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Neon Gel Nail Polish

Maybe

Search demand grew +200.2% this quarter. But prices span $3.33–$13.28, mostly outside the sweet spot, so Neon Gel Nail Polish is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 2,481 Beauty niches · +14 vs the category median of 47
Market size
£12K/yr38K searches / yr
90-day growth
+200.2%search demand this quarter
Competition
27%top-5 click share · 25 brands · 31 sellers

Flapen Score

Neon Gel Nail Polish against its category

The dotted line is the Beauty average. Past it, Neon Gel Nail Polish is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neon Gel Nail Polish market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Neon Gel Nail Polish 38K times last year and spent an estimated £12K. The top 5 brands take 62% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +200.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+200.2%
Conversion, latest week
4.7%
Market size, estimated
£12Ka year
Peak month
July10.7× the quietest month
Top search term
neon gel nail polish18K searches a year

02 · Price

A sale here is worth £6.82.

Listings sell for £6.82 on average, from £3.33 to £13.28. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £6.82 that is £0 to £682 a year per listing.

Average price
£6.82under the $15 to $100 sweet spot
Price range
£3.33–£13.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£682
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

66% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.3% of listings are out of stock. The average listing ranks #168 within Manicure & Pedicure. It carries 4,600 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
100%
Out of stock, average day
28.3%
Average rank
#168in Manicure & Pedicure
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,600per listing
Listings tracked
65

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Neon Gel Nail Polish products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.

£0£242£485£727£9701101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

31

Est. top-5 brand share

62%

Top 20: 97%

Est. top-5 click share

27%

Top 20: 63%

Open market

33%

  • BLUESKY31%
  • Shining She8%
  • PEACECOLOR8%
  • UR SUGAR8%
  • MYLEE8%
  • INPING5%

Demand

Neon Gel Nail Polish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 10.7×

Search terms

Top Neon Gel Nail Polish search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • neon gel nail polish18K/yr
  • neon pink gel nail polish7K/yr
  • bright gel nail polish6K/yr
  • neon gel polish4K/yr
  • gel nail polish neon2K/yr

Reviews and returns

What reviews say buyers love and hate about Neon Gel Nail Polish

We read the reviews and the return reasons for every product selling here.

58%of positive reviews mention “Color”
26%of negative reviews mention “Color”
0.7%of orders come back
“Not red”
A buyer, on “Color”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Neon Gel Nail Polish questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data