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Nail Polish Organiser

Maybe

The top 5 brands take only 43% of clicks. But demand is soft, at -15.6% this quarter, so Nail Polish Organiser is a Maybe.

Flapen Score
55
55 / 100
Top 15% of 2,481 Beauty niches · +8 vs the category median of 47
Market size
£109K/yr395K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
31%top-5 click share · 43 brands · 56 sellers

Flapen Score

Nail Polish Organiser against its category

The dotted line is the Beauty average. Past it, Nail Polish Organiser is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nail Polish Organiser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nail Polish Organiser 395K times last year and spent an estimated £109K. The top 5 brands take 43% of clicks. Demand peaks in Jan–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 395K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.

Searches, last 12 months
395K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
1.8%
Market size, estimated
£109Ka year
Peak month
December2.5× the quietest month
Top search term
nail polish organiser76K searches a year

02 · Price

A sale here is worth £15.36.

Listings sell for £15.36 on average, from £4.48 to £48.70. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £15.36 that is £0 to £2K a year per listing.

Average price
£15.36inside the $15 to $100 sweet spot
Price range
£4.48–£48.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #410 within Manicure & Pedicure. It carries 440 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
88%
Out of stock, average day
7.5%
Average rank
#410in Manicure & Pedicure
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
440per listing
Listings tracked
57

04 · Newcomers

1 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Nail Polish Organiser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

43 falling

Sellers

56

Top-5 brand share

43%

Top 20: 83%

Top-5 click share

31%

Top 20: 70%

Open market

52%

  • Brand 112%
  • Brand 212%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Nail Polish Organiser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Nail Polish Organiser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nail polish organiser76K/yr
  • nail varnish storage52K/yr
  • nail polish storage40K/yr
  • nail bag28K/yr
  • nail storage organiser24K/yr
  • nail polish holder19K/yr
  • nail box14K/yr
  • nail bag organiser14K/yr
  • nail kit bag14K/yr
  • nail storage12K/yr

Reviews and returns

What reviews say buyers love and hate about Nail Polish Organiser

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
1.4%of orders come back
“Not fit for purpose”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Nail Polish Organiser questions

Answered from the same tracked data.