Skip to content

Nail Polish Remover Pot

Fail

The top 5 brands take 100% of clicks, so Nail Polish Remover Pot is a Fail.

Flapen Score
49
49 / 100
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Market size
£214K/yr351K searches / yr
90-day growth
+7.9%search demand this quarter
Competition
64%top-5 click share · 1 brands · 6 sellers

Flapen Score

Nail Polish Remover Pot against its category

The dotted line is the Beauty average. Past it, Nail Polish Remover Pot is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nail Polish Remover Pot market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nail Polish Remover Pot 351K times last year and spent an estimated £214K. One brand takes every click. Demand peaks in Jul–Aug–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 351K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £214K a year.

Searches, last 12 months
351K
Growth, 90 days vs prior 90
+7.9%
Conversion, latest week
4.2%
Market size, estimated
£214Ka year
Peak month
August2.4× the quietest month
Top search term
manicurist96K searches a year

02 · Price

A sale here is worth £14.55.

Listings sell for £14.55 on average, from £11.28 to £29.11. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £14.55 that is £4K to £7K a year per listing.

Average price
£14.55under the $15 to $100 sweet spot
Price range
£11.28–£29.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #89 within Manicure & Pedicure. It carries 1,792 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#89in Manicure & Pedicure
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,792per listing
Listings tracked
23

04 · Newcomers

7 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
7Amazon's first-year sales bar
Average brand age
43 months

Products

Top Nail Polish Remover Pot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 97%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Nail Polish Remover Pot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Nail Polish Remover Pot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • manicurist96K/yr
  • manucurist43K/yr
  • manicurist nail polish60K/yr
  • manucurist nail polish30K/yr
  • active glow nail polish32K/yr
  • soap nails nail polish19K/yr
  • manicurist active glow14K/yr
  • manucurist active glow9K/yr
  • the manicurist5K/yr
  • soap nails11K/yr

Reviews and returns

What reviews say buyers love and hate about Nail Polish Remover Pot

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Color”
23%of negative reviews mention “Value For Money”
0.4%of orders come back
“expensive”
A buyer, on “Value For Money”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Nail Polish Remover Pot questions

Answered from the same tracked data.