Nail Polish Pens

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £228K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+3.0%

Conversion, latest week

2.3%

Market size, estimated

£228Ka year

Peak month

December4.0× the quietest month

Top search term

nail polish pens267K searches a year

Listings sell for £9.04 on average, from £2.99 to £31.99. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £9.04 that is £904 to £2K a year per listing.

Average price

£9.04under the $15 to $100 sweet spot

Price range

£2.99–£31.99

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

£904–£2K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

76% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 26.9% of listings are out of stock. The average listing ranks #343 within Manicure & Pedicure. It carries 555 reviews at 2.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

91%

Out of stock, average day

26.9%

Average rank

#343in Manicure & Pedicure

Average rating

2.74 starsAmazon United Kingdom average 4.36 stars

Average reviews

555per listing

Listings tracked

68

48 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

48

Successful launches

0Amazon's first-year sales bar

Average brand age

21 months