Nail Polish Remover
MaybeBuyers convert on 21.1% of searches. But prices span $1.31–$7.21, mostly outside the sweet spot, so Nail Polish Remover is a Maybe.
- Flapen Score
- 51 / 100Top 31% of 2,481 Beauty niches · +4 vs the category median of 4751
- Market size
- £577K/yr815K searches / yr
- 90-day growth
- +39.0%search demand this quarter
- Competition
- 74%top-5 click share · 9 brands · 37 sellers
Flapen Score
Nail Polish Remover against its category
The dotted line is the Beauty average. Past it, Nail Polish Remover is stronger. Inside it, weaker.
Market
The Nail Polish Remover market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nail Polish Remover 815K times last year and spent an estimated £577K. The top 5 brands take 90% of clicks. Demand peaks in Jul–Aug. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 21.1% of those searches ended in a purchase.
Shoppers searched for this 815K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.1% of those searches ended in a purchase. Searches in the last 90 days moved +39.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £577K a year.
- Searches, last 12 months
- 815K
- Growth, 90 days vs prior 90
- +39.0%
- Conversion, latest week
- 21.1%
- Market size, estimated
- £577Ka year
- Peak month
- July1.9× the quietest month
- Top search term
- nail polish remover477K searches a year
02 · Price
A sale here is worth £3.36.
Listings sell for £3.36 on average, from £1.31 to £7.21. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At £3.36 that is £34K to £42K a year per listing.
- Average price
- £3.36under the $15 to $100 sweet spot
- Price range
- £1.31–£7.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £34K–£42K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Manicure & Pedicure. It carries 9,856 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #42in Manicure & Pedicure
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 9,856per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Nail Polish Remover products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Revlon Cutex Moisture-Rich Nail Polish Remover
- Price
- £2.44
- Rating
- 4.7/5
- Reviews
- 4,388
- Age
- 8y ago

TRUYU Nail Polish Remover
- Price
- £1.31
- Rating
- 4.1/5
- Reviews
- 507
- Age
- 1y ago

Revlon Cutex Non-Acetone Nail Polish Remover (Packaging may vary)
- Price
- £2.51
- Rating
- 4.5/5
- Reviews
- 4,379
- Age
- 8y ago

Cutex Ultra-Caring Non-Acetone Nail Polish Remover 200ml
- Price
- £2.54
- Rating
- 4.6/5
- Reviews
- 808
- Age
- 6y ago

Nail HQ 100% Acetone Nail Polish Remover - 150ml - Express & Easy
- Price
- £2.92
- Rating
- 4.4/5
- Reviews
- 5,166
- Age
- 2y ago
Trending
estimated 90-day click momentum
Cutex Ultra-Caring Non-Acetone Nail Polish Remover 200ml
- Price
- £2.54
- Rating
- 4.6/5
- Reviews
- 808
- Age
- 6y ago

TRUYU Nail Polish Remover
- Price
- £1.31
- Rating
- 4.1/5
- Reviews
- 507
- Age
- 1y ago

Cutex Strength-Shield Nail Polish Remover
- Price
- £3.24
- Rating
- 4.7/5
- Reviews
- 20,668
- Age
- 9y ago

Nailoid Nail Polish REMOVER PADS | Acetone-Free Wipes with Nourishing Oils | Quick Gentle Effective & Moisturising Nail Varnish Removal | Travel-Friendly | Pack of 40
- Price
- £3.33
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 5y ago

Mylee 100% Pure Acetone (300ml) - Gel Nail Polish Remover Maximum Strength Professional Soak-Off for UV/LED Acrylics Nail Tips & Glue - Made in the UK
- Price
- £6.69
- Rating
- 4.5/5
- Reviews
- 47,640
- Age
- 10y ago
Newest
by launch date
Glamonade Acetone Ultra-Powerful Nail Polish Remover: Professional Soak off Gel Nail Polish Remover Enriched with Natural Grape Seed Oil Acrylic Nail Glue Dip Powder for Home Salon 8 Fl Oz
- Price
- £7.21
- Rating
- 4.2/5
- Reviews
- 332
- Age
- 1y ago

TRUYU Nail Polish Remover
- Price
- £1.31
- Rating
- 4.1/5
- Reviews
- 507
- Age
- 1y ago

Nail HQ 100% Acetone Nail Polish Remover - 150ml - Express & Easy
- Price
- £2.92
- Rating
- 4.4/5
- Reviews
- 5,166
- Age
- 2y ago

Nailoid Nail Polish REMOVER PADS | Acetone-Free Wipes with Nourishing Oils | Quick Gentle Effective & Moisturising Nail Varnish Removal | Travel-Friendly | Pack of 40
- Price
- £3.33
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 5y ago

Cutex Ultra-Caring Non-Acetone Nail Polish Remover 200ml
- Price
- £2.54
- Rating
- 4.6/5
- Reviews
- 808
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
9 flat
Sellers
37
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
7%
- Cutex52%
- Truyu25%
- NAIL HQ6%
- Collection4%
- Glamonade3%
- Nailoid3%
- Open — no brand owns it (3 brands, 7%)
Demand
Nail Polish Remover search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 1.9×
Search terms
Top Nail Polish Remover search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nail polish remover477K/yr
- nail varnish remover231K/yr
- acetone free nail polish remover25K/yr
- cutex nail varnish remover20K/yr
- nail polish remover acetone free13K/yr
- nail vanish remover9K/yr
- non acetone nail polish remover9K/yr
- cutex ultra powerful nail polish remover6K/yr
- cutex8K/yr
- nail varnish remover acetone free6K/yr
Reviews and returns
What reviews say buyers love and hate about Nail Polish Remover
We read the reviews and the return reasons for every product selling here.
“Did not work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nail Polish Remover questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









