Nail Primer

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months

107K

Growth, 90 days vs prior 90

-0.8%

Conversion, latest week

12.2%

Market size, estimated

£84Ka year

Peak month

August1.7× the quietest month

Top search term

nail primer56K searches a year

Listings sell for £6.36 on average, from £3.42 to £16.66. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £6.36 that is £3K to £5K a year per listing.

Average price

£6.36under the $15 to $100 sweet spot

Price range

£3.42–£16.66

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

£3K–£5K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #51 within Manicure & Pedicure. It carries 3,283 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

4.9%

Average rank

#51in Manicure & Pedicure

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,283per listing

Listings tracked

18

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

54 months