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Natural Shampoo

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Natural Shampoo is a Maybe.

Flapen Score
52
52 / 100
Top 26% of 2,481 Beauty niches · +5 vs the category median of 47
Market size
£661K/yr624K searches / yr
90-day growth
+7.5%search demand this quarter
Competition
52%top-5 click share · 4 brands · 61 sellers

Flapen Score

Natural Shampoo against its category

The dotted line is the Beauty average. Past it, Natural Shampoo is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Natural Shampoo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Natural Shampoo 624K times last year and spent an estimated £661K. All 4 brands take every click. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 13.5% of those searches ended in a purchase.

Shoppers searched for this 624K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £661K a year.

Searches, last 12 months
624K
Growth, 90 days vs prior 90
+7.5%
Conversion, latest week
13.5%
Market size, estimated
£661Ka year
Peak month
June2.5× the quietest month
Top search term
faith in nature shampoo337K searches a year

02 · Price

A sale here is worth £7.86.

Listings sell for £7.86 on average, from £2.94 to £27.20. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £7.86 that is £16K to £20K a year per listing.

Average price
£7.86under the $15 to $100 sweet spot
Price range
£2.94–£27.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£16K–£20K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #146 within Shampoos & Conditioners. It carries 5,625 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#146in Shampoos & Conditioners
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,625per listing
Listings tracked
29

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Natural Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

61

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 89%

Open market

0%

  • Brand 184%
  • Brand 213%
  • Brand 31%
  • Brand 41%

Demand

Natural Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.5×

Search terms

Top Natural Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • faith in nature shampoo337K/yr
  • natural shampoo81K/yr
  • sukin shampoo58K/yr
  • organic shampoo47K/yr
  • sulphate and silicone free shampoo20K/yr
  • chemical free shampoo11K/yr
  • shampoo natural8K/yr
  • shampoo faith in nature7K/yr
  • faith in nature coconut shampoo7K/yr
  • sukin shampoo and conditioner7K/yr

Reviews and returns

What reviews say buyers love and hate about Natural Shampoo

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Smell”
11%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Smells disgusting”
A buyer, on “Smell”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Natural Shampoo questions

Answered from the same tracked data.