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Nail Art Pens

Pass

Nail Art Pens scores 65 out of 100, a Pass. Shoppers spend an estimated $252K a year here, search demand grew +7.7% this quarter, and an estimated 0.5% of orders come back.

Flapen Score
65
65 / 100
Top 2% of 2,481 Beauty niches · +18 vs the category median of 47
Market size
£252K/yr639K searches / yr
90-day growth
+7.7%search demand this quarter
Competition
29%top-5 click share · 56 brands · 63 sellers

Flapen Score

Nail Art Pens against its category

The dotted line is the Beauty average. Past it, Nail Art Pens is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nail Art Pens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nail Art Pens 639K times last year and spent an estimated £252K. The top 5 brands take 34% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 639K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £252K a year.

Searches, last 12 months
639K
Growth, 90 days vs prior 90
+7.7%
Conversion, latest week
5.0%
Market size, estimated
£252Ka year
Peak month
December12.8× the quietest month
Top search term
nail art pens268K searches a year

02 · Price

A sale here is worth £7.93.

Listings sell for £7.93 on average, from £3.25 to £13.96. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £7.93 that is £12K to £16K a year per listing.

Average price
£7.93under the $15 to $100 sweet spot
Price range
£3.25–£13.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£12K–£16K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #150 within Manicure & Pedicure. It carries 378 reviews at 3.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
98%
Out of stock, average day
5.1%
Average rank
#150in Manicure & Pedicure
Average rating
3.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
378per listing
Listings tracked
63

04 · Newcomers

0 of last year's 47 launches cleared the first-year sales bar.

47 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
47
Successful launches
0Amazon's first-year sales bar
Average brand age
16 months

Products

Top Nail Art Pens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

56 rising

Sellers

63

Top-5 brand share

34%

Top 20: 71%

Top-5 click share

29%

Top 20: 65%

Open market

61%

  • Brand 19%
  • Brand 28%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Nail Art Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.8×

Search terms

Top Nail Art Pens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nail art pens268K/yr
  • nail pens102K/yr
  • nail art markers73K/yr
  • nail pen22K/yr
  • nail art pen15K/yr
  • nail art pens for kids30K/yr
  • nail paint pens9K/yr
  • nail art marker pens6K/yr
  • nail markers7K/yr
  • nail pens for kids12K/yr

Reviews and returns

What reviews say buyers love and hate about Nail Art Pens

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Color”
14%of negative reviews mention “Quality-Overall”
0.5%of orders come back
“the quality is very bad and flimsy and feels like they are going to break”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Nail Art Pens questions

Answered from the same tracked data.