Nail Forms
FailPrices span $2.43–$10.09, mostly outside the sweet spot, so Nail Forms is a Fail.
- Flapen Score
- 44 / 100Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 4744
- Market size
- £50K/yr77K searches / yr
- 90-day growth
- -5.8%search demand this quarter
- Competition
- 68%top-5 click share · 14 brands · 16 sellers
Flapen Score
Nail Forms against its category
The dotted line is the Beauty average. Past it, Nail Forms is stronger. Inside it, weaker.
Market
The Nail Forms market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nail Forms 77K times last year and spent an estimated £50K. The top 5 brands take 72% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 12.2% of those searches ended in a purchase.
Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 77K
- Growth, 90 days vs prior 90
- -5.8%
- Conversion, latest week
- 12.2%
- Market size, estimated
- £50Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- nail forms42K searches a year
02 · Price
A sale here is worth £5.27.
Listings sell for £5.27 on average, from £2.43 to £10.09. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £5.27 that is £1K to £3K a year per listing.
- Average price
- £5.27under the $15 to $100 sweet spot
- Price range
- £2.43–£10.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #50 within Manicure & Pedicure. It carries 1,213 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 4.9%
- Average rank
- #50in Manicure & Pedicure
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,213per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Nail Forms products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
16
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
19%
- Brand 121%
- Brand 220%
- Brand 314%
- Brand 49%
- Brand 58%
- Brand 68%
Demand
Nail Forms search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Nail Forms search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nail forms42K/yr
- nail forms for gel builder19K/yr
- nail extension forms7K/yr
- nail form5K/yr
- paper nail forms2K/yr
- mylee paper nail forms2K/yr
Reviews and returns
What reviews say buyers love and hate about Nail Forms
We read the reviews and the return reasons for every product selling here.
“Quite Tricky to Use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nail Forms questions
Answered from the same tracked data.