nail polish sets non gel
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£3.07–£27.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,608.03avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.02avg listing price — sweet spot $15–$100
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Market size
Bad£20K£20K/yr · 81K searches
According to Flapen's Amazon United Kingdom niche tracking, nail polish sets non gel is a £20K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
nail polish sets non gel market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £18K–£23K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #326
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 66%
- Out of stock
- 10.2%
- Avg brand age
- 36 months
- Avg seller age
- 155 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
158
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
29%
Top 20: 65%
Open market
19%
- essie32%
- Beauty4Britain15%
- Technic12%
- JODSONE10%
- Rimmel9%
- Barry M3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.5×
Top nail polish sets non gel search terms
- essie nail polish set12K/yr
- mini nail polish6K/yr
- nail varnish gift set9K/yr
- nail varnish kit4K/yr
- nail gift sets for women9K/yr
- nail polish gift sets for women8K/yr
- nail varnish sets for teenage girls6K/yr
- essie nail polishes set4K/yr
- nail varnish gift sets for women6K/yr
- nail paint set5K/yr
Top nail polish sets non gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RIMMEL LONDON - 60 Seconds Super Shine Nail Polish Set - Super Glossy Ultra Shiny Finish - Precise One Stroke Application - Up To 10 Days Wear - High Impact Colour - 12 Assorted Shades
Rimmel£15.054.4★26,879 rev
Technic Polished Minis 15-Piece Nail Varnish Set Versatile Gloss & Shimmer Shades in Convenient Mini Sizes
Technic£8.594.6★90 rev
Beauty4Britain 20 Colour Nail Polish Set for Women 20 Different Rich Colours Quick Dry & Non Gel Nail Polish Deluxe Gift Box & 2 Bookmarks Included
Beauty4Britain£11.964.4★672 rev
Beauty4Britain 6 x Pastel Nail Polish Set 6 Modern Colours Gift Box Nail Polish Set 10 ml Bottles
Beauty4Britain£8.394.4★650 rev
Essie Christmas 18 Mini Trio Nail Polish Kit
essie£5.814.3★250 rev
Newest
by launch date
Essie Hang Loose Summer Nail Polish Set: Mini Trio Kit No. 30 Bachelorette Bash 7.3ml No. 20 Lovie Dovie Lilacism
essie£12.478 rev
JODSONE 12 PCS Nail Polish Set With 10 Colour Combo 2 PCS Base And Top Coat Fast Drying Nail Polish For Women Beauty Gift
JODSONE£9.111,979 rev
JODSONE Jelly Nail Polish Set 10 Colors Quick Dry & Long Lasting Translucent Blue Purple Red Pink Color - No Need Cure Nail Paint for DIY Nail Art Manicure at Home 5ML
JODSONE£8.541,979 rev
JODSONE 10ml Nude Pink Nail Polish Set 6 Colors Brown Red Purple Suitable All Seasons 60 Second Quick Dry Nail Polish Set for Women Salon DIY Nail Art
JODSONE£6.334,847 rev
Baylis & Harding Royale Garden Lavender & Rosehip Tea Luxury Manicure Gift Set (Pack of 1) - Vegan Friendly
Baylis & Harding£3.92119 rev
Trending
90-day click momentumEssie Hang Loose Summer Nail Polish Set: Mini Trio Kit No. 30 Bachelorette Bash 7.3ml No. 20 Lovie Dovie Lilacism
essie£12.475.0★
Essie Under The Sun Mini Nailpolish Cadeauset - 3 x 5 ml
essie£7.424.1★
JODSONE Jelly Nail Polish Set 10 Colors Quick Dry & Long Lasting Translucent Blue Purple Red Pink Color - No Need Cure Nail Paint for DIY Nail Art Manicure at Home 5ML
JODSONE£8.544.0★
Essie Nail Polish 24 In Stitches Dusty Pink Blush Colour Original High Shine Glossy Finish High Coverage Easy Glide Nail Polish Vegan Formula 13.5 ml
essie£6.234.2★
Essie Original Nail Polish: 848 Set The Tiki Bar High Vibrant Purple Nail Polish Full Coverage Gloss Finish Salon Quality Colour 13.5ml
essie£4.634.4★
What buyers say about nail polish sets non gel
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colour”
“Great gift”
“Decent price”
“they do seem well made”
“Smooth application”
“Easy to use”
“Quite durable”
“Very shine”
“No chemical smell”
“Good coverage”
What buyers complain about
“Not the colors shown”
“Bad quality”
“Not the most durable option”
“Not fit for purpose”
“Not the best dont really dry”
“It's more like paint than anything else”
“But they are also flimsy”
“very thin needs a couple of layers”
“Looks nothing like photos”
“Waste of money”
Top return reasons
Common questions
- Is nail polish sets non gel profitable to sell on Amazon United Kingdom?
- The niche generates £20K/yr across 61 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the nail polish sets non gel niche?
- 23 brands and 158 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in nail polish sets non gel?
- Top complaints mined from reviews: Color, Quality-Overall, Durability. The return rate is 0.4%.
- When does demand for nail polish sets non gel peak?
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 10.5× the quietest.
- What does it cost to enter the nail polish sets non gel niche?
- Listings span £3.07–£27.85; the average listing price is £9.02 (sweet spot $15–$100). The average incumbent carries 4,608 reviews — the moat a new listing must climb.