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Night Cream

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -8.2% this quarter, so Night Cream is a Maybe.

Flapen Score
57
57 / 100
Top 11% of 2,481 Beauty niches · +10 vs the category median of 47
Market size
£723K/yr723K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
36%top-5 click share · 17 brands · 391 sellers

Flapen Score

Night Cream against its category

The dotted line is the Beauty average. Past it, Night Cream is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Night Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Night Cream 723K times last year and spent an estimated £723K. The top 5 brands take 83% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 723K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £723K a year.

Searches, last 12 months
723K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
10.1%
Market size, estimated
£723Ka year
Peak month
May1.5× the quietest month
Top search term
night cream310K searches a year

02 · Price

A sale here is worth £9.95.

Listings sell for £9.95 on average, from £2.16 to £30.94. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £9.95 that is £15K to £20K a year per listing.

Average price
£9.95under the $15 to $100 sweet spot
Price range
£2.16–£30.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£15K–£20K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Make-up. It carries 4,032 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#44in Make-up
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,032per listing
Listings tracked
42

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Night Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

17 falling

Sellers

391

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

36%

Top 20: 84%

Open market

13%

  • Brand 128%
  • Brand 221%
  • Brand 316%
  • Brand 49%
  • Brand 58%
  • Brand 64%
  • Open — no brand owns it (11 brands, 13%)

Demand

Night Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Night Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • night cream310K/yr
  • night cream for women anti aging64K/yr
  • olay night cream51K/yr
  • loreal night cream35K/yr
  • night moisturiser28K/yr
  • revitalift night cream23K/yr
  • night cream for mature skin23K/yr
  • olay regenerist night cream22K/yr
  • loreal night cream for women19K/yr
  • night face cream17K/yr

Reviews and returns

What reviews say buyers love and hate about Night Cream

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Moist/Dry”
12%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“Allergic Reaction”
A buyer, on “Allergies”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Night Cream questions

Answered from the same tracked data.