Neal and Wolf Shampoo and Conditioner
FailThe top 5 brands take 100% of clicks, so Neal and Wolf Shampoo and Conditioner is a Fail.
- Flapen Score
- 48 / 100Top 44% of 2,481 Beauty niches · +1 vs the category median of 4748
- Market size
- £69K/yr41K searches / yr
- 90-day growth
- +2.1%search demand this quarter
- Competition
- 49%top-5 click share · 4 brands · 7 sellers
Flapen Score
Neal and Wolf Shampoo and Conditioner against its category
The dotted line is the Beauty average. Past it, Neal and Wolf Shampoo and Conditioner is stronger. Inside it, weaker.
Market
The Neal and Wolf Shampoo and Conditioner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Neal and Wolf Shampoo and Conditioner 41K times last year and spent an estimated £69K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- +2.1%
- Conversion, latest week
- 5.1%
- Market size, estimated
- £69Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- neal and wolf shampoo and conditioner30K searches a year
02 · Price
A sale here is worth £33.01.
Listings sell for £33.01 on average, from £14.72 to £59.49. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £33.01 that is £0 to £3K a year per listing.
- Average price
- £33.01inside the $15 to $100 sweet spot
- Price range
- £14.72–£59.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
5% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #1,050 within Sets & Kits. It carries 242 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 5%
- Prime listings
- 55%
- Out of stock, average day
- 15.2%
- Average rank
- #1,050in Sets & Kits
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 242per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Neal and Wolf Shampoo and Conditioner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Neal & Wolf Cleanse & Treat Shampoo & Conditioner Duo 950ml
- Price
- £53.86
- Rating
- 4.7/5
- Reviews
- 291
- Age
- 13y ago

Neal & Wolf Clean & Care DAILY Shampoo Conditioner 950ml Duo
- Price
- £50.73
- Rating
- 4.5/5
- Reviews
- 189
- Age
- 13y ago

Neal & Wolf Hydrate Moisture Shampoo & Conditioner 950ml Duo for Dry Hair
- Price
- £53.97
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 2y ago

Neal & Wolf DAILY Hair Care Duo: Cleansing Shampoo (250ml) & Daily Conditioner (200ml) Set Professional Sulfate-Free Formula for All Hair Types Hydrating Strengthening & Color-Safe Routine
- Price
- £32.01
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 7y ago

Neal & Wolf DAILY Cleansing Shampoo 950ml - With Pump Dispenser
- Price
- £30.50
- Rating
- 4.6/5
- Reviews
- 81
- Age
- 15y ago
Trending
estimated 90-day click momentum
Neal & Wolf Harmony Intensive Care Shampoo 250ml & Intensive Care Treatment 200ml Duo
- Price
- £37.58
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 7y ago

Neal & Wolf Hydrate Moisture Mini Essentials Travel-Trial Kit with Hydrate Moisture Shampoo & Conditioner for Dry Hair
- Price
- £24.77
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 2y ago

Neal & Wolf DAILY Hair Care Duo: Cleansing Shampoo (250ml) & Daily Conditioner (200ml) Set Professional Sulfate-Free Formula for All Hair Types Hydrating Strengthening & Color-Safe Routine
- Price
- £32.01
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 7y ago

Neal & Wolf Amplify Volumising Shampoo (250ml) & Conditioner (200ml) Duo Set Weightless Volume for Fine Flat Hair Professional Salon Haircare Pack
- Price
- £31.34
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 7y ago

Neal & Wolf Blonde Purple Brightening Shampoo 250ml & Conditioner 200ml Duo
- Price
- £29.19
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 7y ago
Newest
by launch date
Neal & Wolf Hydrate Moisture Shampoo 250ml & Conditioner 200ml Duo for Dry Hair
- Price
- £39.15
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 1y ago

Neal & Wolf Hydrate Moisture Mini Essentials Travel-Trial Kit with Hydrate Moisture Shampoo & Conditioner for Dry Hair
- Price
- £24.77
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 2y ago

Neal & Wolf Hydrate Moisture Shampoo & Conditioner 950ml Duo for Dry Hair
- Price
- £53.97
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 2y ago

Neal & Wolf Hydrate Moisture Shampoo 950ml for Dry Hair
- Price
- £35.13
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2y ago

Neal & Wolf HYDTRATE Intensive Care Hydrating Moisture Shampoo 250ml
- Price
- £17.57
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
7
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 98%
Open market
0%
- Neal & Wolf90%
- Neal & Wolf Repair & Replenish6%
- Neal & Wolf Harmony4%
- HAIR BURST1%
Demand
Neal and Wolf Shampoo and Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.5×
Reviews and returns
What reviews say buyers love and hate about Neal and Wolf Shampoo and Conditioner
We read the reviews and the return reasons for every product selling here.
“its left my hair dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Neal and Wolf Shampoo and Conditioner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









