Neals Yard

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £705K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-21.6%

Conversion, latest week

4.5%

Market size, estimated

£705Ka year

Peak month

December12.8× the quietest month

Top search term

neals yard367K searches a year

Listings sell for £12.93 on average, from £2.60 to £29.78. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 750 to 1,000 of them. At £12.93 that is £10K to £13K a year per listing.

Average price

£12.93under the $15 to $100 sweet spot

Price range

£2.60–£29.78

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

750–1,000

Revenue per listing a year

£10K–£13K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

68% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #157 within Bath & Body. It carries 511 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

93%

Out of stock, average day

3.6%

Average rank

#157in Bath & Body

Average rating

4.60 starsAmazon United Kingdom average 4.36 stars

Average reviews

511per listing

Listings tracked

56

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

42 months