Nail Gems

Shoppers searched for this 771K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £205K a year.

Searches, last 12 months

771K

Growth, 90 days vs prior 90

+3.3%

Conversion, latest week

4.4%

Market size, estimated

£205Ka year

Peak month

July1.5× the quietest month

Top search term

nail charms242K searches a year

Listings sell for £6.02 on average, from £2.97 to £12.99. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £6.02 that is £3K to £5K a year per listing.

Average price

£6.02under the $15 to $100 sweet spot

Price range

£2.97–£12.99

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

£3K–£5K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #32 within Manicure & Pedicure. It carries 752 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

7.8%

Average rank

#32in Manicure & Pedicure

Average rating

4.44 starsAmazon United Kingdom average 4.36 stars

Average reviews

752per listing

Listings tracked

46

13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

2Amazon's first-year sales bar

Average brand age

21 months