Natural Sponge
MaybeAn estimated 0.2% of orders come back. But demand is soft, at -2.3% this quarter, so Natural Sponge is a Maybe.
- Flapen Score
- 60 / 100Top 6% of 2,481 Beauty niches · +13 vs the category median of 4760
- Market size
- £253K/yr261K searches / yr
- 90-day growth
- -2.3%search demand this quarter
- Competition
- 50%top-5 click share · 22 brands · 35 sellers
Flapen Score
Natural Sponge against its category
The dotted line is the Beauty average. Past it, Natural Sponge is stronger. Inside it, weaker.
Market
The Natural Sponge market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Natural Sponge 261K times last year and spent an estimated £253K. The top 5 brands take 54% of clicks. Demand peaks in May–Jun. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 10.2% of those searches ended in a purchase.
Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £253K a year.
- Searches, last 12 months
- 261K
- Growth, 90 days vs prior 90
- -2.3%
- Conversion, latest week
- 10.2%
- Market size, estimated
- £253Ka year
- Peak month
- May1.8× the quietest month
- Top search term
- natural sponge53K searches a year
02 · Price
A sale here is worth £9.44.
Listings sell for £9.44 on average, from £3.73 to £22.36. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £9.44 that is £7K to £9K a year per listing.
- Average price
- £9.44under the $15 to $100 sweet spot
- Price range
- £3.73–£22.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #146 within Bath & Body. It carries 1,115 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 97%
- Out of stock, average day
- 3.1%
- Average rank
- #146in Bath & Body
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,115per listing
- Listings tracked
- 31
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Natural Sponge products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
35
Top-5 brand share
54%
Top 20: 98%
Top-5 click share
50%
Top 20: 89%
Open market
41%
- Brand 115%
- Brand 214%
- Brand 310%
- Brand 49%
- Brand 56%
- Brand 65%
Demand
Natural Sponge search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 1.8×
Search terms
Top Natural Sponge search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- natural sponge53K/yr
- eco sponges42K/yr
- plastic free sponges washing up16K/yr
- sea sponge19K/yr
- natural sponge for shower16K/yr
- eco sponge15K/yr
- natural sea sponge13K/yr
- eco sponges washing up9K/yr
- natural sponges12K/yr
- eco washing up sponge10K/yr
Reviews and returns
What reviews say buyers love and hate about Natural Sponge
We read the reviews and the return reasons for every product selling here.
“Falls apart”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Cellulite Massager
£199K/yr+31.0%
Anti Chafing Stick
£446K/yr+174.2%
Mens Aftershave
£5.0M/yr+20.0%
Face Gems
£156K/yr+184.1%
England Face Paint
£20K/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Natural Sponge questions
Answered from the same tracked data.