Is neom essential oil profitable to sell on Amazon United Kingdom?

The niche generates £194K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.0%. Flapen's verdict: Skip it (39/100).

How competitive is the neom essential oil niche?

3 brands and 9 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in neom essential oil?

Top complaints mined from reviews: Smell, Value For Money, Oily/Greasy. The return rate is 0.4%.

When does demand for neom essential oil peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 3.9× the quietest.

What does it cost to enter the neom essential oil niche?

Listings span £4.14–£26.87; the average listing price is £12.85 (sweet spot $15–$100). The average incumbent carries 2,544 reviews — the moat a new listing must climb.

neom essential oil

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 6% kills the launch gate

Avg price

Good£12.85

avg listing price — sweet spot $15–$100

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Price range

Good£4.14–£26.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,544.09

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£194K

£194K/yr · 333K searches

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-30.0%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, neom essential oil is a £194K/yr Amazon United Kingdom market (333K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £193K–£257K; units × avg price
Launch success: —; 1 of 1 new (360d)
Conversion rate: 4.5%
Avg BSR: #18
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 16.1%
Avg brand age: 57 months
Avg seller age: 173 days

Competition

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 97%

Open market

nikura66%
Neom33%
Neal's Yard Remedies1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.0% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.9×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nikura Essential Oils Blends Gift Set | Calming Essential Oils for Diffusers for Home Sleep Wax Melts | Relaxing Aromatherapy Oils | UK Made & Vegan

nikura£8.834.5★2,029 rev

Nikura Starter Kit Essential Oil Gift Set - 6 x 10ml | Essential Oil for Diffuser for Home Aromatherapy Strong Fragrance Sleep | Eucalyptus Lavender Lemongrass Sweet Orange Peppermint Tea Tree

nikura£8.904.6★293 rev

NEOM Essential Oil Blend Scent Discovery Set 6 x 3ml Mini Size I Our Bestselling Blends I Compatible with Neom Wellbeing Pod or Wellbeing Pod Luxe I 100% Natural

Neom£26.874.4★426 rev

NEOM - Real Luxury Essential Oil Blend 10ml | Lavender Jasmine & Sandalwood | Scent to De-Stress Range

Neom£16.334.6★487 rev

Nikura Floral Meadows Fragrance Oil Gift Set | Diffuser Oils for Oil Burners Home Diffusers |Candle Making Soap Wax Melts Yoga Car Perfume Bath Bomb | 5 x 10ml | UK Made Essential Oils

nikura£8.824.6★585 rev

Newest

by launch date

NEOM Its All Rosy Essential Oil Blend 10ml I Rose Geranium and Orange I 100% Natural Blend of 11 Essential Oils I Up to 30 uses I Uplift Your Mood I Mothers Day Gift I Cruelty Free

Neom£17.0815 rev

5mo ago

NEOM Christmas Wish Essential Oil Blend 10ml I Pure Essential Oils Including Mandarin Cinnamon and Tonka Bean I Expertly Blended I Relax and Unwind

Neom£15.3144 rev

1y ago

NEOM Essential Oil Blend Scent Discovery Set 6 x 3ml Mini Size I Our Bestselling Blends I Compatible with Neom Wellbeing Pod or Wellbeing Pod Luxe I 100% Natural

Neom£26.87426 rev

2y ago

Nikura Snow Pixie Fragrance Oil - 10ml | Perfect for Soap and Candle Making Wax Melts Diffuser for Home Oil Burners | Great for use in Bath Bombs Perfume Fragrance Candle Scents | Vegan & UK Made

nikura£4.14508 rev

3y ago

Nikura Floral Essential Oil Gift Set - 4 x 10ml | Perfect for Gifts Aromatherapy Diffusers for Home | 100% Pure and Natural Oils | Including Clary Sage Geranium Lavender & Ylang Ylang

nikura£7.47430 rev

3y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell60%

“Great fragrance”

Quality-Overall13%

“Excellent product”

Value For Money8%

“Good value for money”

Advertised Vs Actual Product4%

“Just what I wanted”

Gifting Purpose2%

“A gift well received”

Lubrication2%

“Great frangrance oil, delivered quickly”

Durability1%

“Strong and lasting”

Blend/Ratio1%

“Love these blends”

Soothing Effect1%

“relaxing arrived on time”

Ease Of Use1%

“perfect for her use”

What buyers complain about

Smell55%

“Chemical smell”

Value For Money5%

“cheaper”

Oily/Greasy4%

“Not the strongest oils I have purchased”

Breathability3%

“couldn't breathe properly”

Quality-Overall2%

“Very disappointed to receive poor quality product”

Leak-Proof2%

“1 Bottle has leaked in box”

Strength2%

“Very weak”

Natural Resource Wastage2%

“It simply cant be done given the sheer amount of natural”

Flavor2%

“Not a strong fragrant”

Stale/Rotten/Spoiled2%

“Gross”

Top return reasons

Smell51%

Size-Overall13%

Leak-Proof5%

Quality-Overall5%

Advertised Vs Actual Product5%

Compatibility-Overall3%

Functionality-Overall2%

Ingredients-Overall2%

Strength2%

Value For Money2%

Common questions

Is neom essential oil profitable to sell on Amazon United Kingdom?: The niche generates £194K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.0%. Flapen's verdict: Skip it (39/100).
How competitive is the neom essential oil niche?: 3 brands and 9 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in neom essential oil?: Top complaints mined from reviews: Smell, Value For Money, Oily/Greasy. The return rate is 0.4%.
When does demand for neom essential oil peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 3.9× the quietest.
What does it cost to enter the neom essential oil niche?: Listings span £4.14–£26.87; the average listing price is £12.85 (sweet spot $15–$100). The average incumbent carries 2,544 reviews — the moat a new listing must climb.

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neom essential oil

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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