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Natural Strip Lashes

Fail

Prices span $2.79–$12.66, mostly outside the sweet spot, so Natural Strip Lashes is a Fail.

Flapen Score
45
45 / 100
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£61K/yr120K searches / yr
90-day growth
+13.4%search demand this quarter
Competition
50%top-5 click share · 9 brands · 35 sellers

Flapen Score

Natural Strip Lashes against its category

The dotted line is the Beauty average. Past it, Natural Strip Lashes is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Natural Strip Lashes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Natural Strip Lashes 120K times last year and spent an estimated £61K. The top 5 brands take 94% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
+13.4%
Conversion, latest week
6.8%
Market size, estimated
£61Ka year
Top search term
ardell lashes43K searches a year

02 · Price

A sale here is worth £7.42.

Listings sell for £7.42 on average, from £2.79 to £12.66. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £7.42 that is £742 to £2K a year per listing.

Average price
£7.42under the $15 to $100 sweet spot
Price range
£2.79–£12.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£742–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #258 within Tools & Accessories. It carries 2,210 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#258in Tools & Accessories
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,210per listing
Listings tracked
27

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Natural Strip Lashes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

35

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

4%

  • Brand 179%
  • Brand 210%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Search terms

Top Natural Strip Lashes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ardell lashes43K/yr
  • ardell demi wispies14K/yr
  • natural strip lashes9K/yr
  • strip lashes with glue8K/yr
  • ardell wispies11K/yr
  • demi wispies eyelashes6K/yr
  • natural lashes strip4K/yr
  • short eyelashes6K/yr
  • ardell5K/yr
  • doll beauty lashes4K/yr

Reviews and returns

What reviews say buyers love and hate about Natural Strip Lashes

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Eyelash Quality”
22%of negative reviews mention “Eyelash Quality”
0.6%of orders come back
“NOT the same lashes, poor quality”
A buyer, on “Eyelash Quality”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Natural Strip Lashes questions

Answered from the same tracked data.