Natural Shampoo
Natural Shampoo shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Top 26% of 2,481 Beauty niches · +5 vs the category median of 47
Is Natural Shampoo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Natural Shampoo is a £661K/yr Amazon United Kingdom market (624K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Natural Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +7.5% over the last 90 days and 13.5% of searches end in a purchase.
£661K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 29 products
Top Natural Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Faith In Nature Organic Coconut Shampoo Hydrating for Dry Hair & Scalp Vegan & Cruelty Free No SLS Silcones or Parabens 400ml
- Price
- £3.87
- Rating
- 4.5/5
- Reviews
- 13,582
- Age
- 12y ago
Faith In Nature Natural Lavender & Geranium Shampoo Balancing for Normal Hair & Scalp Vegan & Cruelty Free No SLS Silcones or Parabens 400ml
- Price
- £3.90
- Rating
- 4.5/5
- Reviews
- 13,582
- Age
- 19y ago
Faith In Nature Natural Rosemary Shampoo Stimulating for Normal Hair & Scalp Vegan & Cruelty Free No SLS Silciones or Parabens 400ml
- Price
- £4.30
- Rating
- 4.5/5
- Reviews
- 13,582
- Age
- 17y ago
Faith In Nature Natural Grapefruit & Orange Shampoo Purifying For Oily Hair & Scalp Vegan & Cruelty Free No SLS Silicones or Parabens 400ml
- Price
- £3.91
- Rating
- 4.5/5
- Reviews
- 13,596
- Age
- 13y ago
Sukin Natural Balance Shampoo 500ml - maintains naturally balanced hair - with an infusion of baobab burdock & nettle extracts; cruelty free & vegan friendly.
- Price
- £3.74
- Rating
- 4.4/5
- Reviews
- 713
- Age
- 8y ago
Trending
90-day click momentum
Faith In Nature Natural Jojoba Shampoo Smoothing for Dry Hair & Scalp Vegan & Cruelty Free No SLS Silicones or Parabens 400ml
- Price
- £4.15
- Rating
- 4.5/5
- Reviews
- 13,596
- Age
- 19y ago
Faith In Nature Organic Aloe Vera Shampoo Soothing for Normal Hair & Scalp Vegan & Cruelty Free No SLS Silicones or Parabens 400ml
- Price
- £4.19
- Rating
- 4.5/5
- Reviews
- 13,582
- Age
- 19y ago
Faith In Nature Natural Lavender & Geranium Shampoo Balancing for Normal Hair & Scalp Vegan & Cruelty Free No SLS Silcones or Parabens 400ml
- Price
- £3.90
- Rating
- 4.5/5
- Reviews
- 13,582
- Age
- 19y ago
Faith In Nature 1L Natural Grapefruit & Orange Shampoo Purifying For Oily Hair & Scalp Vegan & Cruelty Free No SLS Silicones or Parabens Family Sized
- Price
- £9.35
- Rating
- 4.6/5
- Reviews
- 577
- Age
- 3y ago
Faith In Nature Natural Wild Rose Shampoo Nourishing for Normal Hair & Scalp Vegan & Cruelty Free No SLS Silicones or Parabens 400ml
- Price
- £4.21
- Rating
- 4.5/5
- Reviews
- 13,596
- Age
- 6y ago
Newest
by launch date
Faith In Nature 1L Natural Rosemary Shampoo Stimulating for Normal Hair & Scalp Vegan & Cruelty Free No SLS Silciones or Parabens Family Size
- Price
- £9.30
- Rating
- 4.6/5
- Reviews
- 577
- Age
- 1y ago
Faith In Nature - Natural Shampoo Aluminium Bottle - Vegan & Cruelty Free No SLS or Parabens - 500ml Lavender & Geranium
- Price
- £4.05
- Rating
- 4.5/5
- Reviews
- 445
- Age
- 2y ago
Faith In Nature 1L Natural Grapefruit & Orange Shampoo Purifying For Oily Hair & Scalp Vegan & Cruelty Free No SLS Silicones or Parabens Family Sized
- Price
- £9.35
- Rating
- 4.6/5
- Reviews
- 577
- Age
- 3y ago
Faith In Nature 1L Natural Shea & Argan Shampoo Moisturising for Curly Hair & Dry Scalp Vegan & Cruelty Free No SLS Silicones or Parabens Family Sized
- Price
- £8.62
- Rating
- 4.6/5
- Reviews
- 577
- Age
- 3y ago
Faith In Nature 1L Natural Lavender & Geranium Shampoo Balancing for Normal Hair & Scalp Vegan & Cruelty Free No SLS Silcones or Parabens Family Sized
- Price
- £7.92
- Rating
- 4.6/5
- Reviews
- 577
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 falling
Sellers
61
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
52%
Top 20: 89%
Open market
0%
- FAITH IN NATURE84%
- Sukin13%
- Native1%
- Miniml1%
Natural Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 2.5×
Top Natural Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- faith in nature shampoo337K/yr
- natural shampoo81K/yr
- sukin shampoo58K/yr
- organic shampoo47K/yr
- sulphate and silicone free shampoo20K/yr
- chemical free shampoo11K/yr
- shampoo natural8K/yr
- shampoo faith in nature7K/yr
- faith in nature coconut shampoo7K/yr
- sukin shampoo and conditioner7K/yr
What reviews say buyers love and hate about Natural Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Smells lush”
“quality arrived quickly”
“Good price”
“Feels good”
“Cleans hair well”
What buyers complain about
54% of reviews“Smells disgusting”
“A little drying”
“has 3 known irritants”
“too expensive for what you get”
“It made my hair awful, so greasy and unmanageable”
Natural Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
7%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Natural Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
