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61

neem oil

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 87Conversion 96Competition 22Returns 99Price range 37Avg price 33Brand share 35Review moat 58Quality gap 76

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible14.1%

search→purchase rate — share of searches ending in a sale

Growth

Great+90.6%

90-day search growth — must beat 0% to launch

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,184.29

avg incumbent reviews — the moat a new listing must climb

Market size

Good£293K

£293K/yr · 207K searches

Price range

Okay£4.89–£21.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Avg price

Okay£10.01

avg listing price — sweet spot $15–$100

Competition

Bad73%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United Kingdom niche tracking, neem oil is a £293K/yr Amazon United Kingdom market (207K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 61/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

neem oil market data

Units sold / yr
25K–30K
avg 2,000–2,500/product
Revenue / yr
£250K–£300K
units × avg price
Conversion rate
14.1%
Avg BSR
#166
Page quality
0%
Prime
100%
Sponsored
64%
Out of stock
1.4%
Avg brand age
73 months
Avg seller age
182 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

21

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

12%

  • OURONS51%
  • Sensoli11%
  • DD teck9%
  • The Soapery7%
  • Neemveda6%
  • freshskin beauty ltd4%
  • Open — no brand owns it (4 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +90.6% search growth over the last 90 days.
15K10KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 3.1×

Top neem oil search terms

  • neem oil157K/yr
  • neem oil for plants44K/yr
  • need oil4K/yr
  • neem oil insecticide2K/yr
All search terms

Top neem oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%£44K30%£88K45%£132K60%£176K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about neem oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“This is a very good quality neem oil”

Pest/Insect Control13%

“Perfect for bugs”

Smell12%

“I also like that it has a natural scent with no added fragrances”

Spray/Flow12%

“Easy spray bottle application”

Value For Money8%

“Good value”

Advertised Vs Actual Product7%

“As advertised”

Ease Of Use6%

“Easy to use with the spray action”

Efficiency3%

“It is incredibly effective”

Brightness/Shine/Glow2%

“shiny as claimed so does that well”

Lubrication2%

“The actual Neem oil was great”

What buyers complain about

Smell16%

“Awful smell”

Pest/Insect Control6%

“the ants kept coming”

Leak-Proof6%

“Leaks”

Functionality-Overall6%

“Atomiser doesnt work”

Quality-Overall5%

“Poor quality”

Spray/Flow4%

“No spray attachment with my bottle”

Ease Of Use3%

“Its difficult to press”

Oily/Greasy3%

“Not clear oils”

Advertised Vs Actual Product3%

“Amazing because mildew wasnt even advertised on it”

Plant Growth3%

“didnt do the plants any good”

Top return reasons

Leak-Proof24%
Functionality-Overall14%
Smell9%
Pest/Insect Control8%
Advertised Vs Actual Product7%
Oily/Greasy5%
Spray/Flow4%
Size-Overall3%
Value For Money3%
Quality-Overall3%

Common questions

Is neem oil profitable to sell on Amazon United Kingdom?
The niche generates £293K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +90.6%. Flapen's verdict: Worth a look (61/100).
How competitive is the neem oil niche?
10 brands and 21 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in neem oil?
Top complaints mined from reviews: Smell, Pest/Insect Control, Leak-Proof. The return rate is 0.2%.
When does demand for neem oil peak?
Demand peaks in Apr–May–Jun; the busiest month runs 3.1× the quietest.
What does it cost to enter the neem oil niche?
Listings span £4.89–£21.06; the average listing price is £10.01 (sweet spot $15–$100). The average incumbent carries 1,184 reviews — the moat a new listing must climb.