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Neom Essential Oil

brand-locked demand (top 5 brands take 100% of clicks) — Neom Essential Oil doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47

Market size 38Growth 10Conversion 54Competition 36Returns 98Price range 52Avg price 57Brand share 0Review moat 40Quality gap 42
This niche Category average · 2,481 niches

Is Neom Essential Oil profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Neom Essential Oil is a £194K/yr Amazon United Kingdom market (333K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 39/100.

Neom Essential Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -30.0% over the last 90 days and 4.5% of searches end in a purchase.

£194K

revenue / yr

Units sold / yr20K
Search volume / yr-30.0%333K
Conversion rate4.5%
Avg price£12.85

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 9
Top-5 product click share64%
Open market0%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement96%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews2,544

Top Neom Essential Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

£0£19K£39K£58K£78K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 97%

Open market

0%

  • nikura66%
  • Neom33%
  • Neal's Yard Remedies1%

Neom Essential Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume333KCVR4.5%Products23Brands3Top 5 Brands100%OOS Rate16.1%Rating4.5★Reviews2,544Avg BSR#18
13K8KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.9×

Top Neom Essential Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • nikura essential oils98K/yr
  • neom essential oil98K/yr
  • nikura41K/yr
  • neom oil28K/yr
  • nikura fragrance oil12K/yr
  • neom diffuser oil11K/yr
  • neom oils for diffuser11K/yr
  • neom oils11K/yr
  • nikura oils4K/yr
  • essential oil blend4K/yr

What reviews say buyers love and hate about Neom Essential Oil

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Smell60%

Great fragrance

Quality-Overall13%

Excellent product

Value For Money8%

Good value for money

Advertised Vs Actual Product4%

Just what I wanted

Gifting Purpose2%

A gift well received

What buyers complain about

79% of reviews
Smell55%

Chemical smell

Value For Money5%

cheaper

Oily/Greasy4%

Not the strongest oils I have purchased

Breathability3%

couldn't breathe properly

Quality-Overall2%

Very disappointed to receive poor quality product

Neom Essential Oil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
51%
2Size-Overall
13%
3Leak-Proof
5%
4Quality-Overall
5%
5Advertised Vs Actual Product
5%

Common Neom Essential Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Neom Essential Oil 39/100 on Amazon United Kingdom — Skip it. The niche generates £194K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -30.0% over the last 90 days.
Search demand for Neom Essential Oil on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 3.9× the quietest.