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Neon Nail Polish

Maybe

An estimated 0.2% of orders come back. But prices span $2.92–$13.98, mostly outside the sweet spot, so Neon Nail Polish is a Maybe.

Flapen Score
57
57 / 100
Top 11% of 2,481 Beauty niches · +10 vs the category median of 47
Market size
£21K/yr84K searches / yr
90-day growth
+214.2%search demand this quarter
Competition
45%top-5 click share · 17 brands · 71 sellers

Flapen Score

Neon Nail Polish against its category

The dotted line is the Beauty average. Past it, Neon Nail Polish is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neon Nail Polish market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Neon Nail Polish 84K times last year and spent an estimated £21K. The top 5 brands take 72% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +214.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
+214.2%
Conversion, latest week
4.1%
Market size, estimated
£21Ka year
Peak month
July10.0× the quietest month
Top search term
neon nail polish32K searches a year

02 · Price

A sale here is worth £6.04.

Listings sell for £6.04 on average, from £2.92 to £13.98. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £6.04 that is £0 to £604 a year per listing.

Average price
£6.04under the $15 to $100 sweet spot
Price range
£2.92–£13.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£604
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #148 within Manicure & Pedicure. It carries 7,832 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
97%
Out of stock, average day
11.4%
Average rank
#148in Manicure & Pedicure
Average rating
3.98 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,832per listing
Listings tracked
29

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Neon Nail Polish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

71

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

45%

Top 20: 88%

Open market

24%

  • Brand 130%
  • Brand 218%
  • Brand 39%
  • Brand 49%
  • Brand 55%
  • Brand 65%

Demand

Neon Nail Polish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 10.0×

Search terms

Top Neon Nail Polish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neon nail polish32K/yr
  • neon pink nail polish19K/yr
  • bright pink nail polish15K/yr
  • neon nail varnish10K/yr
  • bright nail polish8K/yr

Reviews and returns

What reviews say buyers love and hate about Neon Nail Polish

We read the reviews and the return reasons for every product selling here.

56%of positive reviews mention “Color”
23%of negative reviews mention “Color”
0.2%of orders come back
“Slightly darker”
A buyer, on “Color”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Neon Nail Polish questions

Answered from the same tracked data.