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Nail Prep and Polish Wipe

Fail

Prices span $2.54–$10.78, mostly outside the sweet spot, so Nail Prep and Polish Wipe is a Fail.

Flapen Score
38
38 / 100
Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Market size
£97K/yr119K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
75%top-5 click share · 9 brands · 14 sellers

Flapen Score

Nail Prep and Polish Wipe against its category

The dotted line is the Beauty average. Past it, Nail Prep and Polish Wipe is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nail Prep and Polish Wipe market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nail Prep and Polish Wipe 119K times last year and spent an estimated £97K. The top 5 brands take 91% of clicks. Demand peaks in Jun–Jul. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 12.8% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
12.8%
Market size, estimated
£97Ka year
Peak month
July5.5× the quietest month
Top search term
nail prep and wipe51K searches a year

02 · Price

A sale here is worth £6.36.

Listings sell for £6.36 on average, from £2.54 to £10.78. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £6.36 that is £6K to £8K a year per listing.

Average price
£6.36under the $15 to $100 sweet spot
Price range
£2.54–£10.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #71 within Manicure & Pedicure. It carries 5,193 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#71in Manicure & Pedicure
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,193per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Nail Prep and Polish Wipe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

14

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

6%

  • Brand 139%
  • Brand 235%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Nail Prep and Polish Wipe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 5.5×

Search terms

Top Nail Prep and Polish Wipe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nail prep and wipe51K/yr
  • prep and wipe for gel nails25K/yr
  • prep and wipe13K/yr
  • nail cleanser12K/yr
  • gel wipe off solution5K/yr
  • gel nail cleanser4K/yr
  • gel nail prep and wipe5K/yr
  • gel prep and wipe3K/yr

Reviews and returns

What reviews say buyers love and hate about Nail Prep and Polish Wipe

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Little bit small”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nail Prep and Polish Wipe questions

Answered from the same tracked data.