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Nail Polish Remover

Maybe

Buyers convert on 21.1% of searches. But prices span $1.31–$7.21, mostly outside the sweet spot, so Nail Polish Remover is a Maybe.

Flapen Score
51
51 / 100
Top 31% of 2,481 Beauty niches · +4 vs the category median of 47
Market size
£577K/yr815K searches / yr
90-day growth
+39.0%search demand this quarter
Competition
74%top-5 click share · 9 brands · 37 sellers

Flapen Score

Nail Polish Remover against its category

The dotted line is the Beauty average. Past it, Nail Polish Remover is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nail Polish Remover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nail Polish Remover 815K times last year and spent an estimated £577K. The top 5 brands take 90% of clicks. Demand peaks in Jul–Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 21.1% of those searches ended in a purchase.

Shoppers searched for this 815K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.1% of those searches ended in a purchase. Searches in the last 90 days moved +39.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £577K a year.

Searches, last 12 months
815K
Growth, 90 days vs prior 90
+39.0%
Conversion, latest week
21.1%
Market size, estimated
£577Ka year
Peak month
July1.9× the quietest month
Top search term
nail polish remover477K searches a year

02 · Price

A sale here is worth £3.36.

Listings sell for £3.36 on average, from £1.31 to £7.21. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At £3.36 that is £34K to £42K a year per listing.

Average price
£3.36under the $15 to $100 sweet spot
Price range
£1.31–£7.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
10,000–12,500
Revenue per listing a year
£34K–£42K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Manicure & Pedicure. It carries 9,856 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#42in Manicure & Pedicure
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,856per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Nail Polish Remover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

9 flat

Sellers

37

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

7%

  • Brand 152%
  • Brand 225%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 7%)

Demand

Nail Polish Remover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.9×

Search terms

Top Nail Polish Remover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nail polish remover477K/yr
  • nail varnish remover231K/yr
  • acetone free nail polish remover25K/yr
  • cutex nail varnish remover20K/yr
  • nail polish remover acetone free13K/yr
  • nail vanish remover9K/yr
  • non acetone nail polish remover9K/yr
  • cutex ultra powerful nail polish remover6K/yr
  • cutex8K/yr
  • nail varnish remover acetone free6K/yr

Reviews and returns

What reviews say buyers love and hate about Nail Polish Remover

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Efficiency”
21%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Nail Polish Remover questions

Answered from the same tracked data.