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Neom Diffuser

Maybe

An estimated 0.3% of orders come back. But shoppers spend an estimated $79K a year here, so Neom Diffuser is a Maybe.

Flapen Score
58
58 / 100
Top 9% of 2,481 Beauty niches · +11 vs the category median of 47
Market size
£79K/yr79K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
44%top-5 click share · 21 brands · 187 sellers

Flapen Score

Neom Diffuser against its category

The dotted line is the Beauty average. Past it, Neom Diffuser is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neom Diffuser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Neom Diffuser 79K times last year and spent an estimated £79K. The top 5 brands take 67% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
3.1%
Market size, estimated
£79Ka year
Peak month
December10.6× the quietest month
Top search term
jo malone diffuser39K searches a year

02 · Price

A sale here is worth £32.14.

Listings sell for £32.14 on average, from £3.28 to £118.43. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £32.14 that is £0 to £3K a year per listing.

Average price
£32.14inside the $15 to $100 sweet spot
Price range
£3.28–£118.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #405 within Fragrances. It carries 379 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
56%
Out of stock, average day
2.9%
Average rank
#405in Fragrances
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
379per listing
Listings tracked
34

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Neom Diffuser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

187

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

44%

Top 20: 83%

Open market

29%

  • Brand 130%
  • Brand 218%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Neom Diffuser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.6×

Search terms

Top Neom Diffuser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jo malone diffuser39K/yr
  • hotel collection diffuser21K/yr
  • aldi hotel collection diffuser4K/yr
  • hotel diffuser4K/yr
  • aldi reed diffuser6K/yr
  • jo malone reed diffuser3K/yr
  • joe malone diffuser3K/yr

Reviews and returns

What reviews say buyers love and hate about Neom Diffuser

We read the reviews and the return reasons for every product selling here.

59%of positive reviews mention “Smell”
45%of negative reviews mention “Smell”
0.3%of orders come back
“if you dont like a strong fragrance”
A buyer, on “Smell”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Neom Diffuser questions

Answered from the same tracked data.