Nail Care Pen

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months

57K

Growth, 90 days vs prior 90

+12.3%

Conversion, latest week

10.7%

Market size, estimated

£71Ka year

Peak month

April3.8× the quietest month

Top search term

fungal nail pen19K searches a year

Listings sell for £11.69 on average, from £5.18 to £29.97. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.69 that is £1K to £3K a year per listing.

Average price

£11.69under the $15 to $100 sweet spot

Price range

£5.18–£29.97

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 25.7% of listings are out of stock. The average listing ranks #74 within Manicure & Pedicure. It carries 2,059 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

95%

Out of stock, average day

25.7%

Average rank

#74in Manicure & Pedicure

Average rating

4.06 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,059per listing

Listings tracked

21

10 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

6Amazon's first-year sales bar

Average brand age

19 months