Natural Deodorant
a deep review moat (11,600 avg reviews) — Natural Deodorant doesn't clear our bar today.
Flapen Score
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Is Natural Deodorant profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Natural Deodorant is a £213K/yr Amazon United Kingdom market (390K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 49/100.
Natural Deodorant: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +4.6% over the last 90 days and 7.3% of searches end in a purchase.
£213K
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 18 products
Top Natural Deodorant products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Salt of the Earth - Natural Deodorant Roll On - Lavender & Vanilla - 100% Natural Origin Ingredients - Vegan -Suitable for Men Women & Kids - 75ml
- Price
- £4.47
- Rating
- 4.3/5
- Reviews
- 12,534
- Age
- 8y ago
Salt of the Earth - Natural Deodorant Roll On - Ocean & Coconut - 100% Natural Origin Ingredients - Vegan - Suitable for Men Women & Kids - 75ml
- Price
- £5.29
- Rating
- 4.3/5
- Reviews
- 12,534
- Age
- 6y ago
MooGoo Natural Deodorant Lemon Myrtle - Non-Irritating Bicarb & Aluminium-Free Roll-On Odour Control for Adults & Kids 60ml / 2 fl.oz.
- Price
- £5.74
- Rating
- 4.4/5
- Reviews
- 699
- Age
- 7y ago
Mitchum Women Natural Deodorant Stick Aluminium Free Vegan Cruelty Free 96% Natural Ingredients Eucalyptus Packaging May Vary
- Price
- £3.56
- Rating
- 4.0/5
- Reviews
- 3,234
- Age
- 5y ago
Salt of the Earth Natural Deodorant Crystal Classic - Fragrance Free - 90g
- Price
- £4.00
- Rating
- 4.3/5
- Reviews
- 9,981
- Age
- 14y ago
Trending
90-day click momentum
Fussy - Natural Refillable Deodorant - Mint Green Case & Variety Refill Pack (2 x 40g) Tropic Tonic & Wavy Days - Aluminium Free - 24 Hour Protection - Vegan & Cruelty Free - Natural & Effective
- Price
- £20.67
- Rating
- 4.2/5
- Reviews
- 113
- Age
- 11mo ago
Salt of the Earth - Natural Deodorant Roll On - Lavender & Vanilla - 100% Natural Origin Ingredients - Vegan -Suitable for Men Women & Kids - 75ml
- Price
- £4.47
- Rating
- 4.3/5
- Reviews
- 12,534
- Age
- 8y ago
Salt of the Earth - Natural Deodorant Roll On - Unscented - 100% Natural Origin Ingredients - Vegan - Suitable for Men Women & Kids - 75ml
- Price
- £3.95
- Rating
- 4.3/5
- Reviews
- 12,534
- Age
- 8y ago
The Natural Deodorant Co Active Deodorant Balm Mint + Eucalyptus 55g
- Price
- £10.42
- Rating
- 4.4/5
- Reviews
- 1,127
- Age
- 10y ago
MooGoo Natural Deodorant Lemon Myrtle - Non-Irritating Bicarb & Aluminium-Free Roll-On Odour Control for Adults & Kids 60ml / 2 fl.oz.
- Price
- £5.74
- Rating
- 4.4/5
- Reviews
- 699
- Age
- 7y ago
Newest
by launch dateFussy - Natural Refillable Deodorant - Mint Green Case & Variety Refill Pack (2 x 40g) Tropic Tonic & Wavy Days - Aluminium Free - 24 Hour Protection - Vegan & Cruelty Free - Natural & Effective
- Price
- £20.67
- Rating
- 4.2/5
- Reviews
- 113
- Age
- 11mo ago
Salt of the Earth - Natural Refillable Roll On Deodorant - Lavender & Vanilla - Vegan Formula with Long-Lasting Protection - Made in the UK - 75ml
- Price
- £5.10
- Rating
- 4.4/5
- Reviews
- 882
- Age
- 4y ago
The Ilex Wood Natural Deodorant Stick - Ylang Ylang & Cedarwood - 70ml
- Price
- £7.87
- Rating
- 4.1/5
- Reviews
- 6,011
- Age
- 4y ago
Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Santal & Vetiver
- Price
- £16.39
- Rating
- 4.0/5
- Reviews
- 15,997
- Age
- 5y ago
Mitchum Women Natural Deodorant Stick Aluminium Free Vegan Cruelty Free 96% Natural Ingredients Eucalyptus Packaging May Vary
- Price
- £3.56
- Rating
- 4.0/5
- Reviews
- 3,234
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
39
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
8%
- Salt Of the Earth55%
- the natural DEODORANT co10%
- MooGoo9%
- Mitchum8%
- The Ilex Wood7%
- Native3%
- Open — no brand owns it (3 brands, 8%)
Natural Deodorant demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.6×
Top Natural Deodorant search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- natural deodorant232K/yr
- natural deodorant for women41K/yr
- natural antiperspirant17K/yr
- moogoo deodorant15K/yr
- organic deodorant12K/yr
- salt of the earth deodorant roll on12K/yr
- non toxic deodorant7K/yr
- organic deodorant women8K/yr
- salt of the earth roll on deodorant4K/yr
- deodorant natural6K/yr
What reviews say buyers love and hate about Natural Deodorant
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Great fragrance”
“high feedback on it”
“Great value for money”
“it holds up well for everyday use”
“No irritation”
What buyers complain about
72% of reviews“Weird smell”
“causes rash”
“functionality terrible”
“Waste of money”
“It doesn't work for a few hours even”
Natural Deodorant return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
6%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Natural Deodorant questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
