Neosporin
brand-locked demand (top 5 brands take 100% of clicks) — Neosporin doesn't clear our bar today.
Flapen Score
Ranks 2,374 of 2,481 Beauty niches · −14 vs the category median of 47
Is Neosporin profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Neosporin is a £70K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Neosporin: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -17.0% over the last 90 days and 15.2% of searches end in a purchase.
£70K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 6 products
Top Neosporin products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Brulidine Antiseptic and Antibacterial Cream 25g
- Price
- £4.70
- Rating
- 4.5/5
- Reviews
- 7,044
- Age
- 12y ago
Brulidine Cream 0.15% 25g **2 Pack Deal**
- Price
- £7.97
- Rating
- 4.7/5
- Reviews
- 831
- Age
- 11y ago
Antibacterial Cream Antibiotic Cream for Skin Infection Anti Itch Creams Soothing Ointment for Sensitive Skin Relieves Itchy Skin Disinfection Antibacterial(15g)
- Price
- £8.49
- Rating
- 4.4/5
- Reviews
- 262
- Age
- 1y ago
Brulidine Cream 25g 3 Packs
- Price
- £11.10
- Rating
- 4.6/5
- Reviews
- 2,051
- Age
- 11y ago
2pcs Wound Healing Oin-tment - Wound Body Cream - Relieve Skin Abrasions & Promote Wound Healing & Fade Scars - Scar Cream for All Skin Types
- Price
- £8.31
- Rating
- 3.6/5
- Reviews
- 13
- Age
- 5mo ago
Trending
90-day click momentumAntibacterial Cream Antibiotic Cream for Skin Infection Anti Itch Creams Soothing Ointment for Sensitive Skin Relieves Itchy Skin Disinfection Antibacterial(15g)
- Price
- £8.49
- Rating
- 4.4/5
- Reviews
- 262
- Age
- 1y ago
2pcs Wound Healing Oin-tment - Wound Body Cream - Relieve Skin Abrasions & Promote Wound Healing & Fade Scars - Scar Cream for All Skin Types
- Price
- £8.31
- Rating
- 3.6/5
- Reviews
- 13
- Age
- 5mo ago
Brulidine Cream 0.15% 25g **2 Pack Deal**
- Price
- £7.97
- Rating
- 4.7/5
- Reviews
- 831
- Age
- 11y ago
Brulidine Antiseptic and Antibacterial Cream 25g
- Price
- £4.70
- Rating
- 4.5/5
- Reviews
- 7,044
- Age
- 12y ago
Brulidine Cream 25g 3 Packs
- Price
- £11.10
- Rating
- 4.6/5
- Reviews
- 2,051
- Age
- 11y ago
Newest
by launch date2pcs Wound Healing Oin-tment - Wound Body Cream - Relieve Skin Abrasions & Promote Wound Healing & Fade Scars - Scar Cream for All Skin Types
- Price
- £8.31
- Rating
- 3.6/5
- Reviews
- 13
- Age
- 5mo ago
Antibacterial Cream Antibiotic Cream for Skin Infection Anti Itch Creams Soothing Ointment for Sensitive Skin Relieves Itchy Skin Disinfection Antibacterial(15g)
- Price
- £8.49
- Rating
- 4.4/5
- Reviews
- 262
- Age
- 1y ago
Brulidine Cream 0.15% 25g **2 Pack Deal**
- Price
- £7.97
- Rating
- 4.7/5
- Reviews
- 831
- Age
- 11y ago
Brulidine Cream 25g 3 Packs
- Price
- £11.10
- Rating
- 4.6/5
- Reviews
- 2,051
- Age
- 11y ago
Brulidine Antiseptic and Antibacterial Cream 25g
- Price
- £4.70
- Rating
- 4.5/5
- Reviews
- 7,044
- Age
- 12y ago
Competition: brands, sellers & click share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 rising
Sellers
47
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Brulidine84%
- JCGJC9%
- Cureluxe4%
- Savlon3%
- Open — no brand owns it (0%)
Top Neosporin search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- neosporin23K/yr
- brulidine cream15K/yr
- brulidine antiseptic and antibacterial cream12K/yr
- polysporin9K/yr
- brulidine5K/yr
What reviews say buyers love and hate about Neosporin
What buyers mention most, as a share of all reviews.
What buyers love
67% of reviews“Great price”
“good cream”
“works well”
“Does the job”
“Good antiseptic cream”
What buyers complain about
62% of reviews“itchy skin with patches of red rash”
“So I feel I was mislead as you cannot send it back £10 wasted”
“hurt hand”
“Bought several creams from the pharmacy which didn't work”
“Does not contain antibiotic”
Neosporin return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Neosporin questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
