Nail Varnish
Nail Varnish shows low returns (0.2%), but prices mostly outside the sweet spot ($2.76–$15.05) keeps it on the watch list.
Flapen Score
Top 26% of 2,481 Beauty niches · +5 vs the category median of 47
Is Nail Varnish profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Nail Varnish is a £533K/yr Amazon United Kingdom market (3.9M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 52/100.
Nail Varnish: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +36.9% over the last 90 days and 2.5% of searches end in a purchase.
£533K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 30 products
Top Nail Varnish products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
- Price
- £2.96
- Rating
- 4.4/5
- Reviews
- 78,935
- Age
- 11y ago
Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
- Price
- £3.07
- Rating
- 4.4/5
- Reviews
- 78,935
- Age
- 11y ago
RIMMEL LONDON - 60 Seconds Super Shine Nail Polish Set - Super Glossy Ultra Shiny Finish - Precise One Stroke Application - Up To 10 Days Wear - High Impact Colour - 12 Assorted Shades
- Price
- £15.05
- Rating
- 4.4/5
- Reviews
- 26,879
- Age
- 5y ago
Sally Hansen Insta-Dri Nail Polish Buff and Tumble 60 Seconds Quick Drying Long Lasting Streak Free Shiny Finish 3-in-1 Formula Built in Base and Top Coat 9.17ml
- Price
- £3.82
- Rating
- 4.2/5
- Reviews
- 21,155
- Age
- 7y ago
Maybelline Forever Strong SuperStay 7day Gel 78 Porcelain Nail Polish 10ml
- Price
- £3.78
- Rating
- 4.4/5
- Reviews
- 8,274
- Age
- 13y ago
Trending
90-day click momentumRimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
- Price
- £2.96
- Rating
- 4.4/5
- Reviews
- 78,935
- Age
- 11y ago
SUPWEE Pearl Nail Polish Set 6 Colors Quick Dry Mermaid Nail Polish 7ml Non UV Oil Based Air Fast Drying Nails Varnish Kit for Women Salon Home Use
- Price
- £8.11
- Rating
- 3.8/5
- Reviews
- 564
- Age
- 11mo ago
OPI RapiDry Quick-Dry Lacquer - Flash n Flirty Pink Shimmer Nail Polish - Vegan Fast Drying & Smudge-proof in 60 Seconds (9ml)
- Price
- £7.41
- Rating
- 4.2/5
- Reviews
- 10,471
- Age
- 5mo ago
Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
- Price
- £3.07
- Rating
- 4.4/5
- Reviews
- 78,935
- Age
- 11y ago
Rimmel 60 Seconds Super Shine Nail Polish All Nails On Deck Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
- Price
- £3.48
- Rating
- 4.4/5
- Reviews
- 26,855
- Age
- 7y ago
Newest
by launch dateOPI RapiDry Quick-Dry Lacquer - Flash n Flirty Pink Shimmer Nail Polish - Vegan Fast Drying & Smudge-proof in 60 Seconds (9ml)
- Price
- £7.41
- Rating
- 4.2/5
- Reviews
- 10,471
- Age
- 5mo ago
SUPWEE Pearl Nail Polish Set 6 Colors Quick Dry Mermaid Nail Polish 7ml Non UV Oil Based Air Fast Drying Nails Varnish Kit for Women Salon Home Use
- Price
- £8.11
- Rating
- 3.8/5
- Reviews
- 564
- Age
- 11mo ago
JODSONE 16.5ml Dusty Rose Nail Polish Large Volume Quick Drying Light Pink Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women
- Price
- £3.75
- Rating
- 4.0/5
- Reviews
- 2,266
- Age
- 1y ago
JODSONE 12 PCS Nail Polish Set With 10 Colour Combo 2 PCS Base And Top Coat Fast Drying Nail Polish For Women Beauty Gift
- Price
- £9.11
- Rating
- 4.0/5
- Reviews
- 1,979
- Age
- 1y ago
JODSONE 10ml Nude Pink Nail Polish Set 6 Colors Brown Red Purple Suitable All Seasons 60 Second Quick Dry Nail Polish Set for Women Salon DIY Nail Art
- Price
- £6.33
- Rating
- 3.9/5
- Reviews
- 4,847
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
116
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
50%
Top 20: 90%
Open market
8%
- Rimmel64%
- JODSONE10%
- Sally Hansen7%
- Maybelline7%
- Max Factor3%
- VANREESA2%
- Open — no brand owns it (6 brands, 8%)
Nail Varnish demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Dec · busiest ÷ quietest = 1.9×
Top Nail Varnish search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- nail polish1.9M/yr
- nail varnish661K/yr
- rimmel 60 seconds nail polish253K/yr
- nail polish set165K/yr
- rimmel nail polish134K/yr
- quick dry nail polish98K/yr
- nail polish quick dry59K/yr
- nail varnish quick dry52K/yr
- nail varnish sets122K/yr
- long lasting nail polish33K/yr
What reviews say buyers love and hate about Nail Varnish
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Beautiful colours”
“Good quality nail polish for the price”
“Very well priced”
“stayed on well”
“It does dry quick as said”
What buyers complain about
66% of reviews“two wrong colours”
“Absolutely rubbish”
“a bit thick”
“Durability is poor”
“not very good nail polish”
Nail Varnish return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
70%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Nail Varnish questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
