Night Cream
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -8.2% this quarter, so Night Cream is a Maybe.
- Flapen Score
- 57 / 100Top 11% of 2,481 Beauty niches · +10 vs the category median of 4757
- Market size
- £723K/yr723K searches / yr
- 90-day growth
- -8.2%search demand this quarter
- Competition
- 36%top-5 click share · 17 brands · 391 sellers
Flapen Score
Night Cream against its category
The dotted line is the Beauty average. Past it, Night Cream is stronger. Inside it, weaker.
Market
The Night Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Night Cream 723K times last year and spent an estimated £723K. The top 5 brands take 83% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 10.1% of those searches ended in a purchase.
Shoppers searched for this 723K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £723K a year.
- Searches, last 12 months
- 723K
- Growth, 90 days vs prior 90
- -8.2%
- Conversion, latest week
- 10.1%
- Market size, estimated
- £723Ka year
- Peak month
- May1.5× the quietest month
- Top search term
- night cream310K searches a year
02 · Price
A sale here is worth £9.95.
Listings sell for £9.95 on average, from £2.16 to £30.94. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £9.95 that is £15K to £20K a year per listing.
- Average price
- £9.95under the $15 to $100 sweet spot
- Price range
- £2.16–£30.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £15K–£20K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Make-up. It carries 4,032 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #44in Make-up
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,032per listing
- Listings tracked
- 42
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Night Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AVEENO Face CALM+RESTORE Re-Hydrating Night Cream (1 x 50ml) Fragrance-Free Face Care Intensely Nourishes and Moisturises with Shea Butter Prebiotic Oat and Calming Feverfew For Sensitive Skin
- Price
- £6.98
- Rating
- 4.6/5
- Reviews
- 2,395
- Age
- 4y ago

Olay Total Effects 7 in 1 Anti-Ageing Night Moisturiser Hydrating Face Cream with Niacinamide & Vitamin C Fights 7 Signs of Ageing for Younger-Looking Skin 50ml
- Price
- £6.18
- Rating
- 4.6/5
- Reviews
- 6,475
- Age
- 18y ago

Olay Anti-Wrinkle Firm & Lift Night Cream Helps To Visibly Reduce Fine Lines & Wrinkles And Fights The Visible Signs Of Ageing 50ml
- Price
- £5.06
- Rating
- 4.6/5
- Reviews
- 3,247
- Age
- 18y ago

LOréal Paris Night Cream Revitalift Filler Replumping Anti-Ageing Hyaluronic Acid Night Cream Smooth Wrinkles Moisturise and Replumps Skin with Micro and Micro-Epidermic Hyaluronic Acid 50ml
- Price
- £10.50
- Rating
- 4.5/5
- Reviews
- 4,787
- Age
- 10y ago

LOréal Paris Revitalift Hydrating Night Cream Anti-Wrinkle Moisturising Formula to Reinforce Skin Elasticity Smoother and Firmer Skin Pro-Retinol and Elasti-Peptides 50ml
- Price
- £5.87
- Rating
- 4.6/5
- Reviews
- 4,523
- Age
- 15y ago
Trending
estimated 90-day click momentum
medicube Triple Collagen Cream Hydrating & Firming Moisturiser With Hyaluronic Acid Premium Elastin Shea Butter Wrinkle Care 1.69 Oz Triple Collagen Cream
- Price
- £12.19
- Rating
- 4.6/5
- Reviews
- 8,839
- Age
- 3y ago

medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz)
- Price
- £9.67
- Rating
- 4.3/5
- Reviews
- 31,187
- Age
- 1y ago

LOréal Paris Revitalift Laser X3 Care night cream Anti-aging Acid Hyaluronic
- Price
- £15.91
- Rating
- 4.4/5
- Reviews
- 2,755
- Age
- 11y ago

Simple Age Resist+ Night Facial Moisturiser Cream with Squalane + Rosemary to Help Fight Premature Ageing 50 ml
- Price
- £5.32
- Rating
- 4.4/5
- Reviews
- 358
- Age
- 1y ago

NIVEA Q10 Anti-Wrinkle 60+ Extra Nourishing Night Cream (50ml) Deeply Restoring Anti Wrinkle Face Cream for Intense Hydration Boosts Collagen and Firms Skin Dry to Very Dry Skin
- Price
- £6.30
- Rating
- 4.6/5
- Reviews
- 3,061
- Age
- 6y ago
Newest
by launch date
Simple Age Resist+ Night Facial Moisturiser Cream with Squalane + Rosemary to Help Fight Premature Ageing 50 ml
- Price
- £5.32
- Rating
- 4.4/5
- Reviews
- 358
- Age
- 1y ago

medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz)
- Price
- £9.67
- Rating
- 4.3/5
- Reviews
- 31,187
- Age
- 1y ago

Olay Retinol 24 Night Cream Face Moisturiser - Anti-Aging Skincare with Antioxidant Vitamin E Overnight Face Cream that Smooths Renews and Hydrates 50ml
- Price
- £12.31
- Rating
- 4.5/5
- Reviews
- 1,047
- Age
- 2y ago

Olay Retinol 24 MAX Night Cream - Anti Aging Face Cream Moisturiser for Women with Antioxidant Vitamin E and 40% Glycerin Smooths Renews and Hydrates Overnight 50ml
- Price
- £14.95
- Rating
- 4.5/5
- Reviews
- 651
- Age
- 2y ago

medicube Triple Collagen Cream Hydrating & Firming Moisturiser With Hyaluronic Acid Premium Elastin Shea Butter Wrinkle Care 1.69 Oz Triple Collagen Cream
- Price
- £12.19
- Rating
- 4.6/5
- Reviews
- 8,839
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
17 falling
Sellers
391
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
36%
Top 20: 84%
Open market
13%
- Olay28%
- L'Oreal Paris21%
- NIVEA16%
- medicube9%
- Aveeno8%
- Simple4%
- Open — no brand owns it (11 brands, 13%)
Demand
Night Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Night Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- night cream310K/yr
- night cream for women anti aging64K/yr
- olay night cream51K/yr
- loreal night cream35K/yr
- night moisturiser28K/yr
- revitalift night cream23K/yr
- night cream for mature skin23K/yr
- olay regenerist night cream22K/yr
- loreal night cream for women19K/yr
- night face cream17K/yr
Reviews and returns
What reviews say buyers love and hate about Night Cream
We read the reviews and the return reasons for every product selling here.
“Allergic Reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Night Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









