Natural Soap
FailPrices span $1.35–$13.97, mostly outside the sweet spot, so Natural Soap is a Fail.
- Flapen Score
- 46 / 100Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 4746
- Market size
- £88K/yr178K searches / yr
- 90-day growth
- +6.1%search demand this quarter
- Competition
- 46%top-5 click share · 14 brands · 49 sellers
Flapen Score
Natural Soap against its category
The dotted line is the Beauty average. Past it, Natural Soap is stronger. Inside it, weaker.
Market
The Natural Soap market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Natural Soap 178K times last year and spent an estimated £88K. The top 5 brands take 88% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 10.0% of those searches ended in a purchase.
Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.
- Searches, last 12 months
- 178K
- Growth, 90 days vs prior 90
- +6.1%
- Conversion, latest week
- 10.0%
- Market size, estimated
- £88Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- natural soap81K searches a year
02 · Price
A sale here is worth £4.97.
Listings sell for £4.97 on average, from £1.35 to £13.97. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £4.97 that is £1K to £2K a year per listing.
- Average price
- £4.97under the $15 to $100 sweet spot
- Price range
- £1.35–£13.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #37 within Bath & Body. It carries 4,714 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 97%
- Out of stock, average day
- 4.3%
- Average rank
- #37in Bath & Body
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,714per listing
- Listings tracked
- 34
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Natural Soap products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Faith In Nature Natural Coconut Hand Soap Bar Hydrating Vegan & Cruelty Free No SLS or Parabens 100g
- Price
- £2.05
- Rating
- 4.6/5
- Reviews
- 10,476
- Age
- 12y ago

Faith In Nature Natural Handmade Soap Gift Set Vegan and Cruelty Free No SLS or Parabens 3 x 100g
- Price
- £4.98
- Rating
- 4.7/5
- Reviews
- 1,162
- Age
- 5y ago

Faith In Nature Aloe Vera Soap 100g (Packing May Vary)
- Price
- £1.79
- Rating
- 4.6/5
- Reviews
- 1,320
- Age
- 16y ago

5 x 180g Bar Natural 100% Pure Olive Oil Soap Dalan Turkish Bath Handmade Turkey
- Price
- £6.12
- Rating
- 4.4/5
- Reviews
- 1,499
- Age
- 7y ago

Little Soap Company Natural Range - Lemon Zest Soap Bar 100g | Vegan Cruelty Free & Antibacterial No SLS or Parabens | Eco Friendly Body Face & Hand Soap with Cleansing Lemon Essential Oils
- Price
- £1.69
- Rating
- 4.6/5
- Reviews
- 2,389
- Age
- 6y ago
Trending
estimated 90-day click momentum
Tallow Soap 3 x 100G Multipack Natural Soap for Skin Body Hair & Shaving Nourishing Moisturising & Natural 100% Toxin-Free
- Price
- £8.36
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 8mo ago

6Pcs Natural Soap Bars for Women & Men Handmade Soap Set Gentle Cleanse Moisturizing Nourishing Skin Bar Soaps for Body & Face for All Skin Types Gifts Idea Gift for Her/Him/Self Care
- Price
- £11.97
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 8mo ago

Faith In Nature Aloe Vera Soap 100g (Packing May Vary)
- Price
- £1.79
- Rating
- 4.6/5
- Reviews
- 1,320
- Age
- 16y ago

Little Soap Company Natural Range - Sweet Orange Bar Soap 100g | Vegan Cruelty Free Eco Friendly Hand Face & Body Soap Bar | Antibacterial Natural Soap with Essential Oils No SLS or Parabens
- Price
- £1.75
- Rating
- 4.6/5
- Reviews
- 2,389
- Age
- 5y ago

Handmade Natural Soap Bar Set | UK Artisan Cold Processed Vegan Soaps | Organic Cruelty-Free Palm Oil-Free | Essential Oil Scented | Floral Herbal & Citrus Soap Gift Set (Floral)
- Price
- £11.86
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 1y ago
Newest
by launch date
6Pcs Natural Soap Bars for Women & Men Handmade Soap Set Gentle Cleanse Moisturizing Nourishing Skin Bar Soaps for Body & Face for All Skin Types Gifts Idea Gift for Her/Him/Self Care
- Price
- £11.97
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 8mo ago

Tallow Soap 3 x 100G Multipack Natural Soap for Skin Body Hair & Shaving Nourishing Moisturising & Natural 100% Toxin-Free
- Price
- £8.36
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 8mo ago

Artisan Soap Mini Soap Bar Pack 8 Handmade Essential Oil Soaps with Shea Butter & Coconut Oil Gift Set (8 x 15g)
- Price
- £8.11
- Rating
- 3.7/5
- Reviews
- 157
- Age
- 1y ago

Handmade Natural Soap Bar Set | UK Artisan Cold Processed Vegan Soaps | Organic Cruelty-Free Palm Oil-Free | Essential Oil Scented | Floral Herbal & Citrus Soap Gift Set (Floral)
- Price
- £11.86
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 1y ago

Dr.Ancient Turmeric Soap Bar Organic Soap Bars Handcrafted the Traditional Way Natural Chemical-Free Vegan Used for Face Wash Body Wash and Hand Cleansing Nourishing & Daily Skincare Routine
- Price
- £7.13
- Rating
- 4.3/5
- Reviews
- 7,141
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 flat
Sellers
49
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 88%
Open market
10%
- FAITH IN NATURE38%
- Little Soap Company31%
- O NATURALS8%
- World Home Living7%
- ZKONLY4%
- UPCIRCLE2%
- Open — no brand owns it (8 brands, 10%)
Demand
Natural Soap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.0×
Search terms
Top Natural Soap search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- natural soap81K/yr
- organic soap28K/yr
- natural soap bar26K/yr
- organic soap bar15K/yr
- vegan soap9K/yr
- natural soap bar organic5K/yr
- soap natural4K/yr
- natural body soap3K/yr
- vegan soap bar4K/yr
- all natural soap bars3K/yr
Reviews and returns
What reviews say buyers love and hate about Natural Soap
We read the reviews and the return reasons for every product selling here.
“chemical smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Natural Soap questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









