neosporin
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,404.67avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.29avg listing price — sweet spot $15–$100
Market size
Bad£70K£70K/yr · 64K searches
Growth
Bad-17.0%90-day search growth — must beat 0% to launch
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.15–£11.10cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, neosporin is a £70K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
neosporin market data
- Units sold / yr
- 8K–10K
- avg 1,250–1,500/product
- Revenue / yr
- £58K–£73K
- units × avg price
- Conversion rate
- 15.2%
- Avg BSR
- #107
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 14.3%
- Avg brand age
- 64 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
47
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Brulidine84%
- JCGJC9%
- Cureluxe4%
- Savlon3%
- Open — no brand owns it (0%)
Top neosporin search terms
- neosporin23K/yr
- brulidine cream15K/yr
- brulidine antiseptic and antibacterial cream12K/yr
- polysporin9K/yr
- brulidine5K/yr
Top neosporin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brulidine Antiseptic and Antibacterial Cream 25g
Brulidine£4.704.5★7,044 rev
Brulidine Cream 0.15% 25g **2 Pack Deal**
Brulidine£7.974.7★831 rev
Antibacterial Cream Antibiotic Cream for Skin Infection Anti Itch Creams Soothing Ointment for Sensitive Skin Relieves Itchy Skin Disinfection Antibacterial(15g)
JCGJC£8.494.4★262 rev
Brulidine Cream 25g 3 Packs
Brulidine£11.104.6★2,051 rev
2pcs Wound Healing Oin-tment - Wound Body Cream - Relieve Skin Abrasions & Promote Wound Healing & Fade Scars - Scar Cream for All Skin Types
Cureluxe£8.313.6★13 rev
Newest
by launch date2pcs Wound Healing Oin-tment - Wound Body Cream - Relieve Skin Abrasions & Promote Wound Healing & Fade Scars - Scar Cream for All Skin Types
Cureluxe£8.3113 rev
Antibacterial Cream Antibiotic Cream for Skin Infection Anti Itch Creams Soothing Ointment for Sensitive Skin Relieves Itchy Skin Disinfection Antibacterial(15g)
JCGJC£8.49262 rev
Brulidine Cream 0.15% 25g **2 Pack Deal**
Brulidine£7.97831 rev
Brulidine Cream 25g 3 Packs
Brulidine£11.102,051 rev
Brulidine Antiseptic and Antibacterial Cream 25g
Brulidine£4.707,044 rev
Trending
90-day click momentumAntibacterial Cream Antibiotic Cream for Skin Infection Anti Itch Creams Soothing Ointment for Sensitive Skin Relieves Itchy Skin Disinfection Antibacterial(15g)
JCGJC£8.494.4★
2pcs Wound Healing Oin-tment - Wound Body Cream - Relieve Skin Abrasions & Promote Wound Healing & Fade Scars - Scar Cream for All Skin Types
Cureluxe£8.313.6★
Brulidine Cream 0.15% 25g **2 Pack Deal**
Brulidine£7.974.7★
Brulidine Antiseptic and Antibacterial Cream 25g
Brulidine£4.704.5★
Brulidine Cream 25g 3 Packs
Brulidine£11.104.6★
What buyers say about neosporin
What buyers praise and complain about, mined from review topics.What buyers love
“Great price”
“good cream”
“works well”
“Does the job”
“Good antiseptic cream”
“Good for spots and sores”
“It soothes the skin”
“helped soothe my irritated skin”
“Nice size”
“doesnt smell unpleasant like some others”
What buyers complain about
“itchy skin with patches of red rash”
“So I feel I was mislead as you cannot send it back £10 wasted”
“hurt hand”
“Bought several creams from the pharmacy which didn't work”
“Does not contain antibiotic”
“May sting so bad during first few minutes after applying”
“Bit expensive”
“The content is small”
“not verry good verry watery cream”
“Think this solution could be a lot stronger”
Top return reasons
Common questions
- Is neosporin profitable to sell on Amazon United Kingdom?
- The niche generates £70K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.0%. Flapen's verdict: Skip it (33/100).
- How competitive is the neosporin niche?
- 4 brands and 47 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in neosporin?
- Top complaints mined from reviews: Allergies, Advertised Vs Actual Product, Pain Relief-Overall. The return rate is 0.1%.
- What does it cost to enter the neosporin niche?
- Listings span £3.15–£11.10; the average listing price is £7.29 (sweet spot $15–$100). The average incumbent carries 3,405 reviews — the moat a new listing must climb.