Night Serum

Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £177K a year.

Searches, last 12 months

247K

Growth, 90 days vs prior 90

-13.5%

Conversion, latest week

7.0%

Market size, estimated

£177Ka year

Peak month

February2.9× the quietest month

Top search term

loreal serum77K searches a year

Listings sell for £10.17 on average, from £4.62 to £24.23. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £10.17 that is £3K to £5K a year per listing.

Average price

£10.17under the $15 to $100 sweet spot

Price range

£4.62–£24.23

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£3K–£5K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

74% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #163 within Face. It carries 3,510 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

95%

Out of stock, average day

0.0%

Average rank

#163in Face

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,510per listing

Listings tracked

38

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

52 months