Nail Polish Sets Non Gel
a small market ($20K/yr) — Nail Polish Sets Non Gel doesn't clear our bar today.
Flapen Score
Ranks 1,175 of 2,481 Beauty niches · on the category median
Is Nail Polish Sets Non Gel profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Nail Polish Sets Non Gel is a £20K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 47/100.
Nail Polish Sets Non Gel: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -3.9% over the last 90 days and 2.7% of searches end in a purchase.
£20K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 61 products
Top Nail Polish Sets Non Gel products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
RIMMEL LONDON - 60 Seconds Super Shine Nail Polish Set - Super Glossy Ultra Shiny Finish - Precise One Stroke Application - Up To 10 Days Wear - High Impact Colour - 12 Assorted Shades
- Price
- £15.05
- Rating
- 4.4/5
- Reviews
- 26,879
- Age
- 5y ago
Technic Polished Minis 15-Piece Nail Varnish Set Versatile Gloss & Shimmer Shades in Convenient Mini Sizes
- Price
- £8.59
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 1y ago
Beauty4Britain 20 Colour Nail Polish Set for Women 20 Different Rich Colours Quick Dry & Non Gel Nail Polish Deluxe Gift Box & 2 Bookmarks Included
- Price
- £11.96
- Rating
- 4.4/5
- Reviews
- 672
- Age
- 12y ago
Beauty4Britain 6 x Pastel Nail Polish Set 6 Modern Colours Gift Box Nail Polish Set 10 ml Bottles
- Price
- £8.39
- Rating
- 4.4/5
- Reviews
- 650
- Age
- 7y ago
Essie Christmas 18 Mini Trio Nail Polish Kit
- Price
- £5.81
- Rating
- 4.3/5
- Reviews
- 250
- Age
- 7y ago
Trending
90-day click momentum
Essie Hang Loose Summer Nail Polish Set: Mini Trio Kit No. 30 Bachelorette Bash 7.3ml No. 20 Lovie Dovie Lilacism
- Price
- £12.47
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 6mo ago
Essie Under The Sun Mini Nailpolish Cadeauset - 3 x 5 ml
- Price
- £7.42
- Rating
- 4.1/5
- Reviews
- 36
- Age
- 2y ago
JODSONE Jelly Nail Polish Set 10 Colors Quick Dry & Long Lasting Translucent Blue Purple Red Pink Color - No Need Cure Nail Paint for DIY Nail Art Manicure at Home 5ML
- Price
- £8.54
- Rating
- 4.0/5
- Reviews
- 1,979
- Age
- 1y ago
Essie Nail Polish 24 In Stitches Dusty Pink Blush Colour Original High Shine Glossy Finish High Coverage Easy Glide Nail Polish Vegan Formula 13.5 ml
- Price
- £6.23
- Rating
- 4.2/5
- Reviews
- 433
- Age
- 11y ago
Essie Original Nail Polish: 848 Set The Tiki Bar High Vibrant Purple Nail Polish Full Coverage Gloss Finish Salon Quality Colour 13.5ml
- Price
- £4.63
- Rating
- 4.4/5
- Reviews
- 4,274
- Age
- 4y ago
Newest
by launch dateEssie Hang Loose Summer Nail Polish Set: Mini Trio Kit No. 30 Bachelorette Bash 7.3ml No. 20 Lovie Dovie Lilacism
- Price
- £12.47
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 6mo ago
JODSONE 12 PCS Nail Polish Set With 10 Colour Combo 2 PCS Base And Top Coat Fast Drying Nail Polish For Women Beauty Gift
- Price
- £9.11
- Rating
- 4.0/5
- Reviews
- 1,979
- Age
- 1y ago
JODSONE Jelly Nail Polish Set 10 Colors Quick Dry & Long Lasting Translucent Blue Purple Red Pink Color - No Need Cure Nail Paint for DIY Nail Art Manicure at Home 5ML
- Price
- £8.54
- Rating
- 4.0/5
- Reviews
- 1,979
- Age
- 1y ago
JODSONE 10ml Nude Pink Nail Polish Set 6 Colors Brown Red Purple Suitable All Seasons 60 Second Quick Dry Nail Polish Set for Women Salon DIY Nail Art
- Price
- £6.33
- Rating
- 3.9/5
- Reviews
- 4,847
- Age
- 1y ago
Baylis & Harding Royale Garden Lavender & Rosehip Tea Luxury Manicure Gift Set (Pack of 1) - Vegan Friendly
- Price
- £3.92
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
Brands
23 falling
Sellers
158
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
29%
Top 20: 65%
Open market
19%
- essie32%
- Beauty4Britain15%
- Technic12%
- JODSONE10%
- Rimmel9%
- Barry M3%
Nail Polish Sets Non Gel demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.5×
Top Nail Polish Sets Non Gel search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- essie nail polish set12K/yr
- mini nail polish6K/yr
- nail varnish gift set9K/yr
- nail varnish kit4K/yr
- nail gift sets for women9K/yr
- nail polish gift sets for women8K/yr
- nail varnish sets for teenage girls6K/yr
- essie nail polishes set4K/yr
- nail varnish gift sets for women6K/yr
- nail paint set5K/yr
What reviews say buyers love and hate about Nail Polish Sets Non Gel
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Beautiful colour”
“Great gift”
“Decent price”
“they do seem well made”
“Smooth application”
What buyers complain about
63% of reviews“Not the colors shown”
“Bad quality”
“Not the most durable option”
“Not fit for purpose”
“Not the best dont really dry”
Nail Polish Sets Non Gel return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
51%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Nail Polish Sets Non Gel questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
