Nail Varnish

Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +36.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £533K a year.

Searches, last 12 months

3.9M

Growth, 90 days vs prior 90

+36.9%

Conversion, latest week

2.5%

Market size, estimated

£533Ka year

Peak month

December1.9× the quietest month

Top search term

nail polish1.9M searches a year

Listings sell for £5.43 on average, from £2.76 to £15.05. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,500 to 2,000 of them. At £5.43 that is £8K to £11K a year per listing.

Average price

£5.43under the $15 to $100 sweet spot

Price range

£2.76–£15.05

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

125K–150K

Units per listing a year

1,500–2,000

Revenue per listing a year

£8K–£11K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #29 within Manicure & Pedicure. It carries 27,705 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#29in Manicure & Pedicure

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

27,705per listing

Listings tracked

30

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months