Natural Hair Dye
a small market ($54K/yr) — Natural Hair Dye doesn't clear our bar today.
Flapen Score
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Is Natural Hair Dye profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Natural Hair Dye is a £54K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 46/100.
Natural Hair Dye: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -0.5% over the last 90 days and 3.4% of searches end in a purchase.
£54K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 49 products
Top Natural Hair Dye products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Its Pure Organic Herbal Hair Dye in Dark Brown 110g
- Price
- £11.56
- Rating
- 3.9/5
- Reviews
- 2,253
- Age
- 12y ago
Its Pure Organic Herbal Hair Dye in Natural Brown 110g
- Price
- £11.56
- Rating
- 3.9/5
- Reviews
- 2,253
- Age
- 12y ago
Its Pure Organic Herbal Hair Dye in Very Dark Brown 110g
- Price
- £11.59
- Rating
- 3.9/5
- Reviews
- 2,253
- Age
- 10y ago
Naturtint Permanent Hair Colour Gel 3N Dark Chestnut Brown Plant Enriched Biobased Ammonia Free Long Lasting Grey Coverage and Radiant Colour Nourishment and Protection
- Price
- £9.03
- Rating
- 4.3/5
- Reviews
- 9,244
- Age
- 17y ago
Herbatint | Hair Dye 4C Ash Chestnut
- Price
- £11.46
- Rating
- 4.3/5
- Reviews
- 6,776
- Age
- 16y ago
Trending
90-day click momentum
Naturtint Permanent Hair Colour Gel 2WN Radiant Nature Brown-Black Plant Enriched Biobased Ammonia Free Long Lasting Grey Coverage and Radiant Colour Nourishment and Protection
- Price
- £9.66
- Rating
- 4.1/5
- Reviews
- 2,618
- Age
- 2y ago
Naturtint Permanent Hair Colour Gel 7.46 Arizona Copper Plant Enriched Biobased Ammonia Free Long Lasting Grey Coverage and Radiant Colour Nourishment and Protection
- Price
- £12.02
- Rating
- 4.3/5
- Reviews
- 9,244
- Age
- 17y ago
Naturtint Permanent Hair Colour Gel 4NC Deep Cappuccino Brown Plant Enriched Biobased Ammonia Free Long Lasting Grey Coverage and Radiant Colour Nourishment and Protection
- Price
- £9.43
- Rating
- 4.1/5
- Reviews
- 2,618
- Age
- 3y ago
Naturtint Permanent Hair Colour Gel 6.66 Fireland Plant Enriched Biobased Ammonia Free Long Lasting Grey Coverage and Radiant Colour Nourishment and Protection
- Price
- £8.99
- Rating
- 4.3/5
- Reviews
- 9,244
- Age
- 17y ago
Garnier GOOD Permanent Hair Dye 4.0 Cacao Brown. Achieve 100% grey coverage and 8-week colour. No ammonia vegan shea butter formula offers rich natural tones for all hair types.
- Price
- £6.83
- Rating
- 4.4/5
- Reviews
- 180
- Age
- 3y ago
Newest
by launch dateNaturtint Permanent Hair Colour Gel 2WN Radiant Nature Brown-Black Plant Enriched Biobased Ammonia Free Long Lasting Grey Coverage and Radiant Colour Nourishment and Protection
- Price
- £9.66
- Rating
- 4.1/5
- Reviews
- 2,618
- Age
- 2y ago
Naturtint Permanent Hair Colour Gel 5W Radiant Medium Brown Plant Enriched Biobased Ammonia Free Long Lasting Grey Coverage and Radiant Colour Nourishment and Protection
- Price
- £9.63
- Rating
- 4.1/5
- Reviews
- 2,618
- Age
- 2y ago
Garnier GOOD Permanent Hair Dye 4.0 Cacao Brown. Achieve 100% grey coverage and 8-week colour. No ammonia vegan shea butter formula offers rich natural tones for all hair types.
- Price
- £6.83
- Rating
- 4.4/5
- Reviews
- 180
- Age
- 3y ago
Naturtint Permanent Hair Colour Gel 4NC Deep Cappuccino Brown Plant Enriched Biobased Ammonia Free Long Lasting Grey Coverage and Radiant Colour Nourishment and Protection
- Price
- £9.43
- Rating
- 4.1/5
- Reviews
- 2,618
- Age
- 3y ago
Its Pure Natural Hair Dye - Organic Henna & Indigo Hair Colour 200g
- Price
- £10.99
- Rating
- 4.4/5
- Reviews
- 593
- Age
- 7y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
Brands
13 falling
Sellers
103
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
39%
Top 20: 70%
Open market
9%
- Naturtint37%
- It's Pure35%
- Herbatint6%
- Herbal Time5%
- Olia4%
- Garnier3%
- Open — no brand owns it (7 brands, 9%)
Natural Hair Dye demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Natural Hair Dye search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- naturtint permanent hair colour25K/yr
- natural hair dye29K/yr
- naturtint16K/yr
- ppd free hair dye19K/yr
- natural hair dye no chemicals14K/yr
- naturtint hair dye11K/yr
- organic hair dye12K/yr
- its pure organic hair dye8K/yr
- herbal hair dye5K/yr
- organic hair colour4K/yr
What reviews say buyers love and hate about Natural Hair Dye
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Beautiful colour”
“Great productb”
“Easy to use”
“Very good colourant”
“Excellent coverage”
What buyers complain about
64% of reviews“Way too Dark”
“Allergic reaction”
“This isn't easy for home hair dye”
“It also doesnt smell very nice even after washing”
“Definitely NOT worth the price”
Natural Hair Dye return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
51%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Natural Hair Dye questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
