night serum
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£4.62–£24.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£177K£177K/yr · 247K searches
Avg price
Okay£10.17avg listing price — sweet spot $15–$100
Review moat
Okay3,510.34avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, night serum is a £177K/yr Amazon United Kingdom market (247K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
night serum market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £153K–£203K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #163
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 74%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
383
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
45%
Top 20: 81%
Open market
1%
- L'Oreal Paris66%
- NIVEA20%
- Garnier7%
- medicube3%
- Revolution Beauty London2%
- L'ORÉAL2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — -13.5% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.9×
Top night serum search terms
- loreal serum77K/yr
- nivea serum24K/yr
- night serum21K/yr
- loreal midnight serum18K/yr
- loreal serum face15K/yr
- night serum for face12K/yr
- loreal face serum11K/yr
- loreal duo serum face8K/yr
- loreal retinol8K/yr
- garnier vitamin c night serum6K/yr
Top night serum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![LOréal Paris Hyaluronic Acid Serum Revitalift Filler 1.5% Pure Concentrated Micro-Epidermic Hyaluronic Acid] Dropper Serum Intensely Hydrates & Replumps Visibly Reduces Fine Lines & Wrinkles](https://m.media-amazon.com/images/I/31MGbqWf94L.jpg)
LOréal Paris Hyaluronic Acid Serum Revitalift Filler 1.5% Pure Concentrated Micro-Epidermic Hyaluronic Acid] Dropper Serum Intensely Hydrates & Replumps Visibly Reduces Fine Lines & Wrinkles
L'Oreal Paris£9.824.5★9,955 rev
LOréal Paris Face Serum Age Defying Serum Le Duo Collagen Peptide Booster and Vitamins B3 & C* Instant Firmness & Radiance Clinically Proven Reverse Appearance of Upto 5 Years of Wrinkles* 30ml
L'Oreal Paris£13.974.5★1,463 rev
LOréal Paris Retinol Serum for Face Revitalift Laser Pure Retinol Anti-Wrinkle Night Serum Reduce Fine lines & Wrinkles Visible Results Validated by Dermatologists 30ml
L'Oreal Paris£10.414.4★1,814 rev
LOréal Paris Peptide Serum for Lifting Age Perfect Micro-Collagen Rejuvenating & Lifting Serum Firms Sagging Skin Boosts Radiance & Reduces Age Spots 30ml
L'Oreal Paris£7.764.6★91 rev
NIVEA Q10 Anti-Wrinkle Expert Dual Action Face Serum (30ml) Anti Ageing Face Serum for Women with Pure Q10 Moisturiser to Visibly Reduce and Prevent Wrinkles
NIVEA£7.074.4★1,565 rev
Newest
by launch date
NIVEA Q10 Anti-Wrinkle Collagen Expert 3in1 Repairing Serum (30ml) Firming Face Serum for Wrinkles and Sagging Skin Formulated for Mature Skin 60+
NIVEA£8.1688 rev
LOréal Paris Peptide Serum for Lifting Age Perfect Micro-Collagen Rejuvenating & Lifting Serum Firms Sagging Skin Boosts Radiance & Reduces Age Spots 30ml
L'Oreal Paris£7.7691 rev
LOréal Paris Anti-Aging Serum Revitalift Triple Laser Creamy Serum with Melasyl + Vitamin C + Niacinamide Corrects Dark Spots & Radiance Clinical Results 50ml
L'Oreal Paris£14.1916 rev
NIVEA CELLULAR Epigenetics Age Rewind Face Serum with Epicelline (30ml) Age Rewind Effect Hyaluronic Acid Serum for Firmer Skin Anti-Wrinkle Face Moisturiser Formula with Triple Hyaluronic Acid
NIVEA£13.40472 rev
NIVEA Luminous 630 Even Glow Serum with Thiamidol 30ml Serum for Face with Niacinamide and Aloe Vera Refines Pores and Hydrates for Clear Glowing Skin
NIVEA£6.69306 rev
Trending
90-day click momentumNIVEA Q10 Anti-Wrinkle Collagen Expert 3in1 Repairing Serum (30ml) Firming Face Serum for Wrinkles and Sagging Skin Formulated for Mature Skin 60+
NIVEA£8.164.5★
LOréal Paris - Midnight Anti-Ageing Face Serum - Anti-Wrinkle Radiance & Firmness Care - With Protective Antioxidant Complex - For All Skin Types - Age Perfect Cellular Renaissance - 30 ml
L'Oreal Paris£16.184.4★
LOréal Paris Anti-Aging Serum Revitalift Triple Laser Creamy Serum with Melasyl + Vitamin C + Niacinamide Corrects Dark Spots & Radiance Clinical Results 50ml
L'Oreal Paris£14.194.2★
medicube Salmon DNA PDRN Pink Peptide Serum Pink glow serum Peptide Niacinamide Hydrating & Moisturising & Firming Uneven Skin Tone Korean Skincare | 1.01 fl.oz. (1.01 fl.oz. Salmon DNA PDRN)
medicube£11.314.5★
LOréal Paris Peptide Serum for Lifting Age Perfect Micro-Collagen Rejuvenating & Lifting Serum Firms Sagging Skin Boosts Radiance & Reduces Age Spots 30ml
L'Oreal Paris£7.764.6★
What buyers say about night serum
What buyers praise and complain about, mined from review topics.What buyers love
“Luxury quality at affordable price”
“Excellent product for skin”
“Excellent value”
“goes on smooth”
“Hydrates skin”
“Lovely smell”
“It suits my normal to dry skin well”
“give it shine”
“easily absorbed”
“As described”
What buyers complain about
“Allergic reaction”
“Expensive”
“Gave me spots and chemically smell”
“The only minor downside is a slight sticky feeling right after applying”
“It's not very hydrating at all”
“Retinol Burn”
“Not effective”
“not lasting”
“I'm disappointed with th quality”
“I cant see any improvements with my skin”
Top return reasons
Common questions
- Is night serum profitable to sell on Amazon United Kingdom?
- The niche generates £177K/yr across 38 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the night serum niche?
- 7 brands and 383 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in night serum?
- Top complaints mined from reviews: Allergies, Value For Money, Smell. The return rate is 0.1%.
- When does demand for night serum peak?
- Demand peaks in Jan–Feb–Mar; the busiest month runs 2.9× the quietest.
- What does it cost to enter the night serum niche?
- Listings span £4.62–£24.23; the average listing price is £10.17 (sweet spot $15–$100). The average incumbent carries 3,510 reviews — the moat a new listing must climb.