natural shampoo and conditioner
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£18.30avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£3.84–£32.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Market size
Okay£227K£227K/yr · 256K searches
Review moat
Okay2,977.52avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, natural shampoo and conditioner is a £227K/yr Amazon United Kingdom market (256K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
natural shampoo and conditioner market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £229K–£275K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #208
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
76
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
49%
Top 20: 91%
Open market
2%
- Coco & Eve90%
- MagiForet2%
- FAITH IN NATURE2%
- GoldWorld1%
- Sukin1%
- Nature Spell1%
- Open — no brand owns it (2 brands, 2%)
Demand
Weekly Amazon search volume, last 49 weeks — -8.1% search growth over the last 90 days.Top natural shampoo and conditioner search terms
- coco and eve147K/yr
- natural shampoo and conditioner30K/yr
- coco & eve16K/yr
- coco and eve shampoo10K/yr
- organic shampoo and conditioner16K/yr
- coco eve9K/yr
- vegan shampoo and conditioner8K/yr
- non toxic shampoo and conditioner4K/yr
- coco and eve shampoo and conditioner13K/yr
- coco and eve hair3K/yr
Top natural shampoo and conditioner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Coco & Eve Like A Virgin - Moisturising Shampoo & Conditioner - Natural Hair Care without Sulphates with Argan Coconut and Avocado Oil - for Dry Damaged & Coloured Hair - 280 ml
Coco & Eve£27.074.4★2,750 rev
Coco & Eve Tan Boosting Anti-Aging Body Oil SPF30 - Tanning Accelerator Spray UVA UVB Sun Protection | Fast Tan Enhancer With Natural Ingredients Antioxidants for Healthy Bali Glow (150ml)
Coco & Eve£20.204.6★534 rev
Coco & Eve Sunny Honey Bali Bronzing Foam. Natural Sunless Self Tanner Mousse. Anti Cellulite Organic Sunless Self Tanning Lotion (Dark)
Coco & Eve£18.754.3★5,194 rev
Coco & Eve Frizz Fix & Pro Shine Mist - 72H Frizz Control & Instant Shine | Lightweight Heat Protectant | Moisturizing Smoothing Detangling Spray | For Damaged Hair & All Hair Types (150ml)
Coco & Eve£17.354.2★358 rev
Coco & Eve Firming & Tan Prolonging Peptide Body Oil. Up to 28 Days Natural Tan Extender. After Sun Care with Tropical Oils Vitamins C & E for Nourished Glowy & Visibly Firmer Skin. (170ml)
Coco & Eve£19.794.5★192 rev
Newest
by launch date
Coco & Eve Body Highlighter SPF 50 Shimmer Sunscreen Broad Spectrum Sun Protection Water Resistant Lightweight Serum-Like Lotion with Pearlescent Minerals & Vitamin E for Glowing Skin 150 ml
Coco & Eve£24.3242 rev
Coco & Eve Firming & Tan Prolonging Peptide Body Oil. Up to 28 Days Natural Tan Extender. After Sun Care with Tropical Oils Vitamins C & E for Nourished Glowy & Visibly Firmer Skin. (170ml)
Coco & Eve£19.79192 rev
Coco & Eve Tan Boosting Anti-Aging Body Oil SPF50 - Tanning Accelerator Pump UVA UVB Sun Protection | Fast Tan Enhancer With Natural Ingredients Antioxidants for Healthy Bali Glow (150ml)
Coco & Eve£21.6491 rev
Coco & Eve Sun-kissed Gradual Tanning Lotion - Natural Sunless Moisturizing Tanner with 72H Hydration & Streak-Free Buildable Glow. Skincare-Infused with Antioxidants and Hyaluronic Acid. (200ml)
Coco & Eve£16.38371 rev
Coco & Eve Express Tanning Antioxidant Mousse - Best 1 Hour Streak-Free Sunless Deep Tan | Fast Instant Natural Dark Glow. Moisturizing Tanner with DHA Hyaluronic Acid Coconut Extract (150ml)
Coco & Eve£21.34415 rev
Trending
90-day click momentumCoco & Eve Body Highlighter SPF 50 Shimmer Sunscreen Broad Spectrum Sun Protection Water Resistant Lightweight Serum-Like Lotion with Pearlescent Minerals & Vitamin E for Glowing Skin 150 ml
Coco & Eve£24.324.7★
Coco & Eve Sunny Honey Bali Bronzing Foam. Natural Sunless Self Tanner Mousse. Anti Cellulite Organic Sunless Self Tanning Lotion (Dark)
Coco & Eve£18.754.3★
Coco & Eve Tan Boosting Anti-Aging Body Oil SPF30 - Tanning Accelerator Spray UVA UVB Sun Protection | Fast Tan Enhancer With Natural Ingredients Antioxidants for Healthy Bali Glow (150ml)
Coco & Eve£20.204.6★
Coco & Eve Sunny Honey Bali Bronzing Self Tanner Mousse Set (Medium) - All Natural Sunless Tanning Mousse | Instant Self Tan Lotion with Bronzer with Self Tanning Mitt Applicator (200ml)
Coco & Eve£26.264.4★
Coco & Eve Sunny Honey Bali Bronzing Foam. Natural Sunless Self Tanner Mousse. Anti Cellulite Organic Sunless Self Tanning Lotion (Ultra Dark)
Coco & Eve£19.254.0★
What buyers say about natural shampoo and conditioner
What buyers praise and complain about, mined from review topics.What buyers love
“Smells lush”
“Super soft”
“An effective product”
“Good colour”
“Worth the money”
“Fantastic shine”
“Improvement on hair”
“Makes my hair feel really good”
“The application was easy”
“definitely made my skin feel great”
What buyers complain about
“A little drying”
“overpriced”
“Smell is not nice”
“stuck together itching”
“NOT GOOD ON MY HAIR BUT”
“This did nothing for my hair what so ever”
“Colour nearly all gone”
“Expensive for that the quality is”
“I cant use it”
“the first one leaked a lot”
Top return reasons
Common questions
- Is natural shampoo and conditioner profitable to sell on Amazon United Kingdom?
- The niche generates £227K/yr across 29 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the natural shampoo and conditioner niche?
- 8 brands and 76 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in natural shampoo and conditioner?
- Top complaints mined from reviews: Moist/Dry, Value For Money, Smell. The return rate is 0.1%.
- What does it cost to enter the natural shampoo and conditioner niche?
- Listings span £3.84–£32.99; the average listing price is £18.30 (sweet spot $15–$100). The average incumbent carries 2,978 reviews — the moat a new listing must climb.