neom shower gel
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Avg price
Incredible£23.17avg listing price — sweet spot $15–$100
Price range
Great£6.88–£68.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Market size
Good£619K£619K/yr · 749K searches
Review moat
Good1,022.67avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, neom shower gel is a £619K/yr Amazon United Kingdom market (749K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- £695K–£927K
- units × avg price
- Launch success
- 57%
- 4 of 7 new (360d)
- Conversion rate
- 3.6%
- Avg BSR
- #122
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 18.4%
- Avg brand age
- 47 months
- Avg seller age
- 156 days
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
9 rising
Sellers
105
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
37%
Top 20: 78%
Open market
2%
- Neom86%
- Neom Organics London7%
- Neal's Yard Remedies1%
- IMYSTI1%
- ESPA1%
- NEOM Wellbeing London1%
- Open — no brand owns it (3 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — -18.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.5×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 46 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NEOM Oh Mg! Better Sleep Duo Gift Set | Perfect Nights Sleep Magnesium Bath Milk & Magnesium Body Butter I 100% Natural I Feel relaxed and ready for bed
Neom£15.084.4★426 rev
Neom Feel Good Mood Boost Duo Gift Set I Contains: Happiness Travel Candle 75g Great Day Magnesium Body Butter 30ml I 100% Natural Scent I Sprinkle happy vibes I Mothers Day Gift
Neom£18.694.4★426 rev
NEOM- Perfect Nights Sleep Bath Foam 200ml | Lavender Chamomile& Patchouli
Neom£18.294.7★1,419 rev
Neom- Happiness Scented Candle Travel Size | Essential Oil Aromatherapy Candle | Neroli Mimosa & Lemon | Scent to Make You Happy White 1101175
Neom£12.854.5★5,463 rev
NEOM Wellbeing Pod Mini+ Essential Oil Diffuser White I Waterless and Wireless I Portable & Versatile - car office or home I Up to 125 hours of natural fragrance use per charge
Neom£47.304.5★73 rev
Newest
by launch date
NEOM Its All Rosy Duo Gift Set
Neom£22.440 rev
NEOM Super Shower Power Body Wash 500ml
Neom£22.342 rev
NEOM Great Day*Exfoliating Body Wash 500ml I Wild Mint & Mandarin I 100% Natural Fragrances and Essential Oils I Orange Peel and Olive Crush gently exfoliate skin I Zingy & Uplifting
Neom£26.0030 rev
NEOM Squeeze The Day Body Wash 500ml I Grapefruit Mandarin & Eucalyptus I 100% Natural Fragrance I Boost Energy and Revive Senses
Neom£25.9530 rev
NEOM Feeling Grounded Body Wash 500ml I Black Pepper Ginger & Orange Leaf I 100% Natural fragrances and Essential Oils I Gently Cleanse and Nourish Skin
Neom£25.9530 rev
Trending
90-day click momentumNEOM Its All Rosy Duo Gift Set
Neom£22.440.0★
medicube Salmon DNA PDRN pink collagen jelly gel mask | overnight face mask for glass glow skin- elasticity hydrating firming and moisturising | korean skincare 28g 4ea
medicube£9.274.4★
NEOM Squeeze The Day Body Wash 500ml I Grapefruit Mandarin & Eucalyptus I 100% Natural Fragrance I Boost Energy and Revive Senses
Neom£25.954.3★
NEOM Feeling Grounded Body Wash 500ml I Black Pepper Ginger & Orange Leaf I 100% Natural fragrances and Essential Oils I Gently Cleanse and Nourish Skin
Neom£25.954.3★
NEOM Super Shower Power Body Wash 500ml
Neom£22.345.0★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing scent”
“Product quality feels genuinely luxurious”
“Very hydrating”
“Cute gift”
“Excellent value for money”
“is lovely on the skin”
“Skin feels soft”
“Glowing skin”
“No dry patches”
“Easy to use”
What buyers complain about
“Allergic reaction”
“Not very strong smell”
“Not worth the money at all”
“Burnt my face”
“Broken straight away”
“Really disappointed with the cheap quality of the masks”
“The mask was way too small for my face”
“the next day my skin felt tight, dry, and uncomfortable”
“now my skin is extremely dry”
“If you have sensitive skin DO NOT use this”
Top return reasons
Common questions
- Is neom shower gel profitable to sell on Amazon United Kingdom?
- The niche generates £619K/yr across 46 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Worth a look (55/100).
- How competitive is the neom shower gel niche?
- 9 brands and 105 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in neom shower gel?
- Top complaints mined from reviews: Allergies, Smell, Value For Money. The return rate is 0.3%.
- When does demand for neom shower gel peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 9.5× the quietest.
- What does it cost to enter the neom shower gel niche?
- Listings span £6.88–£68.36; the average listing price is £23.17 (sweet spot $15–$100). The average incumbent carries 1,023 reviews — the moat a new listing must climb.
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