Natural Shampoo
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Natural Shampoo is a Maybe.
- Flapen Score
- 52 / 100Top 26% of 2,481 Beauty niches · +5 vs the category median of 4752
- Market size
- £661K/yr624K searches / yr
- 90-day growth
- +7.5%search demand this quarter
- Competition
- 52%top-5 click share · 4 brands · 61 sellers
Flapen Score
Natural Shampoo against its category
The dotted line is the Beauty average. Past it, Natural Shampoo is stronger. Inside it, weaker.
Market
The Natural Shampoo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Natural Shampoo 624K times last year and spent an estimated £661K. All 4 brands take every click. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 13.5% of those searches ended in a purchase.
Shoppers searched for this 624K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £661K a year.
- Searches, last 12 months
- 624K
- Growth, 90 days vs prior 90
- +7.5%
- Conversion, latest week
- 13.5%
- Market size, estimated
- £661Ka year
- Peak month
- June2.5× the quietest month
- Top search term
- faith in nature shampoo337K searches a year
02 · Price
A sale here is worth £7.86.
Listings sell for £7.86 on average, from £2.94 to £27.20. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £7.86 that is £16K to £20K a year per listing.
- Average price
- £7.86under the $15 to $100 sweet spot
- Price range
- £2.94–£27.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £16K–£20K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #146 within Shampoos & Conditioners. It carries 5,625 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #146in Shampoos & Conditioners
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,625per listing
- Listings tracked
- 29
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Natural Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Faith In Nature Organic Coconut Shampoo Hydrating for Dry Hair & Scalp Vegan & Cruelty Free No SLS Silcones or Parabens 400ml
- Price
- £3.87
- Rating
- 4.5/5
- Reviews
- 13,582
- Age
- 12y ago

Faith In Nature Natural Lavender & Geranium Shampoo Balancing for Normal Hair & Scalp Vegan & Cruelty Free No SLS Silcones or Parabens 400ml
- Price
- £3.90
- Rating
- 4.5/5
- Reviews
- 13,582
- Age
- 19y ago

Faith In Nature Natural Rosemary Shampoo Stimulating for Normal Hair & Scalp Vegan & Cruelty Free No SLS Silciones or Parabens 400ml
- Price
- £4.30
- Rating
- 4.5/5
- Reviews
- 13,582
- Age
- 17y ago

Faith In Nature Natural Grapefruit & Orange Shampoo Purifying For Oily Hair & Scalp Vegan & Cruelty Free No SLS Silicones or Parabens 400ml
- Price
- £3.91
- Rating
- 4.5/5
- Reviews
- 13,596
- Age
- 13y ago

Sukin Natural Balance Shampoo 500ml - maintains naturally balanced hair - with an infusion of baobab burdock & nettle extracts; cruelty free & vegan friendly.
- Price
- £3.74
- Rating
- 4.4/5
- Reviews
- 713
- Age
- 8y ago
Trending
estimated 90-day click momentum
Faith In Nature Natural Jojoba Shampoo Smoothing for Dry Hair & Scalp Vegan & Cruelty Free No SLS Silicones or Parabens 400ml
- Price
- £4.15
- Rating
- 4.5/5
- Reviews
- 13,596
- Age
- 19y ago

Faith In Nature Organic Aloe Vera Shampoo Soothing for Normal Hair & Scalp Vegan & Cruelty Free No SLS Silicones or Parabens 400ml
- Price
- £4.19
- Rating
- 4.5/5
- Reviews
- 13,582
- Age
- 19y ago

Faith In Nature Natural Lavender & Geranium Shampoo Balancing for Normal Hair & Scalp Vegan & Cruelty Free No SLS Silcones or Parabens 400ml
- Price
- £3.90
- Rating
- 4.5/5
- Reviews
- 13,582
- Age
- 19y ago

Faith In Nature 1L Natural Grapefruit & Orange Shampoo Purifying For Oily Hair & Scalp Vegan & Cruelty Free No SLS Silicones or Parabens Family Sized
- Price
- £9.35
- Rating
- 4.6/5
- Reviews
- 577
- Age
- 3y ago

Faith In Nature Natural Wild Rose Shampoo Nourishing for Normal Hair & Scalp Vegan & Cruelty Free No SLS Silicones or Parabens 400ml
- Price
- £4.21
- Rating
- 4.5/5
- Reviews
- 13,596
- Age
- 6y ago
Newest
by launch date
Faith In Nature 1L Natural Rosemary Shampoo Stimulating for Normal Hair & Scalp Vegan & Cruelty Free No SLS Silciones or Parabens Family Size
- Price
- £9.30
- Rating
- 4.6/5
- Reviews
- 577
- Age
- 1y ago

Faith In Nature - Natural Shampoo Aluminium Bottle - Vegan & Cruelty Free No SLS or Parabens - 500ml Lavender & Geranium
- Price
- £4.05
- Rating
- 4.5/5
- Reviews
- 445
- Age
- 2y ago

Faith In Nature 1L Natural Grapefruit & Orange Shampoo Purifying For Oily Hair & Scalp Vegan & Cruelty Free No SLS Silicones or Parabens Family Sized
- Price
- £9.35
- Rating
- 4.6/5
- Reviews
- 577
- Age
- 3y ago

Faith In Nature 1L Natural Shea & Argan Shampoo Moisturising for Curly Hair & Dry Scalp Vegan & Cruelty Free No SLS Silicones or Parabens Family Sized
- Price
- £8.62
- Rating
- 4.6/5
- Reviews
- 577
- Age
- 3y ago

Faith In Nature 1L Natural Lavender & Geranium Shampoo Balancing for Normal Hair & Scalp Vegan & Cruelty Free No SLS Silcones or Parabens Family Sized
- Price
- £7.92
- Rating
- 4.6/5
- Reviews
- 577
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
61
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 89%
Open market
0%
- FAITH IN NATURE84%
- Sukin13%
- Native1%
- Miniml1%
Demand
Natural Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.5×
Search terms
Top Natural Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- faith in nature shampoo337K/yr
- natural shampoo81K/yr
- sukin shampoo58K/yr
- organic shampoo47K/yr
- sulphate and silicone free shampoo20K/yr
- chemical free shampoo11K/yr
- shampoo natural8K/yr
- shampoo faith in nature7K/yr
- faith in nature coconut shampoo7K/yr
- sukin shampoo and conditioner7K/yr
Reviews and returns
What reviews say buyers love and hate about Natural Shampoo
We read the reviews and the return reasons for every product selling here.
“Smells disgusting”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Natural Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









