Neom Hand Wash
brand-locked demand (top 5 brands take 96% of clicks) — Neom Hand Wash doesn't clear our bar today.
Flapen Score
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Is Neom Hand Wash profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Neom Hand Wash is a £53K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 49/100.
Neom Hand Wash: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +3.7% over the last 90 days and 5.8% of searches end in a purchase.
£53K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 26 products
Top Neom Hand Wash products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Great Day Hand Wash
- Price
- £17.60
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 1y ago
NEOM Real Luxury Hand Wash 300ml | Lavender Jasmine & Sandalwood I 100% natural fragrances I Cleanses softens and replenishes I Refillable
- Price
- £18.39
- Rating
- 4.7/5
- Reviews
- 90
- Age
- 1y ago
NEOM Gifting Set I 100% Natural I Essential Oils (Great Day Hand Wash Duo)
- Price
- £32.06
- Rating
- 4.4/5
- Reviews
- 426
- Age
- 1y ago
NEOM Complete Bliss Hand Wash 300ml | Blush Rose Lime & Black Pepper I Natural colour derived from gardenia fruit I 100% Recyclable Bottle I Refillable
- Price
- £17.82
- Rating
- 4.7/5
- Reviews
- 90
- Age
- 1y ago
NEOM Real Luxury Hand Wash Refill 600ml I 24 essential oils including lavender jasmine and sandalwood I 100% recyclable 600ml refill pouch I Cleanse Soften and Replenish
- Price
- £25.80
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 1y ago
Trending
90-day click momentum
Jo Malone English Pear and sia Soap 100g
- Price
- £20.02
- Rating
- 4.3/5
- Reviews
- 204
- Age
- 14y ago
Jo Malone Wood Sage & Sea Salt Body & Hand Wash 100ml Boxed.
- Price
- £24.30
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 8y ago
ELEMIS Mayfair No.9 Hand & Body Lotion 300ml - Luxurious Moisturizing Lotion Nourishes & Softens Skin Lightly Scented with Floral Notes for Daily Hydration
- Price
- £19.84
- Rating
- 4.4/5
- Reviews
- 125
- Age
- 3y ago
Jo Malone English Pear & Freesia Body & Hand Wash (With Pump) 250ml
- Price
- £38.57
- Rating
- 4.4/5
- Reviews
- 295
- Age
- 14y ago
Great Day Hand Wash
- Price
- £17.60
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 1y ago
Newest
by launch dateNEOM Gifting Set I 100% Natural I Essential Oils (Great Day Hand Wash Duo)
- Price
- £32.06
- Rating
- 4.4/5
- Reviews
- 426
- Age
- 1y ago
Great Day Hand Wash
- Price
- £17.60
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 1y ago
NEOM Real Luxury Hand Wash 300ml | Lavender Jasmine & Sandalwood I 100% natural fragrances I Cleanses softens and replenishes I Refillable
- Price
- £18.39
- Rating
- 4.7/5
- Reviews
- 90
- Age
- 1y ago
NEOM Complete Bliss Hand Wash 300ml | Blush Rose Lime & Black Pepper I Natural colour derived from gardenia fruit I 100% Recyclable Bottle I Refillable
- Price
- £17.82
- Rating
- 4.7/5
- Reviews
- 90
- Age
- 1y ago
NEOM Real Luxury Hand Wash Refill 600ml I 24 essential oils including lavender jasmine and sandalwood I 100% recyclable 600ml refill pouch I Cleanse Soften and Replenish
- Price
- £25.80
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
55
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
53%
Top 20: 95%
Open market
2%
- Neom60%
- Jo Malone21%
- Elemis6%
- Molton Brown5%
- ESPA4%
- Neom Organics London2%
- Open — no brand owns it (2 brands, 2%)
Neom Hand Wash demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Neom Hand Wash search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- neom hand wash15K/yr
- jo malone hand wash9K/yr
- elemis hand wash4K/yr
- jo malone soap4K/yr
- jo malone shower gel4K/yr
What reviews say buyers love and hate about Neom Hand Wash
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Amazing scent”
“very pleased with the quality of this product/gift”
“Good price”
“it has thick lather”
“Gift was well received”
What buyers complain about
70% of reviews“Cheap smell”
“Expensive”
“nothing could help how badly this hand wash dried out my hands”
“One of the three hand-washes was leaking”
“secure plunger left sticky residue all over bottle which cant be easily removed and looks horrible”
Neom Hand Wash return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
21%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Neom Hand Wash questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
