Natural Hair Dye

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months

163K

Growth, 90 days vs prior 90

-0.5%

Conversion, latest week

3.4%

Market size, estimated

£54Ka year

Top search term

naturtint permanent hair colour25K searches a year

Listings sell for £9.55 on average, from £5.11 to £16.55. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.55 that is £955 to £2K a year per listing.

Average price

£9.55under the $15 to $100 sweet spot

Price range

£5.11–£16.55

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

£955–£2K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

76% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #135 within Hair Colour. It carries 4,378 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

86%

Out of stock, average day

2.0%

Average rank

#135in Hair Colour

Average rating

4.12 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,378per listing

Listings tracked

49

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

70 months