Natural Deodorant

Shoppers searched for this 390K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £213K a year.

Searches, last 12 months

390K

Growth, 90 days vs prior 90

+4.6%

Conversion, latest week

7.3%

Market size, estimated

£213Ka year

Peak month

July1.6× the quietest month

Top search term

natural deodorant232K searches a year

Listings sell for £7.48 on average, from £2.82 to £20.67. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £7.48 that is £6K to £7K a year per listing.

Average price

£7.48under the $15 to $100 sweet spot

Price range

£2.82–£20.67

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

£6K–£7K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #19 within Bath & Body. It carries 11,600 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

1.2%

Average rank

#19in Bath & Body

Average rating

4.26 starsAmazon United Kingdom average 4.36 stars

Average reviews

11,600per listing

Listings tracked

18

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

68 months