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Neem Oil

Neem Oil shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

61
Worth a look

Top 4% of 2,481 Beauty niches · +14 vs the category median of 47

Market size 51Growth 87Conversion 96Competition 22Returns 99Price range 37Avg price 33Brand share 35Review moat 58Quality gap 76
This niche Category average · 2,481 niches

Is Neem Oil profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Neem Oil is a £293K/yr Amazon United Kingdom market (207K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 61/100.

Neem Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +90.6% over the last 90 days and 14.1% of searches end in a purchase.

£293K

revenue / yr

Units sold / yr30K
Search volume / yr+90.6%207K
Conversion rate14.1%
Avg price£10.01

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers10 · 21
Top-5 product click share73%
Open market16%
Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement64%
New entrants (1y)2· 2 succeeded
Avg rating4.3★
Avg reviews1,184

Top Neem Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

£0£44K£88K£132K£176K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

21

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

12%

  • OURONS51%
  • Sensoli11%
  • DD teck9%
  • The Soapery7%
  • Neemveda6%
  • freshskin beauty ltd4%
  • Open — no brand owns it (4 brands, 12%)

Neem Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume207KCVR14.1%Products14Brands10Top 5 Brands84%OOS Rate1.4%Rating4.3★Reviews1,184Avg BSR#166
15K10KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 3.1×

Top Neem Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • neem oil157K/yr
  • neem oil for plants44K/yr
  • need oil4K/yr
  • neem oil insecticide2K/yr

What reviews say buyers love and hate about Neem Oil

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Quality-Overall14%

This is a very good quality neem oil

Pest/Insect Control13%

Perfect for bugs

Smell12%

I also like that it has a natural scent with no added fragrances

Spray/Flow12%

Easy spray bottle application

Value For Money8%

Good value

What buyers complain about

56% of reviews
Smell16%

Awful smell

Pest/Insect Control6%

the ants kept coming

Leak-Proof6%

Leaks

Functionality-Overall6%

Atomiser doesnt work

Quality-Overall5%

Poor quality

Neem Oil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

13%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
24%
2Functionality-Overall
14%
3Smell
9%
4Pest/Insect Control
8%
5Advertised Vs Actual Product
7%

Common Neem Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Neem Oil 61/100 on Amazon United Kingdom — Worth a look. The niche generates £293K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +90.6% over the last 90 days.
Search demand for Neem Oil on Amazon United Kingdom peaks in Apr–May–Jun, where the busiest month runs 3.1× the quietest.