natural moisturiser
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Market size
Great£1.2M£1.2M/yr · 911K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.80avg listing price — sweet spot $15–$100
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Review moat
Bad10,459.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.93–£13.62cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, natural moisturiser is a £1.2M/yr Amazon United Kingdom market (911K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Nov. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
natural moisturiser market data
- Units sold / yr
- 125K–150K
- avg 10,000–12,500/product
- Revenue / yr
- £1.1M–£1.3M
- units × avg price
- Conversion rate
- 14.4%
- Avg BSR
- #57
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
88
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- WELEDA100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.Peak months: Jun, Nov · busiest ÷ quietest = 2.4×
Top natural moisturiser search terms
- weleda318K/yr
- weleda skin food face255K/yr
- weleda skin food137K/yr
- skin food65K/yr
- skin food weleda36K/yr
- sukin moisturiser21K/yr
- natural moisturiser14K/yr
- skinfood11K/yr
- welda9K/yr
- weleda moisturiser6K/yr
Top natural moisturiser products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Weleda Skin Food Dry Skin Moisturiser Moisturising Cream & Primer Face & Body For Men & Women Multiple Uses 100% Certified Natural Organic 75ml
WELEDA£7.424.6★35,009 rev
Weleda Skin Food Light Dry Skin Moisturiser Moisturising Cream & Primer Face & Body For Men & Women Multiple Uses 100% Certified Natural Organic 75ml
WELEDA£7.734.6★12,416 rev
Weleda Skin Food Dry Skin Moisturiser Moisturising Cream & Primer Face & Body For Men & Women Multiple Uses 100% Certified Natural Organic 30ml
WELEDA£4.934.5★3,360 rev
Weleda Skin Food Face Day Cream Face Moisturiser for Dry Skin Moisturising Cream For Men & Women 100% Certified Natural Organic Dermatologically Tested 40ml
WELEDA£8.074.6★5,138 rev
Weleda Skin Food Twin Pack Dry Skin Moisturiser Moisturising Cream & Primer Face & Body For Men & Women Multiple Uses Certified Natural 2 x 75ml
WELEDA£13.624.6★35,009 rev
Newest
by launch date
Weleda Skin Food Glow Face Serum Drops Facial Serum with Liquorice Reduces Pigmentation Glow Booster 100% Certified Natural Organic Vegan 30ml
WELEDA£8.83163 rev
Weleda Skin Food Body Lotion Dry Skin Body Moisturiser with Phyto-Squalan Moisturising Cream For Men & Women Certified Natural Vegan 250ml
WELEDA£9.321,584 rev
Weleda Face Serum with Skin Food 30ml
WELEDA£9.931,155 rev
Weleda Skin Food Twin Pack Dry Skin Moisturiser Moisturising Cream & Primer Face & Body For Men & Women Multiple Uses Certified Natural 2 x 75ml
WELEDA£13.6235,009 rev
Weleda Skin Food Face Day Cream Face Moisturiser for Dry Skin Moisturising Cream For Men & Women 100% Certified Natural Organic Dermatologically Tested 40ml
WELEDA£8.075,138 rev
Trending
90-day click momentumWeleda Skin Food Twin Pack Dry Skin Moisturiser Moisturising Cream & Primer Face & Body For Men & Women Multiple Uses Certified Natural 2 x 75ml
WELEDA£13.624.6★
Weleda Skin Food Body Lotion Dry Skin Body Moisturiser with Phyto-Squalan Moisturising Cream For Men & Women Certified Natural Vegan 250ml
WELEDA£9.324.5★
Weleda Skin Food Dry Skin Moisturiser Moisturising Cream & Primer Face & Body For Men & Women Multiple Uses 100% Certified Natural Organic 30ml
WELEDA£4.934.5★
Weleda Skin Food Face Day Cream Face Moisturiser for Dry Skin Moisturising Cream For Men & Women 100% Certified Natural Organic Dermatologically Tested 40ml
WELEDA£8.074.6★
Weleda Skin Food Glow Face Serum Drops Facial Serum with Liquorice Reduces Pigmentation Glow Booster 100% Certified Natural Organic Vegan 30ml
WELEDA£8.834.5★
What buyers say about natural moisturiser
What buyers praise and complain about, mined from review topics.What buyers love
“Good moisturiser”
“Great fragrance too”
“Feels good on skin”
“Its also very affordable for the quality”
“Good Value for Money”
“Very moisturising and great for dry skin”
“my skin is soft”
“It glows”
“absorbed well”
“It has a lovely consistency”
What buyers complain about
“not moisturising”
“Goes on quite thick”
“Feels bit greasy”
“skin felt tacky to touch”
“Sadly, I don't think it penetrates parched/dry to very dry skin”
“Only thing is that it feels a bit sticky when applying”
“The smell of this cream I found horrible”
“Quite a small pot so doesnt last long”
“Terrible cream”
“Quite heavy”
Common questions
- Is natural moisturiser profitable to sell on Amazon United Kingdom?
- The niche generates £1.2M/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the natural moisturiser niche?
- 1 brands and 88 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in natural moisturiser?
- Top complaints mined from reviews: Moist/Dry, Thickness, Oily/Greasy. The return rate is 0.0%.
- When does demand for natural moisturiser peak?
- Demand peaks in Jun–Nov; the busiest month runs 2.4× the quietest.
- What does it cost to enter the natural moisturiser niche?
- Listings span £4.93–£13.62; the average listing price is £8.80 (sweet spot $15–$100). The average incumbent carries 10,460 reviews — the moat a new listing must climb.