Neosporin
FailThe top 5 brands take 100% of clicks, so Neosporin is a Fail.
- Flapen Score
- 33 / 100Ranks 2,374 of 2,481 Beauty niches · −14 vs the category median of 4733
- Market size
- £70K/yr64K searches / yr
- 90-day growth
- -17.0%search demand this quarter
- Competition
- 97%top-5 click share · 4 brands · 47 sellers
Flapen Score
Neosporin against its category
The dotted line is the Beauty average. Past it, Neosporin is stronger. Inside it, weaker.
Market
The Neosporin market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Neosporin 64K times last year and spent an estimated £70K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 15.2% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- -17.0%
- Conversion, latest week
- 15.2%
- Market size, estimated
- £70Ka year
- Top search term
- neosporin23K searches a year
02 · Price
A sale here is worth £7.29.
Listings sell for £7.29 on average, from £3.15 to £11.10. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,250 to 1,500 of them. At £7.29 that is £9K to £11K a year per listing.
- Average price
- £7.29under the $15 to $100 sweet spot
- Price range
- £3.15–£11.10
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £9K–£11K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #107 within Body. It carries 3,405 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 14.3%
- Average rank
- #107in Body
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,405per listing
- Listings tracked
- 6
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Neosporin products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Brulidine Antiseptic and Antibacterial Cream 25g
- Price
- £4.70
- Rating
- 4.5/5
- Reviews
- 7,044
- Age
- 12y ago

Brulidine Cream 0.15% 25g **2 Pack Deal**
- Price
- £7.97
- Rating
- 4.7/5
- Reviews
- 831
- Age
- 11y ago

Antibacterial Cream Antibiotic Cream for Skin Infection Anti Itch Creams Soothing Ointment for Sensitive Skin Relieves Itchy Skin Disinfection Antibacterial(15g)
- Price
- £8.49
- Rating
- 4.4/5
- Reviews
- 262
- Age
- 1y ago

Brulidine Cream 25g 3 Packs
- Price
- £11.10
- Rating
- 4.6/5
- Reviews
- 2,051
- Age
- 11y ago

2pcs Wound Healing Oin-tment - Wound Body Cream - Relieve Skin Abrasions & Promote Wound Healing & Fade Scars - Scar Cream for All Skin Types
- Price
- £8.31
- Rating
- 3.6/5
- Reviews
- 13
- Age
- 5mo ago
Trending
estimated 90-day click momentum
Antibacterial Cream Antibiotic Cream for Skin Infection Anti Itch Creams Soothing Ointment for Sensitive Skin Relieves Itchy Skin Disinfection Antibacterial(15g)
- Price
- £8.49
- Rating
- 4.4/5
- Reviews
- 262
- Age
- 1y ago

2pcs Wound Healing Oin-tment - Wound Body Cream - Relieve Skin Abrasions & Promote Wound Healing & Fade Scars - Scar Cream for All Skin Types
- Price
- £8.31
- Rating
- 3.6/5
- Reviews
- 13
- Age
- 5mo ago

Brulidine Cream 0.15% 25g **2 Pack Deal**
- Price
- £7.97
- Rating
- 4.7/5
- Reviews
- 831
- Age
- 11y ago

Brulidine Antiseptic and Antibacterial Cream 25g
- Price
- £4.70
- Rating
- 4.5/5
- Reviews
- 7,044
- Age
- 12y ago

Brulidine Cream 25g 3 Packs
- Price
- £11.10
- Rating
- 4.6/5
- Reviews
- 2,051
- Age
- 11y ago
Newest
by launch date
2pcs Wound Healing Oin-tment - Wound Body Cream - Relieve Skin Abrasions & Promote Wound Healing & Fade Scars - Scar Cream for All Skin Types
- Price
- £8.31
- Rating
- 3.6/5
- Reviews
- 13
- Age
- 5mo ago

Antibacterial Cream Antibiotic Cream for Skin Infection Anti Itch Creams Soothing Ointment for Sensitive Skin Relieves Itchy Skin Disinfection Antibacterial(15g)
- Price
- £8.49
- Rating
- 4.4/5
- Reviews
- 262
- Age
- 1y ago

Brulidine Cream 0.15% 25g **2 Pack Deal**
- Price
- £7.97
- Rating
- 4.7/5
- Reviews
- 831
- Age
- 11y ago

Brulidine Cream 25g 3 Packs
- Price
- £11.10
- Rating
- 4.6/5
- Reviews
- 2,051
- Age
- 11y ago

Brulidine Antiseptic and Antibacterial Cream 25g
- Price
- £4.70
- Rating
- 4.5/5
- Reviews
- 7,044
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
47
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
97%
Top 20: 100%
Open market
0%
- Brulidine84%
- JCGJC9%
- Cureluxe4%
- Savlon3%
- Open — no brand owns it (0%)
Search terms
Top Neosporin search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- neosporin23K/yr
- brulidine cream15K/yr
- brulidine antiseptic and antibacterial cream12K/yr
- polysporin9K/yr
- brulidine5K/yr
Reviews and returns
What reviews say buyers love and hate about Neosporin
We read the reviews and the return reasons for every product selling here.
“itchy skin with patches of red rash”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Neosporin questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









