nail polish remover
Worth a lookShows searches that convert (21.1% search→purchase), but prices mostly outside the sweet spot ($1.31–$7.21) keeps it on the watch list.
Conversion
Incredible21.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good£577K£577K/yr · 815K searches
Growth
Good+39.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Review moat
Bad9,855.93avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad£3.36avg listing price — sweet spot $15–$100
Price range
Bad£1.31–£7.21cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, nail polish remover is a £577K/yr Amazon United Kingdom market (815K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
nail polish remover market data
- Units sold / yr
- 150K–200K
- avg 10,000–12,500/product
- Revenue / yr
- £504K–£672K
- units × avg price
- Conversion rate
- 21.1%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 flat
Sellers
37
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
7%
- Cutex52%
- Truyu25%
- NAIL HQ6%
- Collection4%
- Glamonade3%
- Nailoid3%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +39.0% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 1.9×
Top nail polish remover search terms
- nail polish remover477K/yr
- nail varnish remover231K/yr
- acetone free nail polish remover25K/yr
- cutex nail varnish remover20K/yr
- nail polish remover acetone free13K/yr
- nail vanish remover9K/yr
- non acetone nail polish remover9K/yr
- cutex ultra powerful nail polish remover6K/yr
- cutex8K/yr
- nail varnish remover acetone free6K/yr
Top nail polish remover products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Revlon Cutex Moisture-Rich Nail Polish Remover
Cutex£2.444.7★4,388 rev
TRUYU Nail Polish Remover
Truyu£1.314.1★507 rev
Revlon Cutex Non-Acetone Nail Polish Remover (Packaging may vary)
Cutex£2.514.5★4,379 rev
Cutex Ultra-Caring Non-Acetone Nail Polish Remover 200ml
Cutex£2.544.6★808 rev
Nail HQ 100% Acetone Nail Polish Remover - 150ml - Express & Easy
NAIL HQ£2.924.4★5,166 rev
Newest
by launch date
Glamonade Acetone Ultra-Powerful Nail Polish Remover: Professional Soak off Gel Nail Polish Remover Enriched with Natural Grape Seed Oil Acrylic Nail Glue Dip Powder for Home Salon 8 Fl Oz
Glamonade£7.21332 rev
TRUYU Nail Polish Remover
Truyu£1.31507 rev
Nail HQ 100% Acetone Nail Polish Remover - 150ml - Express & Easy
NAIL HQ£2.925,166 rev
Nailoid Nail Polish REMOVER PADS | Acetone-Free Wipes with Nourishing Oils | Quick Gentle Effective & Moisturising Nail Varnish Removal | Travel-Friendly | Pack of 40
Nailoid£3.3353 rev
Cutex Ultra-Caring Non-Acetone Nail Polish Remover 200ml
Cutex£2.54808 rev
Trending
90-day click momentumCutex Ultra-Caring Non-Acetone Nail Polish Remover 200ml
Cutex£2.544.6★
TRUYU Nail Polish Remover
Truyu£1.314.1★
Cutex Strength-Shield Nail Polish Remover
Cutex£3.244.7★
Nailoid Nail Polish REMOVER PADS | Acetone-Free Wipes with Nourishing Oils | Quick Gentle Effective & Moisturising Nail Varnish Removal | Travel-Friendly | Pack of 40
Nailoid£3.334.5★
Mylee 100% Pure Acetone (300ml) - Gel Nail Polish Remover Maximum Strength Professional Soak-Off for UV/LED Acrylics Nail Tips & Glue - Made in the UK
MYLEE£6.694.5★
What buyers say about nail polish remover
What buyers praise and complain about, mined from review topics.What buyers love
“Work effectively”
“As soon as I began to use the remover I noticed the improvement in quality compared to the solution I normally use”
“As advertised”
“Good for the price”
“Excellent nail polish remover pads, no mess and one pad enough for all nails”
“Easy to use”
“It has a vague coconut smell that makes it much more pleasent”
“Excellent - takes polish off smoothly and easily”
“Affordable and no drying issues after use”
“doesn't feel harsh”
What buyers complain about
“Did not work”
“Waste of money”
“needs a lot rubbing”
“Pure Trash and waste of money”
“but dry out very quickly”
“Difficult to get you thumb in”
“doesnt smell particularly nice”
“Does not take nail paint off”
“Doesn't do what it claims”
“The size is big too”
Top return reasons
Common questions
- Is nail polish remover profitable to sell on Amazon United Kingdom?
- The niche generates £577K/yr across 14 tracked products. 90-day search growth is +39.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the nail polish remover niche?
- 9 brands and 37 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in nail polish remover?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Ease Of Cleaning. The return rate is 0.1%.
- When does demand for nail polish remover peak?
- Demand peaks in Jul–Aug; the busiest month runs 1.9× the quietest.
- What does it cost to enter the nail polish remover niche?
- Listings span £1.31–£7.21; the average listing price is £3.36 (sweet spot $15–$100). The average incumbent carries 9,856 reviews — the moat a new listing must climb.