buyers love and hate about Night Serum
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Luxury quality at affordable price”
“Excellent product for skin”
“Excellent value”
“goes on smooth”
“Hydrates skin”
What buyers complain about
47% of reviews“Allergic reaction”
“Expensive”
“Gave me spots and chemically smell”
“The only minor downside is a slight sticky feeling right after applying”
“It's not very hydrating at all”
Night Serum return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
11%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Night Serum questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
