Neals Yard
Neals Yard shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Top 26% of 2,481 Beauty niches · +5 vs the category median of 47
Is Neals Yard profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Neals Yard is a £705K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Neals Yard: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -21.6% over the last 90 days and 4.5% of searches end in a purchase.
£705K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 56 products
Top Neals Yard products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Neals Yard Remedies Reviving Shower Scents Collection Gift Set Of Body Wash With Essential Oils Vegan & Cruelty-Free Pack of 3
- Price
- £16.81
- Rating
- 4.6/5
- Reviews
- 173
- Age
- 1y ago
NIVEA Pampering Moments of Joy- Womens Gift Set.
- Price
- £8.72
- Rating
- 4.7/5
- Reviews
- 567
- Age
- 1y ago
Neals Yard Remedies Soothing Aromatic Gift Set With Bath Soak Body Butter & Shower Gel Cruelty-Free Set of 3
- Price
- £17.65
- Rating
- 4.5/5
- Reviews
- 150
- Age
- 1y ago
Dove Gift Set with Two Body Washes Body Lotion Anti-Perspirant and Beauty Bag Perfect Gifts for Her 4 Piece
- Price
- £9.94
- Rating
- 4.7/5
- Reviews
- 205
- Age
- 1y ago
Neals Yard Remedies Natural Defence Hand Cleanser With Niaouli Lemongrass & Witch Hazel Vegan & Cruelty-Free 40ml
- Price
- £3.40
- Rating
- 4.6/5
- Reviews
- 2,122
- Age
- 6y ago
Trending
90-day click momentumNeals Yard Remedies Natural Defence Hand Cleanser With Niaouli Lemongrass & Witch Hazel Vegan & Cruelty-Free 40ml
- Price
- £3.40
- Rating
- 4.6/5
- Reviews
- 2,122
- Age
- 6y ago
Neals Yard Remedies Aromatic Foaming Bath | Helps the Mind & Body - Relax & Unwind | 200ml
- Price
- £11.61
- Rating
- 4.8/5
- Reviews
- 2,000
- Age
- 18y ago
NIVEA Nourishing Moments of Joy Gift Set Creme Care Shower Gel Rich Nourishing Body Lotion Intensive Moisture Hand Cream Skincare Collection Pack
- Price
- £8.00
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 8mo ago
Neals Yard Remedies Sweet Dreams Ritual Gift Set Pillow Mist & Foaming Bath Wash With Essential Oils Vegan & Cruelty-Free Set of 2
- Price
- £11.99
- Rating
- 4.3/5
- Reviews
- 58
- Age
- 1y ago
Neals Yard Remedies Geranium & Orange Hand Wash - Pump | Organic Hand Wash with Geranium and Orange Essential Oils | Vegan Hand Wash Made with Organic Ingredients | 200ml
- Price
- £10.02
- Rating
- 4.6/5
- Reviews
- 1,518
- Age
- 18y ago
Newest
by launch dateNIVEA Nourishing Moments of Joy Gift Set Creme Care Shower Gel Rich Nourishing Body Lotion Intensive Moisture Hand Cream Skincare Collection Pack
- Price
- £8.00
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 8mo ago
Neals Yard Remedies Rejuvenating Frankincense Hydrating Cream Moisturising & Soothing Face Cream With Essential Oils Cruelty-Free 50g
- Price
- £25.56
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 1y ago
Dove Gift Set with Two Body Washes Body Lotion Anti-Perspirant and Beauty Bag Perfect Gifts for Her 4 Piece
- Price
- £9.94
- Rating
- 4.7/5
- Reviews
- 205
- Age
- 1y ago
Dove Relax Duo Gift Set Body Wash Collection with a shower puff perfect gifts for her 2 piece
- Price
- £5.44
- Rating
- 4.8/5
- Reviews
- 92
- Age
- 1y ago
Neals Yard Remedies Sweet Dreams Ritual Gift Set Pillow Mist & Foaming Bath Wash With Essential Oils Vegan & Cruelty-Free Set of 2
- Price
- £11.99
- Rating
- 4.3/5
- Reviews
- 58
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
Brands
3 falling
Sellers
161
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
31%
Top 20: 71%
Open market
0%
- Neal's Yard Remedies64%
- NIVEA20%
- Dove16%
Neals Yard demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 12.8×
Top Neals Yard search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- neals yard367K/yr
- neals yard gift sets for women139K/yr
- dove gift set women182K/yr
- dove set67K/yr
- nivea gift set women102K/yr
- dove gift set70K/yr
- neils yard26K/yr
- nivea gift set51K/yr
- nivea set28K/yr
- body wash set22K/yr
What reviews say buyers love and hate about Neals Yard
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Relaxing smell”
“Great Christmas present”
“Excellent value”
“partner extremely pleased with products”
“Leaves my skin so soft”
What buyers complain about
73% of reviews“Smells rancid”
“A little expensive”
“They dont all fit in the bag provided”
“not as moisturising as other brands on the market”
“The balm was not solid as usual”
Neals Yard return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
27%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Neals Yard questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
