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Nail Extension Kit

Fail

Shoppers spend an estimated $60K a year here, so Nail Extension Kit is a Fail.

Flapen Score
49
49 / 100
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Market size
£60K/yr122K searches / yr
90-day growth
-19.7%search demand this quarter
Competition
53%top-5 click share · 12 brands · 15 sellers

Flapen Score

Nail Extension Kit against its category

The dotted line is the Beauty average. Past it, Nail Extension Kit is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nail Extension Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nail Extension Kit 122K times last year and spent an estimated £60K. The top 5 brands take 86% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
3.1%
Market size, estimated
£60Ka year
Peak month
December2.3× the quietest month
Top search term
nail extension kit48K searches a year

02 · Price

A sale here is worth £15.73.

Listings sell for £15.73 on average, from £2.97 to £68.62. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £15.73 that is £0 to £2K a year per listing.

Average price
£15.73inside the $15 to $100 sweet spot
Price range
£2.97–£68.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #77 within Manicure & Pedicure. It carries 737 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
8.8%
Average rank
#77in Manicure & Pedicure
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
737per listing
Listings tracked
29

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Nail Extension Kit products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

15

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 89%

Open market

10%

  • MYLEE34%
  • PEACECOLOR22%
  • phoenixy12%
  • modelones10%
  • Venares8%
  • Saviland4%
  • Open — no brand owns it (6 brands, 10%)

Demand

Nail Extension Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Black Friday '24Holiday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Nail Extension Kit search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nail extension kit48K/yr
  • gel extension nail kit22K/yr
  • gel nail extension kit16K/yr
  • mylee fix n flash13K/yr
  • nail extensions kit4K/yr
  • mylee fix n flash tips4K/yr
  • mylee nail tips3K/yr
  • mylee tips2K/yr
  • fix n flash mylee1K/yr
  • mylee fix n flash gel5K/yr

Reviews and returns

What reviews say buyers love and hate about Nail Extension Kit

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Adhesion/Stickiness”
0.8%of orders come back
“The adhesion is rubbish”
A buyer, on “Adhesion/Stickiness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Nail Extension Kit questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data