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Navy Hair Accessories

Maybe

An estimated 0.7% of orders come back. But shoppers spend an estimated $11K a year here, so Navy Hair Accessories is a Maybe.

Flapen Score
56
56 / 100
Top 13% of 2,481 Beauty niches · +9 vs the category median of 47
Market size
£11K/yr56K searches / yr
90-day growth
+28.8%search demand this quarter
Competition
37%top-5 click share · 40 brands · 45 sellers

Flapen Score

Navy Hair Accessories against its category

The dotted line is the Beauty average. Past it, Navy Hair Accessories is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Navy Hair Accessories market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Navy Hair Accessories 56K times last year and spent an estimated £11K. The top 5 brands take 38% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+28.8%
Conversion, latest week
3.4%
Market size, estimated
£11Ka year
Top search term
navy hair accessories30K searches a year

02 · Price

A sale here is worth £5.66.

Listings sell for £5.66 on average, from £2.64 to £16.79. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £5.66 that is £0 to £566 a year per listing.

Average price
£5.66under the $15 to $100 sweet spot
Price range
£2.64–£16.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£566
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #489 within Hair Styling Accessories. It carries 279 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
8.9%
Average rank
#489in Hair Styling Accessories
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
279per listing
Listings tracked
42

04 · Newcomers

0 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Navy Hair Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

40 falling

Sellers

45

Top-5 brand share

38%

Top 20: 83%

Top-5 click share

37%

Top 20: 81%

Open market

56%

  • Brand 110%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Navy Hair Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26Prime Day '26SepOctNovDecJanFebMarAprMayJun

Peak months: Sep · busiest ÷ quietest = 9.3× · 11 of 12 months tracked

Search terms

Top Navy Hair Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • navy hair accessories30K/yr
  • navy blue hair accessories15K/yr
  • navy school hair accessories8K/yr
  • school hair accessories navy3K/yr

Reviews and returns

What reviews say buyers love and hate about Navy Hair Accessories

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
35%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Very small”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Navy Hair Accessories questions

Answered from the same tracked data.