Natural Moisturiser
FailThe top 5 brands take 100% of clicks, so Natural Moisturiser is a Fail.
- Flapen Score
- 42 / 100Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 4742
- Market size
- £1.2M/yr911K searches / yr
- 90-day growth
- -7.2%search demand this quarter
- Competition
- 85%top-5 click share · 1 brands · 88 sellers
Flapen Score
Natural Moisturiser against its category
The dotted line is the Beauty average. Past it, Natural Moisturiser is stronger. Inside it, weaker.
Market
The Natural Moisturiser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Natural Moisturiser 911K times last year and spent an estimated £1.2M. One brand takes every click. Demand peaks in Jun–Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 14.4% of those searches ended in a purchase.
Shoppers searched for this 911K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.
- Searches, last 12 months
- 911K
- Growth, 90 days vs prior 90
- -7.2%
- Conversion, latest week
- 14.4%
- Market size, estimated
- £1.2Ma year
- Peak month
- June2.4× the quietest month
- Top search term
- weleda318K searches a year
02 · Price
A sale here is worth £8.80.
Listings sell for £8.80 on average, from £4.93 to £13.62. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 10,000 to 12,500 of them. At £8.80 that is £88K to £110K a year per listing.
- Average price
- £8.80under the $15 to $100 sweet spot
- Price range
- £4.93–£13.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £88K–£110K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #57 within Body. It carries 10,460 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #57in Body
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 10,460per listing
- Listings tracked
- 10
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Natural Moisturiser products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Weleda Skin Food Dry Skin Moisturiser Moisturising Cream & Primer Face & Body For Men & Women Multiple Uses 100% Certified Natural Organic 75ml
- Price
- £7.42
- Rating
- 4.6/5
- Reviews
- 35,009
- Age
- 18y ago

Weleda Skin Food Light Dry Skin Moisturiser Moisturising Cream & Primer Face & Body For Men & Women Multiple Uses 100% Certified Natural Organic 75ml
- Price
- £7.73
- Rating
- 4.6/5
- Reviews
- 12,416
- Age
- 7y ago

Weleda Skin Food Dry Skin Moisturiser Moisturising Cream & Primer Face & Body For Men & Women Multiple Uses 100% Certified Natural Organic 30ml
- Price
- £4.93
- Rating
- 4.5/5
- Reviews
- 3,360
- Age
- 12y ago

Weleda Skin Food Face Day Cream Face Moisturiser for Dry Skin Moisturising Cream For Men & Women 100% Certified Natural Organic Dermatologically Tested 40ml
- Price
- £8.07
- Rating
- 4.6/5
- Reviews
- 5,138
- Age
- 3y ago

Weleda Skin Food Twin Pack Dry Skin Moisturiser Moisturising Cream & Primer Face & Body For Men & Women Multiple Uses Certified Natural 2 x 75ml
- Price
- £13.62
- Rating
- 4.6/5
- Reviews
- 35,009
- Age
- 1y ago
Trending
estimated 90-day click momentum
Weleda Skin Food Twin Pack Dry Skin Moisturiser Moisturising Cream & Primer Face & Body For Men & Women Multiple Uses Certified Natural 2 x 75ml
- Price
- £13.62
- Rating
- 4.6/5
- Reviews
- 35,009
- Age
- 1y ago

Weleda Skin Food Body Lotion Dry Skin Body Moisturiser with Phyto-Squalan Moisturising Cream For Men & Women Certified Natural Vegan 250ml
- Price
- £9.32
- Rating
- 4.5/5
- Reviews
- 1,584
- Age
- 11mo ago

Weleda Skin Food Dry Skin Moisturiser Moisturising Cream & Primer Face & Body For Men & Women Multiple Uses 100% Certified Natural Organic 30ml
- Price
- £4.93
- Rating
- 4.5/5
- Reviews
- 3,360
- Age
- 12y ago

Weleda Skin Food Face Day Cream Face Moisturiser for Dry Skin Moisturising Cream For Men & Women 100% Certified Natural Organic Dermatologically Tested 40ml
- Price
- £8.07
- Rating
- 4.6/5
- Reviews
- 5,138
- Age
- 3y ago

Weleda Skin Food Glow Face Serum Drops Facial Serum with Liquorice Reduces Pigmentation Glow Booster 100% Certified Natural Organic Vegan 30ml
- Price
- £8.83
- Rating
- 4.5/5
- Reviews
- 163
- Age
- 11mo ago
Newest
by launch date
Weleda Skin Food Glow Face Serum Drops Facial Serum with Liquorice Reduces Pigmentation Glow Booster 100% Certified Natural Organic Vegan 30ml
- Price
- £8.83
- Rating
- 4.5/5
- Reviews
- 163
- Age
- 11mo ago

Weleda Skin Food Body Lotion Dry Skin Body Moisturiser with Phyto-Squalan Moisturising Cream For Men & Women Certified Natural Vegan 250ml
- Price
- £9.32
- Rating
- 4.5/5
- Reviews
- 1,584
- Age
- 11mo ago

Weleda Face Serum with Skin Food 30ml
- Price
- £9.93
- Rating
- 4.5/5
- Reviews
- 1,155
- Age
- 11mo ago

Weleda Skin Food Twin Pack Dry Skin Moisturiser Moisturising Cream & Primer Face & Body For Men & Women Multiple Uses Certified Natural 2 x 75ml
- Price
- £13.62
- Rating
- 4.6/5
- Reviews
- 35,009
- Age
- 1y ago

Weleda Skin Food Face Day Cream Face Moisturiser for Dry Skin Moisturising Cream For Men & Women 100% Certified Natural Organic Dermatologically Tested 40ml
- Price
- £8.07
- Rating
- 4.6/5
- Reviews
- 5,138
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
88
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
0%
- WELEDA100%
- Open — no brand owns it (0%)
Demand
Natural Moisturiser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov · busiest ÷ quietest = 2.4×
Search terms
Top Natural Moisturiser search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- weleda318K/yr
- weleda skin food face255K/yr
- weleda skin food137K/yr
- skin food65K/yr
- skin food weleda36K/yr
- sukin moisturiser21K/yr
- natural moisturiser14K/yr
- skinfood11K/yr
- welda9K/yr
- weleda moisturiser6K/yr
Reviews and returns
What reviews say buyers love and hate about Natural Moisturiser
We read the reviews and the return reasons for every product selling here.
“not moisturising”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Natural Moisturiser questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









