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Nail Brushes for Gel Nails

Fail

Prices span $2.43–$7.81, mostly outside the sweet spot, so Nail Brushes for Gel Nails is a Fail.

Flapen Score
49
49 / 100
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Market size
£37K/yr84K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
49%top-5 click share · 29 brands · 46 sellers

Flapen Score

Nail Brushes for Gel Nails against its category

The dotted line is the Beauty average. Past it, Nail Brushes for Gel Nails is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nail Brushes for Gel Nails market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nail Brushes for Gel Nails 84K times last year and spent an estimated £37K. The top 5 brands take 53% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
10.2%
Market size, estimated
£37Ka year
Peak month
December1.6× the quietest month
Top search term
builder gel brush13K searches a year

02 · Price

A sale here is worth £4.38.

Listings sell for £4.38 on average, from £2.43 to £7.81. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £4.38 that is £438 to £1K a year per listing.

Average price
£4.38under the $15 to $100 sweet spot
Price range
£2.43–£7.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£438–£1K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #117 within Manicure & Pedicure. It carries 974 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
8.8%
Average rank
#117in Manicure & Pedicure
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
974per listing
Listings tracked
37

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
20 months

Products

Top Nail Brushes for Gel Nails products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

46

Est. top-5 brand share

53%

Top 20: 93%

Est. top-5 click share

49%

Top 20: 83%

Open market

43%

  • simarro14%
  • YPYMOD14%
  • MYLEE9%
  • beetles Gel Polish9%
  • Yaoociy7%
  • URAQT4%

Demand

Nail Brushes for Gel Nails search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Nail Brushes for Gel Nails search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • builder gel brush13K/yr
  • gel nail brush10K/yr
  • nail polish brush8K/yr
  • gel brushes for nails7K/yr
  • nail art brushes for gel nails9K/yr
  • gel brush7K/yr
  • gel nail brushes6K/yr
  • nail gel brush4K/yr
  • nail polish brushes3K/yr
  • nail brushes for gel nails17K/yr

Reviews and returns

What reviews say buyers love and hate about Nail Brushes for Gel Nails

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Brush Quality”
18%of negative reviews mention “Thickness”
0.2%of orders come back
“Some of the thinner ones are almost too thin”
A buyer, on “Thickness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Nail Brushes for Gel Nails questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data