Nail Care

Shoppers searched for this 976K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £741K a year.

Searches, last 12 months

976K

Growth, 90 days vs prior 90

-11.4%

Conversion, latest week

11.1%

Market size, estimated

£741Ka year

Peak month

January4.1× the quietest month

Top search term

nail strengthener354K searches a year

Listings sell for £6.87 on average, from £3.51 to £14.36. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At £6.87 that is £41K to £55K a year per listing.

Average price

£6.87under the $15 to $100 sweet spot

Price range

£3.51–£14.36

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

6,000–8,000

Revenue per listing a year

£41K–£55K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Manicure & Pedicure. It carries 10,854 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

93%

Out of stock, average day

0.0%

Average rank

#8in Manicure & Pedicure

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

10,854per listing

Listings tracked

15

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

41 months