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Natural Deodorant Men

Maybe

Buyers convert on 18.3% of searches. But the top 5 brands take 95% of clicks, so Natural Deodorant Men is a Maybe.

Flapen Score
53
53 / 100
Top 22% of 2,481 Beauty niches · +6 vs the category median of 47
Market size
£194K/yr135K searches / yr
90-day growth
+17.8%search demand this quarter
Competition
61%top-5 click share · 8 brands · 44 sellers

Flapen Score

Natural Deodorant Men against its category

The dotted line is the Beauty average. Past it, Natural Deodorant Men is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Natural Deodorant Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Natural Deodorant Men 135K times last year and spent an estimated £194K. The top 5 brands take 95% of clicks. Demand peaks in Jul–Aug. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 18.3% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.3% of those searches ended in a purchase. Searches in the last 90 days moved +17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £194K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
+17.8%
Conversion, latest week
18.3%
Market size, estimated
£194Ka year
Peak month
August2.1× the quietest month
Top search term
bulldog deodorant for men39K searches a year

02 · Price

A sale here is worth £7.83.

Listings sell for £7.83 on average, from £2.69 to £25.38. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £7.83 that is £8K to £10K a year per listing.

Average price
£7.83under the $15 to $100 sweet spot
Price range
£2.69–£25.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£8K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #128 within Bath & Body. It carries 3,105 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#128in Bath & Body
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,105per listing
Listings tracked
18

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
74 months

Products

Top Natural Deodorant Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

44

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

3%

  • Brand 168%
  • Brand 215%
  • Brand 38%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Natural Deodorant Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KBlack Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.1×

Search terms

Top Natural Deodorant Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bulldog deodorant for men39K/yr
  • natural deodorant men32K/yr
  • mens natural deodorant19K/yr
  • bulldog deodorant11K/yr
  • bull dog deodorant for men11K/yr
  • natural deodorant for men6K/yr
  • organic deodorant men6K/yr
  • bulldog roll on deodorant for men3K/yr
  • natural roll on deodorant for men3K/yr
  • bulldog deodorant for men roll on3K/yr

Reviews and returns

What reviews say buyers love and hate about Natural Deodorant Men

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Smell”
25%of negative reviews mention “Smell”
0.1%of orders come back
“No scent at all”
A buyer, on “Smell”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Natural Deodorant Men questions

Answered from the same tracked data.