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Neom Shower Gel

Neom Shower Gel shows low returns (0.3%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 15% of 2,481 Beauty niches · +8 vs the category median of 47

Market size 65Growth 16Conversion 45Competition 78Returns 98Price range 84Avg price 95Brand share 7Review moat 62Quality gap 42
This niche Category average · 2,481 niches

Is Neom Shower Gel profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Neom Shower Gel is a £619K/yr Amazon United Kingdom market (749K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 55/100.

Neom Shower Gel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -18.7% over the last 90 days and 3.6% of searches end in a purchase.

£619K

revenue / yr

Units sold / yr40K
Search volume / yr-18.7%749K
Conversion rate3.6%
Avg price£23.17

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers9 · 105
Top-5 product click share37%
Open market3%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 46 products

Sponsored placement96%
New entrants (1y)7· 4 succeeded
Avg rating4.5★
Avg reviews1,023

Top Neom Shower Gel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

£0£19K£37K£56K£74K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

105

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

37%

Top 20: 78%

Open market

2%

  • Neom86%
  • Neom Organics London7%
  • Neal's Yard Remedies1%
  • IMYSTI1%
  • ESPA1%
  • NEOM Wellbeing London1%
  • Open — no brand owns it (3 brands, 2%)

Neom Shower Gel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume749KCVR3.6%Products46Brands9Top 5 Brands97%OOS Rate18.4%Rating4.5★Reviews1,023Avg BSR#122
60K40KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.5×

Top Neom Shower Gel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • neom517K/yr
  • neom gift sets for women110K/yr
  • neom gift set37K/yr
  • neom shower gel11K/yr
  • neom body wash5K/yr
  • neom sleep12K/yr
  • neom perfect nights sleep12K/yr
  • neom set9K/yr
  • neom gift7K/yr
  • neom real luxury5K/yr

What reviews say buyers love and hate about Neom Shower Gel

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Smell21%

Amazing scent

Quality-Overall13%

Product quality feels genuinely luxurious

Moist/Dry9%

Very hydrating

Gifting Purpose8%

Cute gift

Value For Money8%

Excellent value for money

What buyers complain about

64% of reviews
Allergies22%

Allergic reaction

Smell12%

Not very strong smell

Value For Money7%

Not worth the money at all

Skin Health6%

Burnt my face

Durability3%

Broken straight away

Neom Shower Gel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
23%
2Size-Overall
19%
3Value For Money
6%
4Functionality-Overall
6%
5Advertised Vs Actual Product
4%

Common Neom Shower Gel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Neom Shower Gel 55/100 on Amazon United Kingdom — Worth a look. The niche generates £619K/yr across 46 tracked products. 4 of 7 products launched in the last 360 days are still selling. Search demand moved -18.7% over the last 90 days.
Search demand for Neom Shower Gel on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 9.5× the quietest.