neals yard
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Review moat
Good510.54avg incumbent reviews — the moat a new listing must climb
Market size
Good£705K£705K/yr · 1.2M searches
Avg price
Good£12.93avg listing price — sweet spot $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Price range
Good£2.60–£29.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-21.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, neals yard is a £705K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
neals yard market data
- Units sold / yr
- 80K–100K
- avg 750–1,000/product
- Revenue / yr
- £1.0M–£1.3M
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #157
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 68%
- Out of stock
- 3.6%
- Avg brand age
- 42 months
- Avg seller age
- 151 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
3 falling
Sellers
161
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
31%
Top 20: 71%
Open market
0%
- Neal's Yard Remedies64%
- NIVEA20%
- Dove16%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 12.8×
Top neals yard search terms
- neals yard367K/yr
- neals yard gift sets for women139K/yr
- dove gift set women182K/yr
- dove set67K/yr
- nivea gift set women102K/yr
- dove gift set70K/yr
- neils yard26K/yr
- nivea gift set51K/yr
- nivea set28K/yr
- body wash set22K/yr
Top neals yard products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Neals Yard Remedies Reviving Shower Scents Collection Gift Set Of Body Wash With Essential Oils Vegan & Cruelty-Free Pack of 3
Neal's Yard Remedies£16.814.6★173 rev
NIVEA Pampering Moments of Joy- Womens Gift Set.
NIVEA£8.724.7★567 rev
Neals Yard Remedies Soothing Aromatic Gift Set With Bath Soak Body Butter & Shower Gel Cruelty-Free Set of 3
Neal's Yard Remedies£17.654.5★150 rev
Dove Gift Set with Two Body Washes Body Lotion Anti-Perspirant and Beauty Bag Perfect Gifts for Her 4 Piece
Dove£9.944.7★205 rev
Neals Yard Remedies Natural Defence Hand Cleanser With Niaouli Lemongrass & Witch Hazel Vegan & Cruelty-Free 40ml
Neal's Yard Remedies£3.404.6★2,122 rev
Newest
by launch date
NIVEA Nourishing Moments of Joy Gift Set Creme Care Shower Gel Rich Nourishing Body Lotion Intensive Moisture Hand Cream Skincare Collection Pack
NIVEA£8.0019 rev
Neals Yard Remedies Rejuvenating Frankincense Hydrating Cream Moisturising & Soothing Face Cream With Essential Oils Cruelty-Free 50g
Neal's Yard Remedies£25.5643 rev
Dove Gift Set with Two Body Washes Body Lotion Anti-Perspirant and Beauty Bag Perfect Gifts for Her 4 Piece
Dove£9.94205 rev
Dove Relax Duo Gift Set Body Wash Collection with a shower puff perfect gifts for her 2 piece
Dove£5.4492 rev
Neals Yard Remedies Sweet Dreams Ritual Gift Set Pillow Mist & Foaming Bath Wash With Essential Oils Vegan & Cruelty-Free Set of 2
Neal's Yard Remedies£11.9958 rev
Trending
90-day click momentumNeals Yard Remedies Natural Defence Hand Cleanser With Niaouli Lemongrass & Witch Hazel Vegan & Cruelty-Free 40ml
Neal's Yard Remedies£3.404.6★
Neals Yard Remedies Aromatic Foaming Bath | Helps the Mind & Body - Relax & Unwind | 200ml
Neal's Yard Remedies£11.614.8★
NIVEA Nourishing Moments of Joy Gift Set Creme Care Shower Gel Rich Nourishing Body Lotion Intensive Moisture Hand Cream Skincare Collection Pack
NIVEA£8.004.9★
Neals Yard Remedies Sweet Dreams Ritual Gift Set Pillow Mist & Foaming Bath Wash With Essential Oils Vegan & Cruelty-Free Set of 2
Neal's Yard Remedies£11.994.3★
Neals Yard Remedies Geranium & Orange Hand Wash - Pump | Organic Hand Wash with Geranium and Orange Essential Oils | Vegan Hand Wash Made with Organic Ingredients | 200ml
Neal's Yard Remedies£10.024.6★
What buyers say about neals yard
What buyers praise and complain about, mined from review topics.What buyers love
“Relaxing smell”
“Great Christmas present”
“Excellent value”
“partner extremely pleased with products”
“Leaves my skin so soft”
“Lovely moisturiser”
“Perfect size”
“It definitely does the job”
“my skin is always clear”
“easy to use”
What buyers complain about
“Smells rancid”
“A little expensive”
“They dont all fit in the bag provided”
“not as moisturising as other brands on the market”
“The balm was not solid as usual”
“seems less thick than my last one”
“I didnt like the texture although Im sure if someone has extremely dry skin they might like it”
“Does not easily lather - wont be buying again”
“I have very sensitive skin and Dove cares”
“Impossible to use”
Top return reasons
Common questions
- Is neals yard profitable to sell on Amazon United Kingdom?
- The niche generates £705K/yr across 56 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Worth a look (52/100).
- How competitive is the neals yard niche?
- 3 brands and 161 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in neals yard?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.4%.
- When does demand for neals yard peak?
- Demand peaks in Nov–Dec; the busiest month runs 12.8× the quietest.
- What does it cost to enter the neals yard niche?
- Listings span £2.60–£29.78; the average listing price is £12.93 (sweet spot $15–$100). The average incumbent carries 511 reviews — the moat a new listing must climb.