Night Cream
Night Cream shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 11% of 2,481 Beauty niches · +10 vs the category median of 47
Is Night Cream profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Night Cream is a £723K/yr Amazon United Kingdom market (723K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 57/100.
Night Cream: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -8.2% over the last 90 days and 10.1% of searches end in a purchase.
£723K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 42 products
Top Night Cream products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
AVEENO Face CALM+RESTORE Re-Hydrating Night Cream (1 x 50ml) Fragrance-Free Face Care Intensely Nourishes and Moisturises with Shea Butter Prebiotic Oat and Calming Feverfew For Sensitive Skin
- Price
- £6.98
- Rating
- 4.6/5
- Reviews
- 2,395
- Age
- 4y ago
Olay Total Effects 7 in 1 Anti-Ageing Night Moisturiser Hydrating Face Cream with Niacinamide & Vitamin C Fights 7 Signs of Ageing for Younger-Looking Skin 50ml
- Price
- £6.18
- Rating
- 4.6/5
- Reviews
- 6,475
- Age
- 18y ago
Olay Anti-Wrinkle Firm & Lift Night Cream Helps To Visibly Reduce Fine Lines & Wrinkles And Fights The Visible Signs Of Ageing 50ml
- Price
- £5.06
- Rating
- 4.6/5
- Reviews
- 3,247
- Age
- 18y ago
LOréal Paris Night Cream Revitalift Filler Replumping Anti-Ageing Hyaluronic Acid Night Cream Smooth Wrinkles Moisturise and Replumps Skin with Micro and Micro-Epidermic Hyaluronic Acid 50ml
- Price
- £10.50
- Rating
- 4.5/5
- Reviews
- 4,787
- Age
- 10y ago
LOréal Paris Revitalift Hydrating Night Cream Anti-Wrinkle Moisturising Formula to Reinforce Skin Elasticity Smoother and Firmer Skin Pro-Retinol and Elasti-Peptides 50ml
- Price
- £5.87
- Rating
- 4.6/5
- Reviews
- 4,523
- Age
- 15y ago
Trending
90-day click momentum
medicube Triple Collagen Cream Hydrating & Firming Moisturiser With Hyaluronic Acid Premium Elastin Shea Butter Wrinkle Care 1.69 Oz Triple Collagen Cream
- Price
- £12.19
- Rating
- 4.6/5
- Reviews
- 8,839
- Age
- 3y ago
medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz)
- Price
- £9.67
- Rating
- 4.3/5
- Reviews
- 31,187
- Age
- 1y ago
LOréal Paris Revitalift Laser X3 Care night cream Anti-aging Acid Hyaluronic
- Price
- £15.91
- Rating
- 4.4/5
- Reviews
- 2,755
- Age
- 11y ago
Simple Age Resist+ Night Facial Moisturiser Cream with Squalane + Rosemary to Help Fight Premature Ageing 50 ml
- Price
- £5.32
- Rating
- 4.4/5
- Reviews
- 358
- Age
- 1y ago
NIVEA Q10 Anti-Wrinkle 60+ Extra Nourishing Night Cream (50ml) Deeply Restoring Anti Wrinkle Face Cream for Intense Hydration Boosts Collagen and Firms Skin Dry to Very Dry Skin
- Price
- £6.30
- Rating
- 4.6/5
- Reviews
- 3,061
- Age
- 6y ago
Newest
by launch dateSimple Age Resist+ Night Facial Moisturiser Cream with Squalane + Rosemary to Help Fight Premature Ageing 50 ml
- Price
- £5.32
- Rating
- 4.4/5
- Reviews
- 358
- Age
- 1y ago
medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz)
- Price
- £9.67
- Rating
- 4.3/5
- Reviews
- 31,187
- Age
- 1y ago
Olay Retinol 24 Night Cream Face Moisturiser - Anti-Aging Skincare with Antioxidant Vitamin E Overnight Face Cream that Smooths Renews and Hydrates 50ml
- Price
- £12.31
- Rating
- 4.5/5
- Reviews
- 1,047
- Age
- 2y ago
Olay Retinol 24 MAX Night Cream - Anti Aging Face Cream Moisturiser for Women with Antioxidant Vitamin E and 40% Glycerin Smooths Renews and Hydrates Overnight 50ml
- Price
- £14.95
- Rating
- 4.5/5
- Reviews
- 651
- Age
- 2y ago
medicube Triple Collagen Cream Hydrating & Firming Moisturiser With Hyaluronic Acid Premium Elastin Shea Butter Wrinkle Care 1.69 Oz Triple Collagen Cream
- Price
- £12.19
- Rating
- 4.6/5
- Reviews
- 8,839
- Age
- 3y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
Brands
17 falling
Sellers
391
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
36%
Top 20: 84%
Open market
13%
- Olay28%
- L'Oreal Paris21%
- NIVEA16%
- medicube9%
- Aveeno8%
- Simple4%
- Open — no brand owns it (11 brands, 13%)
Night Cream demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Night Cream search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- night cream310K/yr
- night cream for women anti aging64K/yr
- olay night cream51K/yr
- loreal night cream35K/yr
- night moisturiser28K/yr
- revitalift night cream23K/yr
- night cream for mature skin23K/yr
- olay regenerist night cream22K/yr
- loreal night cream for women19K/yr
- night face cream17K/yr
What reviews say buyers love and hate about Night Cream
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Does hydrate”
“Amazing quality”
“Goes on smoothly”
“it suits my sensitive skin”
“Excellent value”
What buyers complain about
62% of reviews“Allergic Reaction”
“Very very sticky”
“Not effective for dry skin”
“does not feel Hydrating”
“Burnt my face”
Night Cream return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
13%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Night Cream questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
