Skip to content

Nail Foils

Fail

Prices span $2.49–$10.59, mostly outside the sweet spot, so Nail Foils is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£81K/yr127K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
57%top-5 click share · 16 brands · 21 sellers

Flapen Score

Nail Foils against its category

The dotted line is the Beauty average. Past it, Nail Foils is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nail Foils market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nail Foils 127K times last year and spent an estimated £81K. The top 5 brands take 72% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 12.5% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
12.5%
Market size, estimated
£81Ka year
Peak month
January1.4× the quietest month
Top search term
nail foils39K searches a year

02 · Price

A sale here is worth £5.11.

Listings sell for £5.11 on average, from £2.49 to £10.59. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £5.11 that is £3K to £4K a year per listing.

Average price
£5.11under the $15 to $100 sweet spot
Price range
£2.49–£10.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #96 within Manicure & Pedicure. It carries 777 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#96in Manicure & Pedicure
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
777per listing
Listings tracked
22

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Nail Foils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

21

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

23%

  • Brand 124%
  • Brand 215%
  • Brand 312%
  • Brand 411%
  • Brand 59%
  • Brand 65%

Demand

Nail Foils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Nail Foils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nail foils39K/yr
  • nail foil17K/yr
  • nail foil wraps13K/yr
  • gel remover wraps6K/yr
  • foil nail wraps6K/yr
  • nail art foil5K/yr
  • nail foil transfer5K/yr
  • soak off foils5K/yr
  • gel nail remover wraps3K/yr
  • foil wraps for gel removing3K/yr

Reviews and returns

What reviews say buyers love and hate about Nail Foils

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Ease Of Use”
45%of negative reviews mention “Functionality-Overall”
0.2%of orders come back
“Didnt do the job”
A buyer, on “Functionality-Overall”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Nail Foils questions

Answered from the same tracked data.