Natural Soap
prices mostly outside the sweet spot ($1.35–$13.97) — Natural Soap doesn't clear our bar today.
Flapen Score
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Is Natural Soap profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Natural Soap is a £88K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Natural Soap: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +6.1% over the last 90 days and 10.0% of searches end in a purchase.
£88K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 34 products
Top Natural Soap products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Faith In Nature Natural Coconut Hand Soap Bar Hydrating Vegan & Cruelty Free No SLS or Parabens 100g
- Price
- £2.05
- Rating
- 4.6/5
- Reviews
- 10,476
- Age
- 12y ago
Faith In Nature Natural Handmade Soap Gift Set Vegan and Cruelty Free No SLS or Parabens 3 x 100g
- Price
- £4.98
- Rating
- 4.7/5
- Reviews
- 1,162
- Age
- 5y ago
Faith In Nature Aloe Vera Soap 100g (Packing May Vary)
- Price
- £1.79
- Rating
- 4.6/5
- Reviews
- 1,320
- Age
- 16y ago
5 x 180g Bar Natural 100% Pure Olive Oil Soap Dalan Turkish Bath Handmade Turkey
- Price
- £6.12
- Rating
- 4.4/5
- Reviews
- 1,499
- Age
- 7y ago
Little Soap Company Natural Range - Lemon Zest Soap Bar 100g | Vegan Cruelty Free & Antibacterial No SLS or Parabens | Eco Friendly Body Face & Hand Soap with Cleansing Lemon Essential Oils
- Price
- £1.69
- Rating
- 4.6/5
- Reviews
- 2,389
- Age
- 6y ago
Trending
90-day click momentum
Tallow Soap 3 x 100G Multipack Natural Soap for Skin Body Hair & Shaving Nourishing Moisturising & Natural 100% Toxin-Free
- Price
- £8.36
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 8mo ago
6Pcs Natural Soap Bars for Women & Men Handmade Soap Set Gentle Cleanse Moisturizing Nourishing Skin Bar Soaps for Body & Face for All Skin Types Gifts Idea Gift for Her/Him/Self Care
- Price
- £11.97
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 8mo ago
Faith In Nature Aloe Vera Soap 100g (Packing May Vary)
- Price
- £1.79
- Rating
- 4.6/5
- Reviews
- 1,320
- Age
- 16y ago
Little Soap Company Natural Range - Sweet Orange Bar Soap 100g | Vegan Cruelty Free Eco Friendly Hand Face & Body Soap Bar | Antibacterial Natural Soap with Essential Oils No SLS or Parabens
- Price
- £1.75
- Rating
- 4.6/5
- Reviews
- 2,389
- Age
- 5y ago
Handmade Natural Soap Bar Set | UK Artisan Cold Processed Vegan Soaps | Organic Cruelty-Free Palm Oil-Free | Essential Oil Scented | Floral Herbal & Citrus Soap Gift Set (Floral)
- Price
- £11.86
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 1y ago
Newest
by launch date6Pcs Natural Soap Bars for Women & Men Handmade Soap Set Gentle Cleanse Moisturizing Nourishing Skin Bar Soaps for Body & Face for All Skin Types Gifts Idea Gift for Her/Him/Self Care
- Price
- £11.97
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 8mo ago
Tallow Soap 3 x 100G Multipack Natural Soap for Skin Body Hair & Shaving Nourishing Moisturising & Natural 100% Toxin-Free
- Price
- £8.36
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 8mo ago
Artisan Soap Mini Soap Bar Pack 8 Handmade Essential Oil Soaps with Shea Butter & Coconut Oil Gift Set (8 x 15g)
- Price
- £8.11
- Rating
- 3.7/5
- Reviews
- 157
- Age
- 1y ago
Handmade Natural Soap Bar Set | UK Artisan Cold Processed Vegan Soaps | Organic Cruelty-Free Palm Oil-Free | Essential Oil Scented | Floral Herbal & Citrus Soap Gift Set (Floral)
- Price
- £11.86
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 1y ago
Dr.Ancient Turmeric Soap Bar Organic Soap Bars Handcrafted the Traditional Way Natural Chemical-Free Vegan Used for Face Wash Body Wash and Hand Cleansing Nourishing & Daily Skincare Routine
- Price
- £7.13
- Rating
- 4.3/5
- Reviews
- 7,141
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 flat
Sellers
49
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
46%
Top 20: 88%
Open market
10%
- FAITH IN NATURE38%
- Little Soap Company31%
- O NATURALS8%
- World Home Living7%
- ZKONLY4%
- UPCIRCLE2%
- Open — no brand owns it (8 brands, 10%)
Natural Soap demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.0×
Top Natural Soap search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- natural soap81K/yr
- organic soap28K/yr
- natural soap bar26K/yr
- organic soap bar15K/yr
- vegan soap9K/yr
- natural soap bar organic5K/yr
- soap natural4K/yr
- natural body soap3K/yr
- vegan soap bar4K/yr
- all natural soap bars3K/yr
What reviews say buyers love and hate about Natural Soap
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Great smell”
“Good quality affordable”
“Good price”
“The soap bar gives a really good lather”
“It is also nice on the skin, leaving it feeling smooth and silky”
What buyers complain about
61% of reviews“chemical smell”
“Skin burt, irritated”
“Very very small”
“Makes skin feel a little dry”
“it doesnt lather up much”
Natural Soap return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
44%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Natural Soap questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
