Natural Shampoo and Conditioner
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 97% of clicks, so Natural Shampoo and Conditioner is a Maybe.
- Flapen Score
- 50 / 100Top 34% of 2,481 Beauty niches · +3 vs the category median of 4750
- Market size
- £227K/yr256K searches / yr
- 90-day growth
- -8.1%search demand this quarter
- Competition
- 49%top-5 click share · 8 brands · 76 sellers
Flapen Score
Natural Shampoo and Conditioner against its category
The dotted line is the Beauty average. Past it, Natural Shampoo and Conditioner is stronger. Inside it, weaker.
Market
The Natural Shampoo and Conditioner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Natural Shampoo and Conditioner 256K times last year and spent an estimated £227K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £227K a year.
- Searches, last 12 months
- 256K
- Growth, 90 days vs prior 90
- -8.1%
- Conversion, latest week
- 4.9%
- Market size, estimated
- £227Ka year
- Peak month
- November1.9× the quietest month
- Top search term
- coco and eve147K searches a year
02 · Price
A sale here is worth £18.30.
Listings sell for £18.30 on average, from £3.84 to £32.99. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £18.30 that is £5K to £9K a year per listing.
- Average price
- £18.30inside the $15 to $100 sweet spot
- Price range
- £3.84–£32.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #208 within Shampoos & Conditioners. It carries 2,978 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #208in Shampoos & Conditioners
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,978per listing
- Listings tracked
- 29
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Natural Shampoo and Conditioner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Coco & Eve Like A Virgin - Moisturising Shampoo & Conditioner - Natural Hair Care without Sulphates with Argan Coconut and Avocado Oil - for Dry Damaged & Coloured Hair - 280 ml
- Price
- £27.07
- Rating
- 4.4/5
- Reviews
- 2,750
- Age
- 5y ago

Coco & Eve Tan Boosting Anti-Aging Body Oil SPF30 - Tanning Accelerator Spray UVA UVB Sun Protection | Fast Tan Enhancer With Natural Ingredients Antioxidants for Healthy Bali Glow (150ml)
- Price
- £20.20
- Rating
- 4.6/5
- Reviews
- 534
- Age
- 3y ago

Coco & Eve Sunny Honey Bali Bronzing Foam. Natural Sunless Self Tanner Mousse. Anti Cellulite Organic Sunless Self Tanning Lotion (Dark)
- Price
- £18.75
- Rating
- 4.3/5
- Reviews
- 5,194
- Age
- 6y ago

Coco & Eve Frizz Fix & Pro Shine Mist - 72H Frizz Control & Instant Shine | Lightweight Heat Protectant | Moisturizing Smoothing Detangling Spray | For Damaged Hair & All Hair Types (150ml)
- Price
- £17.35
- Rating
- 4.2/5
- Reviews
- 358
- Age
- 1y ago

Coco & Eve Firming & Tan Prolonging Peptide Body Oil. Up to 28 Days Natural Tan Extender. After Sun Care with Tropical Oils Vitamins C & E for Nourished Glowy & Visibly Firmer Skin. (170ml)
- Price
- £19.79
- Rating
- 4.5/5
- Reviews
- 192
- Age
- 1y ago
Trending
estimated 90-day click momentum
Coco & Eve Body Highlighter SPF 50 Shimmer Sunscreen Broad Spectrum Sun Protection Water Resistant Lightweight Serum-Like Lotion with Pearlescent Minerals & Vitamin E for Glowing Skin 150 ml
- Price
- £24.32
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 6mo ago

Coco & Eve Sunny Honey Bali Bronzing Foam. Natural Sunless Self Tanner Mousse. Anti Cellulite Organic Sunless Self Tanning Lotion (Dark)
- Price
- £18.75
- Rating
- 4.3/5
- Reviews
- 5,194
- Age
- 6y ago

Coco & Eve Tan Boosting Anti-Aging Body Oil SPF30 - Tanning Accelerator Spray UVA UVB Sun Protection | Fast Tan Enhancer With Natural Ingredients Antioxidants for Healthy Bali Glow (150ml)
- Price
- £20.20
- Rating
- 4.6/5
- Reviews
- 534
- Age
- 3y ago

Coco & Eve Sunny Honey Bali Bronzing Self Tanner Mousse Set (Medium) - All Natural Sunless Tanning Mousse | Instant Self Tan Lotion with Bronzer with Self Tanning Mitt Applicator (200ml)
- Price
- £26.26
- Rating
- 4.4/5
- Reviews
- 10,163
- Age
- 5y ago

Coco & Eve Sunny Honey Bali Bronzing Foam. Natural Sunless Self Tanner Mousse. Anti Cellulite Organic Sunless Self Tanning Lotion (Ultra Dark)
- Price
- £19.25
- Rating
- 4.0/5
- Reviews
- 2,390
- Age
- 6y ago
Newest
by launch date
Coco & Eve Body Highlighter SPF 50 Shimmer Sunscreen Broad Spectrum Sun Protection Water Resistant Lightweight Serum-Like Lotion with Pearlescent Minerals & Vitamin E for Glowing Skin 150 ml
- Price
- £24.32
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 6mo ago

Coco & Eve Firming & Tan Prolonging Peptide Body Oil. Up to 28 Days Natural Tan Extender. After Sun Care with Tropical Oils Vitamins C & E for Nourished Glowy & Visibly Firmer Skin. (170ml)
- Price
- £19.79
- Rating
- 4.5/5
- Reviews
- 192
- Age
- 1y ago

Coco & Eve Tan Boosting Anti-Aging Body Oil SPF50 - Tanning Accelerator Pump UVA UVB Sun Protection | Fast Tan Enhancer With Natural Ingredients Antioxidants for Healthy Bali Glow (150ml)
- Price
- £21.64
- Rating
- 4.3/5
- Reviews
- 91
- Age
- 1y ago

Coco & Eve Sun-kissed Gradual Tanning Lotion - Natural Sunless Moisturizing Tanner with 72H Hydration & Streak-Free Buildable Glow. Skincare-Infused with Antioxidants and Hyaluronic Acid. (200ml)
- Price
- £16.38
- Rating
- 4.1/5
- Reviews
- 371
- Age
- 1y ago

Coco & Eve Express Tanning Antioxidant Mousse - Best 1 Hour Streak-Free Sunless Deep Tan | Fast Instant Natural Dark Glow. Moisturizing Tanner with DHA Hyaluronic Acid Coconut Extract (150ml)
- Price
- £21.34
- Rating
- 4.1/5
- Reviews
- 415
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
76
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 91%
Open market
2%
- Coco & Eve90%
- MagiForet2%
- FAITH IN NATURE2%
- GoldWorld1%
- Sukin1%
- Nature Spell1%
- Open — no brand owns it (2 brands, 2%)
Demand
Natural Shampoo and Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Natural Shampoo and Conditioner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- coco and eve147K/yr
- natural shampoo and conditioner30K/yr
- coco & eve16K/yr
- coco and eve shampoo10K/yr
- organic shampoo and conditioner16K/yr
- coco eve9K/yr
- vegan shampoo and conditioner8K/yr
- non toxic shampoo and conditioner4K/yr
- coco and eve shampoo and conditioner13K/yr
- coco and eve hair3K/yr
Reviews and returns
What reviews say buyers love and hate about Natural Shampoo and Conditioner
We read the reviews and the return reasons for every product selling here.
“A little drying”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Natural Shampoo and Conditioner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









