Is neck cream profitable to sell on Amazon United Kingdom?

The niche generates £258K/yr across 24 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +11.0%. Flapen's verdict: Worth a look (59/100).

How competitive is the neck cream niche?

14 brands and 106 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in neck cream?

Top complaints mined from reviews: Adhesion/Stickiness, Moist/Dry, Allergies. The return rate is 0.0%.

When does demand for neck cream peak?

Demand peaks in Mar–Apr–May; the busiest month runs 1.8× the quietest.

What does it cost to enter the neck cream niche?

Listings span £6.05–£34.66; the average listing price is £15.48 (sweet spot $15–$100). The average incumbent carries 3,199 reviews — the moat a new listing must climb.

neck cream

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great£15.48

avg listing price — sweet spot $15–$100

Price range

Good£6.05–£34.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£258K

£258K/yr · 284K searches

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Growth

Okay+11.0%

90-day search growth — must beat 0% to launch

Review moat

Okay3,199.29

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United Kingdom niche tracking, neck cream is a £258K/yr Amazon United Kingdom market (284K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 59/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

neck cream market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £232K–£310K; units × avg price
Conversion rate: 5.9%
Avg BSR: #49
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 14.4%
Avg brand age: 33 months
Avg seller age: 145 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

106

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

18%

Prai45%
HSBCC12%
NIVEA8%
HQDA7%
Gold Bond5%
medicube5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.0% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 1.8×

Open Trend

Top neck cream search terms

neck cream55K/yr +29.7%4.4% conv.
prai ageless throat & decolletage crème38K/yr +4.5%13.5% conv.
neck firming cream30K/yr -2.5%4.7% conv.
prai26K/yr +12.4%4.8% conv.
neck cream for sagging and tighten best seller24K/yr +4.1%6.2% conv.
alastin skincare restorative neck complex hydrating serum (1.7 oz) | provides a lifting effect for sagging or crepey skin | anti-aging treatment for younger looking skin6K/yr +498.3%0.6% conv.
neck firming cream - best for tightening sagging skin16K/yr -6.5%4.5% conv.
trinny london elevator neck cream12K/yr +6.3%1.2% conv.
prai neck cream15K/yr -22.1%9.9% conv.
turkey neck tightener11K/yr -22.4%2.2% conv.

All search terms

Top neck cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PRAI Ageless Throat & Decolletage Creme 50ml - Anti-Ageing Collagen Boosting Skincare Cream - Tightens & Firms Skin Reduces Wrinkles - Luxury Neck Moisturiser With Hyaluronic Acid - 7 Day Results

Prai£20.094.2★1,667 rev

HSBCC Neck Cream for Tightening and Firming: Acetyl Hexapeptide-8 Retinol Shea Butter Niacinamide - Smoothes Wrinkles Skin Tighten and Lift Neck Cream (60ml)

HSBCC£14.384.2★3,768 rev

NIVEA Q10 Firming + Anti-Wrinke Body Neck & Chest Cream Moisturiser 200ml Neck Firming Cream to Reduce Fine Lines and Wrinkles Neck Cream Formulated with Q10 Creatine and Vitamin B5

NIVEA£6.584.4★108 rev

Collagen Firming Lifting Neck Cream - Anti-Aging Tightening & Hydrating Cream for Saggy Skin Reduces Wrinkles Fine Lines & Double Chin (Collagen)

HQDA£6.434.4★79 rev

PRAI Ageless Throat & Decolletage Serum 60ml with Rollerball Applicator - Anti-Ageing Collagen Boosting Skincare - Firms & Tightens Skin Smooths Wrinkles Tones & Hydrates Neck & Cleavage

Prai£19.254.3★258 rev

Newest

by launch date

PRAI Ageless Throat & Decolletage Hydrogel Mask - Anti Wrinkle Neck & Chest Firming Treatment - Smoothes Lifts Tightens & Hydrates Skin - With Hyaluronic Acid & Sepilift Technology - Pack of 1

Prai£9.775 rev

5mo ago

Neck Cream for Neck & Décolletage Fade Neck Lines Firm Lift Plump Revitalize Retinol Collagen Hyaluronic Acid Alcohol-Free Gentle Formula for Sensitive Dry Oily Mature Skin

Tiepetly£8.137 rev

5mo ago

Neck Firming Cream - IMIM Anti Aging Wrinkle Cream for Lifting & Smoothing Skin Tightening & Sculpting Neck Treatment Moisturiser for Women & Men 50g

IMIM£12.2333 rev

7mo ago

PRAI Ageless Throat & Decolletage Serum 60ml with Rollerball Applicator - Anti-Ageing Collagen Boosting Skincare - Firms & Tightens Skin Smooths Wrinkles Tones & Hydrates Neck & Cleavage

Prai£19.25258 rev

9mo ago

NIVEA Q10 Firming + Anti-Wrinke Body Neck & Chest Cream Moisturiser 200ml Neck Firming Cream to Reduce Fine Lines and Wrinkles Neck Cream Formulated with Q10 Creatine and Vitamin B5

NIVEA£6.58108 rev

1y ago

What buyers say about neck cream

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel14%

“Leaves skin soft”

Quality-Overall13%

“Affordable quality”

Moist/Dry12%

“Very hydrating”

Suitability Combination Skin10%

“Fantastic on the skin”

Value For Money8%

“Reasonably priced”

Suitability Dry Skin5%

“the gel is lovely on the face it drys well”

Brightness/Shine/Glow5%

“Face glow”

Smell5%

“love the fragrance it leaves on your skin feels great”

Absorbency4%

“Easily absorbed”

Texture/Consistency-Overall4%

“Great texture”

What buyers complain about

Adhesion/Stickiness12%

“the stickiness remained”

Moist/Dry10%

“Moisturiser doesn't help”

Allergies9%

“Allergic Reaction”

Suitability Dry Skin9%

“drying on skin”

Value For Money7%

“Waste of money”

Smell4%

“Has no smell”

Skin Health4%

“My face is red and burning”

Texture/Consistency-Overall3%

“hate the texture”

Functionality-Overall3%

“Didn't work”

Absorbency2%

“It's not absorbing well”

Top return reasons

Advertised Vs Actual Product13%

Suitability Combination Skin11%

Value For Money7%

Quality-Overall7%

Defective Material/Parts6%

Ingredients-Overall6%

Functionality-Overall6%

Leak-Proof4%

Product Condition4%

Oily/Greasy4%

Common questions

Is neck cream profitable to sell on Amazon United Kingdom?: The niche generates £258K/yr across 24 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +11.0%. Flapen's verdict: Worth a look (59/100).
How competitive is the neck cream niche?: 14 brands and 106 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in neck cream?: Top complaints mined from reviews: Adhesion/Stickiness, Moist/Dry, Allergies. The return rate is 0.0%.
When does demand for neck cream peak?: Demand peaks in Mar–Apr–May; the busiest month runs 1.8× the quietest.
What does it cost to enter the neck cream niche?: Listings span £6.05–£34.66; the average listing price is £15.48 (sweet spot $15–$100). The average incumbent carries 3,199 reviews — the moat a new listing must climb.