Is nail polish remover pot profitable to sell on Amazon United Kingdom?

The niche generates £214K/yr across 23 tracked products. 7 of 11 products launched in the last 360 days are still selling. 90-day search growth is +7.9%. Flapen's verdict: Skip it (49/100).

How competitive is the nail polish remover pot niche?

1 brands and 6 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in nail polish remover pot?

Top complaints mined from reviews: Value For Money, Color, Quality-Overall. The return rate is 0.4%.

When does demand for nail polish remover pot peak?

Demand peaks in Jul–Aug–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the nail polish remover pot niche?

Listings span £11.28–£29.11; the average listing price is £14.55 (sweet spot $15–$100). The average incumbent carries 1,792 reviews — the moat a new listing must climb.

nail polish remover pot

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great£11.28–£29.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£14.55

avg listing price — sweet spot $15–$100

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,791.87

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£214K

£214K/yr · 351K searches

Growth

Okay+7.9%

90-day search growth — must beat 0% to launch

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, nail polish remover pot is a £214K/yr Amazon United Kingdom market (351K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Dec. Verdict: Skip it — 49/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

nail polish remover pot market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: £218K–£291K; units × avg price
Conversion rate: 4.2%
Avg BSR: #89
Page quality: 0%
Prime: 96%
Sponsored: 96%
Out of stock: 0.0%
Avg brand age: 43 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 97%

Open market

Manucurist100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.9% search growth over the last 90 days.

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top nail polish remover pot search terms

manicurist96K/yr +33.1%3.3% conv.
manucurist43K/yr +17.6%2.5% conv.
manicurist nail polish60K/yr -10.1%3.4% conv.
manucurist nail polish30K/yr -6.5%2.6% conv.
active glow nail polish32K/yr -17.4%4.9% conv.
soap nails nail polish19K/yr -8.2%1.2% conv.
manicurist active glow14K/yr -10.8%7.2% conv.
manucurist active glow9K/yr -17.0%6.0% conv.
the manicurist5K/yr +34.0%4.1% conv.
soap nails11K/yr -10.3%1.1% conv.

All search terms

Top nail polish remover pot products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Manucurist Active Blur Blurring Treatment Nail Polish Powder Pink Matte Nail Care Soft Focus Effect No Lamp Vegan & Made in France Nail Strengthener for Weak Nails & Smoother Plant-Based

Manucurist£13.344.2★4,812 rev

Manucurist Active Glow Raspberry Colour-Care Hybrid Nail Polish - Vegan & Made in France Ultra-Glowy 2 in 1 Nail Concealer & Care Pink - Nails Care

Manucurist£13.124.2★4,812 rev

Manucurist Active Smooth 00 Nail Concealer Polish & Care - No Lamp - Ultra-Brightening 2 in 1 Rosé Finish Nail Polish & Nail Strengthener - CC Nail Concealer - Ridge Filler for Nails - Plant-Based

Manucurist£13.254.3★1,744 rev

Manucurist Green Hortencia - Pastel Sheer Pale Pink Nail Polish Quick Dry - Natural Classic Nail Varnish 9-Free - Vegan and Plant-Based - Manicure & Nails Care - 15 ml

Manucurist£11.514.2★2,497 rev

Manucurist Active Shine Highlighter Treatment Polish For Nails - No Lamp - Vegan & Made in France Ultra-Shiny 2 in 1 Nude Nail Strengthener & Highlighter - Plant-Based- Nails Care

Manucurist£13.084.2★4,812 rev

Newest

by launch date

Manucurist - Sugar Plum Green Jelly Nail Polish - Sheer Pop Pink Pastel Nail Polish Gloss Varnish Effect - 82.5% Natural Origin Ingredients - Vegan & Made in France - 15 ml

Manucurist£11.70101 rev

1mo ago

Manucurist - Pink Sorbet Green Jelly Nail Polish - Sheer Pink Natural Nail Polish Gloss Varnish Effect - 82.5% Natural Origin Ingredients - Vegan & Made in France - 15 ml

Manucurist£11.64101 rev

1mo ago

Manucurist Active Blur Blurring Treatment Nail Polish Powder Pink Matte Nail Care Soft Focus Effect No Lamp Vegan & Made in France Nail Strengthener for Weak Nails & Smoother Plant-Based

Manucurist£13.344,812 rev

5mo ago

Manucurist Active Icons Duo Polish Set - Active Smooth 00 Active Glow Raspberry Nail Polishes - Nail Strengthener - Brightening Treatment Polish & Care - Gifts for Women

Manucurist£20.96577 rev

6mo ago

Manucurist - Green Light Pink Nail Polish Milky Pink- Natural Classic Nail Polish 9-Free - Vegan and Plant-Based - Manicure & Nails Care - Nail Varnish

Manucurist£11.462,497 rev

6mo ago

What buyers say about nail polish remover pot

What buyers praise and complain about, mined from review topics.

What buyers love

Color17%

“The colour is gorgeous”

Quality-Overall15%

“Excellent product, my wife says it's the best nail product she's had in years,”

Ease Of Application6%

“Gentle and easy application with super fast drying time and a great colour”

Brightness/Shine/Glow6%

“The shimmer effect looked nice”

Durability6%

“Amazing lasting feature”

Symptom Reduction5%

“immediately noticed a positive improvement”

Advertised Vs Actual Product5%

“Did the job”

Value For Money4%

“Worth every penny”

Moist/Dry4%

“Dries quickly, My nails are much stronger with this”

Soft Feel3%

“they went really soft”

What buyers complain about

Value For Money23%

“expensive”

Color10%

“Awful colour”

Quality-Overall9%

“Product may have been ok”

Thickness7%

“My nails are so thin”

Functionality-Overall6%

“does not fill nail ridges”

Durability6%

“Chipped after 1 day”

Advertised Vs Actual Product4%

“completely misrepresented in the companys adverts on social media”

Strength3%

“The bottle is really delicate on this item”

Size-Overall2%

“Very tiny”

Brightness/Shine/Glow2%

“It doesn't brighten your nails”

Top return reasons

Color39%

Leak-Proof8%

Advertised Vs Actual Product8%

Quality-Overall8%

Functionality-Overall5%

Moist/Dry3%

Product Condition3%

Value For Money2%