Nail Treatment

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months

46K

Growth, 90 days vs prior 90

+0.3%

Conversion, latest week

11.0%

Market size, estimated

£41Ka year

Peak month

February3.3× the quietest month

Top search term

keratin nail treatment21K searches a year

Listings sell for £8.20 on average, from £3.59 to £14.70. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £8.20 that is £2K to £4K a year per listing.

Average price

£8.20under the $15 to $100 sweet spot

Price range

£3.59–£14.70

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #76 within Manicure & Pedicure. It carries 4,756 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

93%

Out of stock, average day

9.1%

Average rank

#76in Manicure & Pedicure

Average rating

4.07 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,756per listing

Listings tracked

15

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

2Amazon's first-year sales bar

Average brand age

48 months