Nail Care Pen
MaybeAn estimated 0.1% of orders come back. But shoppers spend an estimated $71K a year here, so Nail Care Pen is a Maybe.
- Flapen Score
- 57 / 100Top 11% of 2,481 Beauty niches · +10 vs the category median of 4757
- Market size
- £71K/yr57K searches / yr
- 90-day growth
- +12.3%search demand this quarter
- Competition
- 61%top-5 click share · 20 brands · 81 sellers
Flapen Score
Nail Care Pen against its category
The dotted line is the Beauty average. Past it, Nail Care Pen is stronger. Inside it, weaker.
Market
The Nail Care Pen market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nail Care Pen 57K times last year and spent an estimated £71K. The top 5 brands take 65% of clicks. Demand peaks in Apr–Jun–Aug. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 10.7% of those searches ended in a purchase.
Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.
- Searches, last 12 months
- 57K
- Growth, 90 days vs prior 90
- +12.3%
- Conversion, latest week
- 10.7%
- Market size, estimated
- £71Ka year
- Peak month
- April3.8× the quietest month
- Top search term
- fungal nail pen19K searches a year
02 · Price
A sale here is worth £11.69.
Listings sell for £11.69 on average, from £5.18 to £29.97. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.69 that is £1K to £3K a year per listing.
- Average price
- £11.69under the $15 to $100 sweet spot
- Price range
- £5.18–£29.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 25.7% of listings are out of stock. The average listing ranks #74 within Manicure & Pedicure. It carries 2,059 reviews at 4.06 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 95%
- Out of stock, average day
- 25.7%
- Average rank
- #74in Manicure & Pedicure
- Average rating
- 4.06 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,059per listing
- Listings tracked
- 21
04 · Newcomers
6 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 19 months
Products
Top Nail Care Pen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
81
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
31%
- Brand 125%
- Brand 223%
- Brand 38%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Nail Care Pen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Jun, Aug · busiest ÷ quietest = 3.8×
Search terms
Top Nail Care Pen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fungal nail pen19K/yr
- nail fungus pen11K/yr
- nail care pen21K/yr
- nail care pen fungus4K/yr
- nail repair pen2K/yr
Reviews and returns
What reviews say buyers love and hate about Nail Care Pen
We read the reviews and the return reasons for every product selling here.
“Not effective”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nail Care Pen questions
Answered from the same tracked data.