Nail Polish Remover
Nail Polish Remover shows searches that convert (21.1% search→purchase), but prices mostly outside the sweet spot ($1.31–$7.21) keeps it on the watch list.
Flapen Score
Top 31% of 2,481 Beauty niches · +4 vs the category median of 47
Is Nail Polish Remover profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Nail Polish Remover is a £577K/yr Amazon United Kingdom market (815K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 51/100.
Nail Polish Remover: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +39.0% over the last 90 days and 21.1% of searches end in a purchase.
£577K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 14 products
Top Nail Polish Remover products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Revlon Cutex Moisture-Rich Nail Polish Remover
- Price
- £2.44
- Rating
- 4.7/5
- Reviews
- 4,388
- Age
- 8y ago
TRUYU Nail Polish Remover
- Price
- £1.31
- Rating
- 4.1/5
- Reviews
- 507
- Age
- 1y ago
Revlon Cutex Non-Acetone Nail Polish Remover (Packaging may vary)
- Price
- £2.51
- Rating
- 4.5/5
- Reviews
- 4,379
- Age
- 8y ago
Cutex Ultra-Caring Non-Acetone Nail Polish Remover 200ml
- Price
- £2.54
- Rating
- 4.6/5
- Reviews
- 808
- Age
- 6y ago
Nail HQ 100% Acetone Nail Polish Remover - 150ml - Express & Easy
- Price
- £2.92
- Rating
- 4.4/5
- Reviews
- 5,166
- Age
- 2y ago
Trending
90-day click momentumCutex Ultra-Caring Non-Acetone Nail Polish Remover 200ml
- Price
- £2.54
- Rating
- 4.6/5
- Reviews
- 808
- Age
- 6y ago
TRUYU Nail Polish Remover
- Price
- £1.31
- Rating
- 4.1/5
- Reviews
- 507
- Age
- 1y ago
Cutex Strength-Shield Nail Polish Remover
- Price
- £3.24
- Rating
- 4.7/5
- Reviews
- 20,668
- Age
- 9y ago
Nailoid Nail Polish REMOVER PADS | Acetone-Free Wipes with Nourishing Oils | Quick Gentle Effective & Moisturising Nail Varnish Removal | Travel-Friendly | Pack of 40
- Price
- £3.33
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 5y ago
Mylee 100% Pure Acetone (300ml) - Gel Nail Polish Remover Maximum Strength Professional Soak-Off for UV/LED Acrylics Nail Tips & Glue - Made in the UK
- Price
- £6.69
- Rating
- 4.5/5
- Reviews
- 47,640
- Age
- 10y ago
Newest
by launch date
Glamonade Acetone Ultra-Powerful Nail Polish Remover: Professional Soak off Gel Nail Polish Remover Enriched with Natural Grape Seed Oil Acrylic Nail Glue Dip Powder for Home Salon 8 Fl Oz
- Price
- £7.21
- Rating
- 4.2/5
- Reviews
- 332
- Age
- 1y ago
TRUYU Nail Polish Remover
- Price
- £1.31
- Rating
- 4.1/5
- Reviews
- 507
- Age
- 1y ago
Nail HQ 100% Acetone Nail Polish Remover - 150ml - Express & Easy
- Price
- £2.92
- Rating
- 4.4/5
- Reviews
- 5,166
- Age
- 2y ago
Nailoid Nail Polish REMOVER PADS | Acetone-Free Wipes with Nourishing Oils | Quick Gentle Effective & Moisturising Nail Varnish Removal | Travel-Friendly | Pack of 40
- Price
- £3.33
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 5y ago
Cutex Ultra-Caring Non-Acetone Nail Polish Remover 200ml
- Price
- £2.54
- Rating
- 4.6/5
- Reviews
- 808
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 flat
Sellers
37
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
7%
- Cutex52%
- Truyu25%
- NAIL HQ6%
- Collection4%
- Glamonade3%
- Nailoid3%
- Open — no brand owns it (3 brands, 7%)
Nail Polish Remover demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Aug · busiest ÷ quietest = 1.9×
Top Nail Polish Remover search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- nail polish remover477K/yr
- nail varnish remover231K/yr
- acetone free nail polish remover25K/yr
- cutex nail varnish remover20K/yr
- nail polish remover acetone free13K/yr
- nail vanish remover9K/yr
- non acetone nail polish remover9K/yr
- cutex ultra powerful nail polish remover6K/yr
- cutex8K/yr
- nail varnish remover acetone free6K/yr
What reviews say buyers love and hate about Nail Polish Remover
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Work effectively”
“As soon as I began to use the remover I noticed the improvement in quality compared to the solution I normally use”
“As advertised”
“Good for the price”
“Excellent nail polish remover pads, no mess and one pad enough for all nails”
What buyers complain about
70% of reviews“Did not work”
“Waste of money”
“needs a lot rubbing”
“Pure Trash and waste of money”
“but dry out very quickly”
Nail Polish Remover return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
12%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Nail Polish Remover questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
