Is night cream profitable to sell on Amazon United Kingdom?

The niche generates £723K/yr across 42 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Worth a look (57/100).

How competitive is the night cream niche?

17 brands and 391 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in night cream?

Top complaints mined from reviews: Allergies, Adhesion/Stickiness, Suitability Dry Skin. The return rate is 0.0%.

When does demand for night cream peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the night cream niche?

Listings span £2.16–£30.94; the average listing price is £9.95 (sweet spot $15–$100). The average incumbent carries 4,032 reviews — the moat a new listing must climb.

night cream

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great10.1%

search→purchase rate — share of searches ending in a sale

Competition

Great36%

top-5 click share — an open shelf

Market size

Good£723K

£723K/yr · 723K searches

Price range

Good£2.16–£30.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Avg price

Okay£9.95

avg listing price — sweet spot $15–$100

Review moat

Bad4,031.83

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, night cream is a £723K/yr Amazon United Kingdom market (723K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

night cream market data

Units sold / yr: 60K–80K; avg 1,500–2,000/product
Revenue / yr: £597K–£796K; units × avg price
Conversion rate: 10.1%
Avg BSR: #44
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 146 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

17 falling

Sellers

391

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

36%

Top 20: 84%

Open market

13%

Olay28%
L'Oreal Paris21%
NIVEA16%
medicube9%
Aveeno8%
Simple4%
Open — no brand owns it (11 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top night cream search terms

night cream310K/yr +1.3%7.4% conv.
night cream for women anti aging64K/yr -12.2%9.1% conv.
olay night cream51K/yr -24.5%13.2% conv.
loreal night cream35K/yr -3.4%6.5% conv.
night moisturiser28K/yr -23.4%6.1% conv.
revitalift night cream23K/yr +21.1%10.3% conv.
night cream for mature skin23K/yr -30.5%7.7% conv.
olay regenerist night cream22K/yr +1.8%14.2% conv.
loreal night cream for women19K/yr -11.4%6.6% conv.
night face cream17K/yr -5.7%7.6% conv.

All search terms

Top night cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AVEENO Face CALM+RESTORE Re-Hydrating Night Cream (1 x 50ml) Fragrance-Free Face Care Intensely Nourishes and Moisturises with Shea Butter Prebiotic Oat and Calming Feverfew For Sensitive Skin

Aveeno£6.984.6★2,395 rev

Olay Total Effects 7 in 1 Anti-Ageing Night Moisturiser Hydrating Face Cream with Niacinamide & Vitamin C Fights 7 Signs of Ageing for Younger-Looking Skin 50ml

Olay£6.184.6★6,475 rev

Olay Anti-Wrinkle Firm & Lift Night Cream Helps To Visibly Reduce Fine Lines & Wrinkles And Fights The Visible Signs Of Ageing 50ml

Olay£5.064.6★3,247 rev

LOréal Paris Night Cream Revitalift Filler Replumping Anti-Ageing Hyaluronic Acid Night Cream Smooth Wrinkles Moisturise and Replumps Skin with Micro and Micro-Epidermic Hyaluronic Acid 50ml

L'Oreal Paris£10.504.5★4,787 rev

LOréal Paris Revitalift Hydrating Night Cream Anti-Wrinkle Moisturising Formula to Reinforce Skin Elasticity Smoother and Firmer Skin Pro-Retinol and Elasti-Peptides 50ml

L'Oreal Paris£5.874.6★4,523 rev

Newest

by launch date

Simple Age Resist+ Night Facial Moisturiser Cream with Squalane + Rosemary to Help Fight Premature Ageing 50 ml

Simple£5.32358 rev

1y ago

medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz)

medicube£9.6731,187 rev

1y ago

Olay Retinol 24 Night Cream Face Moisturiser - Anti-Aging Skincare with Antioxidant Vitamin E Overnight Face Cream that Smooths Renews and Hydrates 50ml

Olay£12.311,047 rev

2y ago

Olay Retinol 24 MAX Night Cream - Anti Aging Face Cream Moisturiser for Women with Antioxidant Vitamin E and 40% Glycerin Smooths Renews and Hydrates Overnight 50ml

Olay£14.95651 rev

2y ago

medicube Triple Collagen Cream Hydrating & Firming Moisturiser With Hyaluronic Acid Premium Elastin Shea Butter Wrinkle Care 1.69 Oz Triple Collagen Cream

medicube£12.198,839 rev

3y ago

What buyers say about night cream

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry15%

“Does hydrate”

Quality-Overall13%

“Amazing quality”

Soft Feel11%

“Goes on smoothly”

Suitability Combination Skin9%

“it suits my sensitive skin”

Value For Money9%

“Excellent value”

Suitability Dry Skin7%

“Very effective on dry skin”

Smell6%

“the fragrance is lovely”

Absorbency4%

“absorbed well”

Brightness/Shine/Glow3%

“Face glow”

Texture/Consistency-Overall3%

“Good consistency”

What buyers complain about

Allergies12%

“Allergic Reaction”

Adhesion/Stickiness10%

“Very very sticky”

Suitability Dry Skin9%

“Not effective for dry skin”

Moist/Dry9%

“does not feel Hydrating”

Skin Health6%

“Burnt my face”

Smell6%

“Smells Fishy”

Texture/Consistency-Overall3%

“The texture is extremely oily”

Absorbency3%

“Didn't absorb”

Value For Money2%

“Waste of money”

Thickness2%

“a little thick for my skin”

Top return reasons

Suitability Combination Skin13%

Advertised Vs Actual Product9%

Ingredients-Overall7%

Leak-Proof6%

Quality-Overall6%

Value For Money6%

Defective Material/Parts5%

Product Condition5%

Texture/Consistency-Overall5%

Functionality-Overall5%

Common questions

Is night cream profitable to sell on Amazon United Kingdom?: The niche generates £723K/yr across 42 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Worth a look (57/100).
How competitive is the night cream niche?: 17 brands and 391 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in night cream?: Top complaints mined from reviews: Allergies, Adhesion/Stickiness, Suitability Dry Skin. The return rate is 0.0%.
When does demand for night cream peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the night cream niche?: Listings span £2.16–£30.94; the average listing price is £9.95 (sweet spot $15–$100). The average incumbent carries 4,032 reviews — the moat a new listing must climb.