neom hand wash
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible£25.30avg listing price — sweet spot $15–$100
Price range
Great£7.36–£75.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great447.62avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Market size
Bad£53K£53K/yr · 37K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, neom hand wash is a £53K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 49/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
neom hand wash market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £38K–£51K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #618
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 65%
- Out of stock
- 2.6%
- Avg brand age
- 76 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
55
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
53%
Top 20: 95%
Open market
2%
- Neom60%
- Jo Malone21%
- Elemis6%
- Molton Brown5%
- ESPA4%
- Neom Organics London2%
- Open — no brand owns it (2 brands, 2%)
Demand
Weekly Amazon search volume, last 28 weeks — +3.7% search growth over the last 90 days.Top neom hand wash search terms
- neom hand wash15K/yr
- jo malone hand wash9K/yr
- elemis hand wash4K/yr
- jo malone soap4K/yr
- jo malone shower gel4K/yr
Top neom hand wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Great Day Hand Wash
Neom£17.604.3★21 rev
NEOM Real Luxury Hand Wash 300ml | Lavender Jasmine & Sandalwood I 100% natural fragrances I Cleanses softens and replenishes I Refillable
Neom£18.394.7★90 rev
NEOM Gifting Set I 100% Natural I Essential Oils (Great Day Hand Wash Duo)
Neom£32.064.4★426 rev
NEOM Complete Bliss Hand Wash 300ml | Blush Rose Lime & Black Pepper I Natural colour derived from gardenia fruit I 100% Recyclable Bottle I Refillable
Neom£17.824.7★90 rev
NEOM Real Luxury Hand Wash Refill 600ml I 24 essential oils including lavender jasmine and sandalwood I 100% recyclable 600ml refill pouch I Cleanse Soften and Replenish
Neom£25.804.4★43 rev
Newest
by launch dateNEOM Gifting Set I 100% Natural I Essential Oils (Great Day Hand Wash Duo)
Neom£32.06426 rev
Great Day Hand Wash
Neom£17.6021 rev
NEOM Real Luxury Hand Wash 300ml | Lavender Jasmine & Sandalwood I 100% natural fragrances I Cleanses softens and replenishes I Refillable
Neom£18.3990 rev
NEOM Complete Bliss Hand Wash 300ml | Blush Rose Lime & Black Pepper I Natural colour derived from gardenia fruit I 100% Recyclable Bottle I Refillable
Neom£17.8290 rev
NEOM Real Luxury Hand Wash Refill 600ml I 24 essential oils including lavender jasmine and sandalwood I 100% recyclable 600ml refill pouch I Cleanse Soften and Replenish
Neom£25.8043 rev
Trending
90-day click momentum
Jo Malone English Pear and sia Soap 100g
Jo Malone£20.024.3★
Jo Malone Wood Sage & Sea Salt Body & Hand Wash 100ml Boxed.
Jo Malone£24.304.4★
ELEMIS Mayfair No.9 Hand & Body Lotion 300ml - Luxurious Moisturizing Lotion Nourishes & Softens Skin Lightly Scented with Floral Notes for Daily Hydration
Elemis£19.844.4★
Jo Malone English Pear & Freesia Body & Hand Wash (With Pump) 250ml
Jo Malone£38.574.4★
Great Day Hand Wash
Neom£17.604.3★
What buyers say about neom hand wash
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing scent”
“very pleased with the quality of this product/gift”
“Good price”
“it has thick lather”
“Gift was well received”
“A really nice hand wash that leaves hands feeling clean and refreshed”
“As described”
“Moisturising, no residue, great fragrance”
“Hands feel lovely after useing it”
“leaves my skin feeling clean”
What buyers complain about
“Cheap smell”
“Expensive”
“nothing could help how badly this hand wash dried out my hands”
“One of the three hand-washes was leaking”
“secure plunger left sticky residue all over bottle which cant be easily removed and looks horrible”
“Did not like the bottle - very flimsy when you press the pump”
“Sticky glue mess all over bottle”
“Flimsy dispenser pump - not worth the price”
“not very luxurious”
“This doesn't lather up”
Top return reasons
Common questions
- Is neom hand wash profitable to sell on Amazon United Kingdom?
- The niche generates £53K/yr across 26 tracked products. 90-day search growth is +3.7%. Flapen's verdict: Skip it (49/100).
- How competitive is the neom hand wash niche?
- 8 brands and 55 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in neom hand wash?
- Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 0.3%.
- What does it cost to enter the neom hand wash niche?
- Listings span £7.36–£75.88; the average listing price is £25.30 (sweet spot $15–$100). The average incumbent carries 448 reviews — the moat a new listing must climb.