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Neosporin

Fail

The top 5 brands take 100% of clicks, so Neosporin is a Fail.

Flapen Score
33
33 / 100
Ranks 2,374 of 2,481 Beauty niches · −14 vs the category median of 47
Market size
£70K/yr64K searches / yr
90-day growth
-17.0%search demand this quarter
Competition
97%top-5 click share · 4 brands · 47 sellers

Flapen Score

Neosporin against its category

The dotted line is the Beauty average. Past it, Neosporin is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neosporin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Neosporin 64K times last year and spent an estimated £70K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 15.2% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-17.0%
Conversion, latest week
15.2%
Market size, estimated
£70Ka year
Top search term
neosporin23K searches a year

02 · Price

A sale here is worth £7.29.

Listings sell for £7.29 on average, from £3.15 to £11.10. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,250 to 1,500 of them. At £7.29 that is £9K to £11K a year per listing.

Average price
£7.29under the $15 to $100 sweet spot
Price range
£3.15–£11.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
1,250–1,500
Revenue per listing a year
£9K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #107 within Body. It carries 3,405 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
14.3%
Average rank
#107in Body
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,405per listing
Listings tracked
6

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Neosporin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

47

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 29%
  • Brand 34%
  • Brand 43%
  • Open — no brand owns it (0%)

Search terms

Top Neosporin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neosporin23K/yr
  • brulidine cream15K/yr
  • brulidine antiseptic and antibacterial cream12K/yr
  • polysporin9K/yr
  • brulidine5K/yr

Reviews and returns

What reviews say buyers love and hate about Neosporin

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
20%of negative reviews mention “Allergies”
0.1%of orders come back
“itchy skin with patches of red rash”
A buyer, on “Allergies”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Neosporin questions

Answered from the same tracked data.