natural hair dye
Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.55avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Review moat
Bad4,378.39avg incumbent reviews — the moat a new listing must climb
Price range
Bad£5.11–£16.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£54K£54K/yr · 163K searches
According to Flapen's Amazon United Kingdom niche tracking, natural hair dye is a £54K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 46/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
natural hair dye market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £48K–£57K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #135
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 76%
- Out of stock
- 2.0%
- Avg brand age
- 70 months
- Avg seller age
- 156 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
103
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
39%
Top 20: 70%
Open market
9%
- Naturtint37%
- It's Pure35%
- Herbatint6%
- Herbal Time5%
- Olia4%
- Garnier3%
- Open — no brand owns it (7 brands, 9%)
Demand
Weekly Amazon search volume, last 41 weeks — -0.5% search growth over the last 90 days.Top natural hair dye search terms
- naturtint permanent hair colour25K/yr
- natural hair dye29K/yr
- naturtint16K/yr
- ppd free hair dye19K/yr
- natural hair dye no chemicals14K/yr
- naturtint hair dye11K/yr
- organic hair dye12K/yr
- its pure organic hair dye8K/yr
- herbal hair dye5K/yr
- organic hair colour4K/yr
Top natural hair dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Its Pure Organic Herbal Hair Dye in Dark Brown 110g
It's Pure£11.563.9★2,253 rev
Its Pure Organic Herbal Hair Dye in Natural Brown 110g
It's Pure£11.563.9★2,253 rev
Its Pure Organic Herbal Hair Dye in Very Dark Brown 110g
It's Pure£11.593.9★2,253 rev
Naturtint Permanent Hair Colour Gel 3N Dark Chestnut Brown Plant Enriched Biobased Ammonia Free Long Lasting Grey Coverage and Radiant Colour Nourishment and Protection
Naturtint£9.034.3★9,244 rev
Herbatint | Hair Dye 4C Ash Chestnut
Herbatint£11.464.3★6,776 rev
Newest
by launch date
Naturtint Permanent Hair Colour Gel 2WN Radiant Nature Brown-Black Plant Enriched Biobased Ammonia Free Long Lasting Grey Coverage and Radiant Colour Nourishment and Protection
Naturtint£9.662,618 rev
Naturtint Permanent Hair Colour Gel 5W Radiant Medium Brown Plant Enriched Biobased Ammonia Free Long Lasting Grey Coverage and Radiant Colour Nourishment and Protection
Naturtint£9.632,618 rev
Garnier GOOD Permanent Hair Dye 4.0 Cacao Brown. Achieve 100% grey coverage and 8-week colour. No ammonia vegan shea butter formula offers rich natural tones for all hair types.
Garnier£6.83180 rev
Naturtint Permanent Hair Colour Gel 4NC Deep Cappuccino Brown Plant Enriched Biobased Ammonia Free Long Lasting Grey Coverage and Radiant Colour Nourishment and Protection
Naturtint£9.432,618 rev
Its Pure Natural Hair Dye - Organic Henna & Indigo Hair Colour 200g
It's Pure£10.99593 rev
Trending
90-day click momentumNaturtint Permanent Hair Colour Gel 2WN Radiant Nature Brown-Black Plant Enriched Biobased Ammonia Free Long Lasting Grey Coverage and Radiant Colour Nourishment and Protection
Naturtint£9.664.1★
Naturtint Permanent Hair Colour Gel 7.46 Arizona Copper Plant Enriched Biobased Ammonia Free Long Lasting Grey Coverage and Radiant Colour Nourishment and Protection
Naturtint£12.024.3★
Naturtint Permanent Hair Colour Gel 4NC Deep Cappuccino Brown Plant Enriched Biobased Ammonia Free Long Lasting Grey Coverage and Radiant Colour Nourishment and Protection
Naturtint£9.434.1★
Naturtint Permanent Hair Colour Gel 6.66 Fireland Plant Enriched Biobased Ammonia Free Long Lasting Grey Coverage and Radiant Colour Nourishment and Protection
Naturtint£8.994.3★
Garnier GOOD Permanent Hair Dye 4.0 Cacao Brown. Achieve 100% grey coverage and 8-week colour. No ammonia vegan shea butter formula offers rich natural tones for all hair types.
Garnier£6.834.4★
What buyers say about natural hair dye
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colour”
“Great productb”
“Easy to use”
“Very good colourant”
“Excellent coverage”
“Easy application”
“No allergies”
“Smells nice”
“As advertised”
“Good value”
What buyers complain about
“Way too Dark”
“Allergic reaction”
“This isn't easy for home hair dye”
“It also doesnt smell very nice even after washing”
“Definitely NOT worth the price”
“doesn't last”
“Didn't work”
“Not covering”
“Not a natural product”
“Break your hair”
Top return reasons
Common questions
- Is natural hair dye profitable to sell on Amazon United Kingdom?
- The niche generates £54K/yr across 49 tracked products. 90-day search growth is -0.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the natural hair dye niche?
- 13 brands and 103 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in natural hair dye?
- Top complaints mined from reviews: Color, Allergies, Suitability Colored Hair. The return rate is 0.1%.
- What does it cost to enter the natural hair dye niche?
- Listings span £5.11–£16.55; the average listing price is £9.55 (sweet spot $15–$100). The average incumbent carries 4,378 reviews — the moat a new listing must climb.